Google BigQuery and SQL with Google Analytics 4
What you'll learn
- Become a technical marketer who is savvy in both digital marketing and data analysis
- Write advanced queries
- Use BigQuery data in Google Data Studio
Requirements
- Basic Understanding of marketing
- Basic Understanding of Google Analytics 4
Description
Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4
Those who want to pursue a career in Marketing and Analytics should learn BigQuery.
This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.
This course will teach you
What is BigQuery
What free and paid options you have
How you can integrate Google Analytics 4 with bigQuery
BigQuery + Google Analytics 4 (GA4) data structure
Writing SQL to pick the right data
Unnesting BigQuery data
BigQuery + Data Studio overview
Those who want to pursue a career in Marketing and Analytics should learn BigQuery. Data integration with Google Analytics 4 (GA4), the new version of Google Analytics, and BigQuery make it easy for you to collected and analyze all the individual user-level data.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
Who this course is for:
- Marketers
- Web Analysts
- Digital Analysts
- Business Analysts
- Marketing Analysts
- Technical Marketers
- Freelancers who want to add new skills
Instructor
![Anil Batra](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 11,241 Reviews
- 52,609 Students
- 28 Courses
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.