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Attract New Customers with AI
Rating: 4.0 out of 5(5 ratings)
35 students

Attract New Customers with AI

Included in Learn AI with Google
Use AI to create high-impact marketing content to attract new customers and drive business growth.
Created byGoogle
Last updated 3/2026
English
English

What you'll learn

  • Use NotebookLM to transform meeting transcripts and documentation into conversational audio overviews to clearly communicate your product's value to clients.
  • Turn positive customer reviews into professional case studies and a week's worth of social media content in just a few minutes with Gemini.
  • Use Gemini to storyboard, script, and produce marketing videos using simple text prompts and existing business assets.
  • Leverage AI to tailor messaging for specific audiences and platforms, ensuring your brand story resonates effectively with potential users.

Course content

1 section • 5 lectures • 14m total length

  • How a Small Business Can Use Gemini For Social Media2:44

    Learn how a small business uses Gemini to expedite social media posting, tailor content to audiences, and generate varied posts from product tips to Meet the Maker content.

  • Use NotebookLM Audio Overview to help pitch new clients3:23

    Use NotebookLM to turn dense company documents and meeting transcripts into personalized audio overviews that pitch your product to potential clients, with customizable sources, topics, and tone.

  • Build an Export Plan with Gemini2:28

    Discover how to build an export plan using Gemini to expand a cosmetics business internationally, focusing on market research, compliance assessment, and country-specific cosmetics regulations.

  • How to Use Gemini to Turn Reviews Into Content2:33

    Use Gemini to turn customer reviews into case studies, social posts, or blog content, highlighting quantifiable outcomes and speeding content creation from days to hours.

  • How to Make Videos with Gemini in Google Vids3:28

    Create engaging marketing videos with Gemini in Google Vids by turning existing content into a storyboard, producing AI voiceovers, and publishing optimized YouTube titles and descriptions.

Requirements

  • None.

Description

This course is part of Google’s Make AI Work for You program. For small business owners and marketers, telling a compelling brand story is essential but often time-consuming. This course provides practical, hands-on strategies to use generative AI as an on-demand creative assistant to attract new customers and drive business growth. You will learn from Google experts and real businesses how to turn dense documents and customer feedback into polished marketing assets that used to take days to produce.

By using NotebookLM's Audio Overview feature you’ll learn how to ground the AI in your specific documents - like meeting transcripts or product FAQs - to create conversational audio files. This allows you to send personalized clips to potential customers that address their specific pain points and highlight your unique solutions, acting as a powerful rehearsal tool for your next big pitch.

The curriculum also covers high-speed content creation using Gemini and Google Vids. You will learn to use a five-step prompting framework to turn a single positive customer review into a comprehensive case study, and into multiple social media captions tailored for different audiences. Additionally, you will discover how to use Google Vids to create professional-quality videos from scratch; leveraging AI to generate storyboards, scripts, and even voiceovers. By the end of this course, you will be equipped with ideas to help you meet your deadlines and promote your product with confidence.

Who this course is for:

  • Individuals, business owners, and anyone looking to use AI to be more productive in their daily work.

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