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Google BigQuery and SQL with Google Analytics 4
Rating: 4.1 out of 5(133 ratings)
809 students

Google BigQuery and SQL with Google Analytics 4

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4
Created byAnil Batra
Last updated 11/2024
English

What you'll learn

  • Become a technical marketer who is savvy in both digital marketing and data analysis
  • Learn SQL with BigQuery
  • Use BigQuery data in Google Data Studio
  • Use GA4 data in BigQuery

Course content

3 sections • 14 lectures • 1h 9m total length

  • Introduction1:50
  • Understand Free and Paid versions of BigQuery2:57

    Compare free and paid BigQuery options: start with sandbox (no card, 1 TB queries, 10 GB storage, 60 days) and upgrade to paid with $300 credit and ongoing free quotas.

  • Signing Up for BigQuery1:54

    Sign up for Google BigQuery through the console, choosing sandbox or free trial with three hundred dollars in credit for 90 days; no auto charge after the trial ends.

  • Sending Google Analytics Data to BigQuery11:35

    Discover how to send Google Analytics 4 data to BigQuery with the built-in integration, by linking your GA4 property to a BigQuery project and enabling the required API services.

  • Understanding BigQuery Interface4:43

Requirements

  • Basic Understanding of marketing
  • Basic Understanding of Google Analytics 4 (GA4)

Description

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4  (GA4)

This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.

This course will teach you

  • What is BigQuery

  • What free and paid options you have

  • How you can integrate Google Analytics 4 with BigQuery

  • BigQuery + Google Analytics 4 (GA4) data structure

  • Writing SQL to pick the right data

  • Learn how to use GA4 Event Paramaters with Unnesting BigQuery data

  • BigQuery + Data Studio overview

Those who want to pursue a career in Marketing and Analytics should learn BigQuery.  Data integration with Google Analytics 4 (GA4), the new version of Google Analytics, and BigQuery make it easy for you to collected and analyze all the individual user-level data.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.


Who this course is for:

  • Marketers
  • Web Analysts
  • Digital Analysts
  • Business Analysts
  • Marketing Analysts
  • Technical Marketers
  • Freelancers who want to add new skills

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