A large number of Google Analytics setups I have come across are either broken or are not setup properly. If the setup is not right then why even look at the data since it is not going to be correct.
Wrong setup leads to wrong insights and hence wrong decisions. These wrong decisions are very expensive and many times irreversible.
Considering this issues, I have developed a course that provides you step by step instructions on how to audit your Google Analytics setup. It also provides a template that you can use to audit your Google Analytics (GA) setup on regular basis. Whether you are at Google Analytics 101 level or are advanced Google Analytics user, this course it going to help you ensure that you are collecting the right data.
In this course I will teach you how to ensure that your Google Analytics configuration is correct so that you can be confident about the data it collects.
Don't waste your time analyzing Google Analytics data before you have gone through this course.
This is a must have course for anybody who uses Google Analytics.
There are too many people wasting time and resources on reporting and optimization before having fixed the measurement part.
However, the issue with this out of the box setup is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.
To help you through this I have put together a Google Analytics audit checklist which I will continue to keep up to date as Google Analytics rolls out new features and functionality.
This is the same checklist we use to audit our clients' setup and charge our clients thousands of dollars. You can use the template and save that money. That is called great ROI.
If you are already familiar with Google Analytics and know why something is required or not required then you can just jump to the Audit template, which by itself, is worth the value of this course. If you do want to go through the reason then you can watch videos to figure why something should be checked and audited.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.