Google BigQuery for Marketers and Agencies
What you'll learn
- Become a technical marketer who is savvy in both digital marketing and data analysis
- Exploring eCommerce and CRM user-level data in Google Analytics 360 (Project #1)
- Write advanced queries with UNNEST, STRUCT and ARRAY_AGG
- Query multiple tables with different type of JOIN statements - INNER, LEFT and RIGHT
- Aggregate data with SUM, COUNT, GROUP BY and create aliases with AS
- Understand subqueries by using the WITH clause
- Visualize BigQuery tables and queries in Google Data Studio (Project #2)
- Identify high-value customers and activate insights in Google Ads
Requirements
- Understanding of Digital Marketing (Not Required, but Highly Recommended)
- Google BigQuery Sandbox (Free and Provided)
- Google Data Studio Account (Free and Provided)
Description
LATEST CONTENT UPDATE: August, 2020
Welcome to Google BigQuery for Marketers and Agencies, the Google BigQuery course that focuses on growing the technical knowledge and expertise of the marketing professional! This course is designed to bridge the gap between data analysis and digital marketing, and help you become a data-driven decision-maker. The course curriculum is put together in a progressive fashion, starting with an introduction to the most useful SQL queries for marketers, the role of both BigQuery and SQL in the larger data ecosystem, and then diving into two hands-on projects, where you can use everything you have learned.
By the end of the course, you will be able to:
Explore eCommerce and CRM user-level data in Google Analytics 360 (Project #1)
Visualize active queries and data tables in Google Data Studio (Project #2)
Explore semi-structured data with ARRAY_AGG, UNNEST and STRUCT
Filter values with the WHERE clause to identify insights
Ingest .CSV files and create permanent BigQuery tables
Combine multiple data tables with different types of JOINs - INNER, LEFT and RIGHT
Aggregate data with SUM, COUNT and GROUP BY
Create nested queries by using the WITH clause
Who is the instructor?
Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Kimberly-Clark, Mazda and HSBC.
Lachezar has been working with Data Studio and BigQuery since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmentation views with user-level eCommerce data.
Lachezar is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.
Who this course is for:
- Digital Marketers
- Campaign Managers
- Performance Managers
- Paid Media Managers
- SEO/SEM Specialists
- AdOps Specialists
- Digital Analysts
Course content
Getting started with Google BigQuery6 lectures • 9min
- Welcome to the Course!Preview00:26
- What are Google BigQuery and SQL?Preview01:13
- Setting up your BigQuery Sandbox account in Google Cloud Platform (GCP)Preview02:56
- Navigating the Google BigQuery interface03:42
- Using the BigQuery Solutions Manual00:24
- Downloading the BigQuery course datasets00:23
Creating and querying tables with SQL in Google BigQuery6 lectures • 35min
Exploring semi-structured data with ARRAY_AGG, UNNEST and STRUCT4 lectures • 28min
Combing multiple tables with different JOIN statements4 lectures • 23min
Project 1: Exploring eCommerce and CRM user-level data in Google Analytics 3606 lectures • 48min
Project 2: Visualizing BigQuery tables and queries in Google Data Studio4 lectures • 31min
Conclusion1 lecture • 1min
Instructor
![Lachezar Arabadzhiev](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 237 Reviews
- 1,104 Students
- 2 Courses
Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Kimberly-Clark, Mazda and HSBC.
Lachezar has been working with Data Studio and BigQuery since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmentation views with user-level eCommerce data.
Lachezar is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.