Attract New Customers with AI

This course is part of Google’s Make AI Work for You program. For small business owners and marketers, telling a compelling brand story is essential but often time-consuming. This course provides practical, hands-on strategies to use generative AI as an on-demand creative assistant to attract new customers and drive business growth. You will learn from Google experts and real businesses how to turn dense documents and customer feedback into polished marketing assets that used to take days to produce.

By using NotebookLM's Audio Overview feature you’ll learn how to ground the AI in your specific documents - like meeting transcripts or product FAQs - to create conversational audio files. This allows you to send personalized clips to potential customers that address their specific pain points and highlight your unique solutions, acting as a powerful rehearsal tool for your next big pitch.

The curriculum also covers high-speed content creation using Gemini and Google Vids. You will learn to use a five-step prompting framework to turn a single positive customer review into a comprehensive case study, and into multiple social media captions tailored for different audiences. Additionally, you will discover how to use Google Vids to create professional-quality videos from scratch; leveraging AI to generate storyboards, scripts, and even voiceovers. By the end of this course, you will be equipped with ideas to help you meet your deadlines and promote your product with confidence.