Google Analytics Set Up - Step by Step Guide to Audit it.
What you'll learn
- Properly setup Google Analytics from get go.
- Audit Google Analytics setup to make sure your are collecting the right data.
- Audit Google Analytics user permissions to secure your data.
- Get a template that you can use to audit Google Analytics setup.
- Correct Google Analytics setup.
- Trust data collected by Google Analytics.
- Basic Understanding of Google Analytics
A large number of Google Analytics setups I have come across are either broken or are not set up properly. If the setup is not right then why even look at the data since it is not going to be correct.
The wrong setup leads to wrong insights and hence wrong decisions. These wrong decisions are very expensive and many times irreversible.
Considering these issues, I have developed a course that provides you step by step instructions on how to audit your Google Analytics setup. It also provides a template that you can use to audit your Google Analytics (GA) set up on regular basis. Whether you are a Google Analytics 101 level or are an advanced Google Analytics user, this course is going to help you ensure that you are collecting the right data.
In this course, I will teach you how to ensure that your Google Analytics configuration is correct so that you can be confident about the data it collects.
Don't waste your time analyzing Google Analytics data before you have gone through this course.
This is a must-have course for anybody who uses Google Analytics.
There are too many people wasting time and resources on reporting and optimization before having fixed the measurement part.
However, the issue with this out-of-the-box setup is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.
To help you through this I have put together a Google Analytics audit checklist which I will continue to keep up to date as Google Analytics rolls out new features and functionality.
This is the same checklist we use to audit our clients' setup and charge our clients thousands of dollars. You can use the template and save that money. That is called great ROI.
If you are already familiar with Google Analytics and know why something is required or not required then you can just jump to the Audit template, which by itself, is worth the value of this course. If you do want to go through the reason then you can watch videos to figure why something should be checked and audited.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have an engineering degree and an MBA.
Who this course is for:
- Anybody who wants to ensure that Google Analytics is setup properly
- Anybody who does not believe their data in Google Analytics is correct
- Anybody who has a very low bounce rate
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.