Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Google Analytics Training: Using GA for Actionable Insights
Rating: 4.4 out of 5(495 ratings)
23,070 students

Google Analytics Training: Using GA for Actionable Insights

Learn how to use Google Analytics to gain actionable insights and make metric-driven business decisions.
Created byCarl Sednaoui
Last updated 5/2014
English
English [Auto],

What you'll learn

  • Learn how to use Google Analytics
  • Derive insightful information from your website visitors
  • Use Google Analytics to make metric-driven decisions

Course content

4 sections • 8 lectures • 1h 14m total length

  • What is Google Analytics8:46

    Learn Google Analytics (GA) tracks visitors using javascript and cookies to derive actionable insights, understand traffic sources, engagement, and conversions for e-commerce or publishing sites.

  • An Introduction to the Google Analytics Interface4:09

    Learn how Google Analytics tracks your site after adding the JavaScript snippet, and explore the dashboard with audience, traffic sources, content, and funnel analysis for e-commerce and lead generation goals.

  • An Introduction to Google Analytics Metrics4:33

    Explore Google Analytics audience metrics, including unique visitors, visits, page views, pages per visit, average duration, and bounce rate, plus geographic and language data from the audience overview tab.

  • Google Analytics Real-Time View2:27

    Explore how the Google Analytics real-time view reveals current visitors, locations, and active pages, and learn to interpret real-time data for actionable audience insights.

Requirements

  • Basic understanding of the web
  • Access to a Google Analytics account or being able to create one

Description

Note: This course is a bit outdated, I will review the content as soon as I get the chance. Also, this course is meant for beginners — if you already know how to use Google Analytics well, this course is not for you.

Learn how to use Google Analytics to make important business decisions.

Understanding how visitors behave on your website can help you make the right business decisions and help you understand what it is that you need to optimize.

This course will teach you everything you need to know to understand what your visitors are doing on your site. You will also learn how to derive actionable insight from all the data available to you on Google Analytics.

Note: This course is a work-in-progress & more lectures will be added in the coming weeks!

Who this course is for:

  • Business Owners
  • Growth Hackers
  • Online Marketers
  • Project Manager

Report abuse