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Google Analytics Course - GA4 Masterclass: 0 To PRO Course
Role Play
Rating: 4.4 out of 5(9 ratings)
92 students

Google Analytics Course - GA4 Masterclass: 0 To PRO Course

Grow Your Business & Career with this Best Google Analytics Course 2026
Created byBeing Commerce
Last updated 1/2026
English
English [Auto],

What you'll learn

  • GA4 setup from start to finish
  • Correct installation with tracking code
  • Dimensions and metrics explained
  • User identification and session tracking
  • Engagement rate vs bounce rate
  • Total users vs active users
  • Time measurement
  • Real-time data analysis
  • Funnel and path exploration
  • Custom goal setup
  • Google Analytics Intelligence AI
  • Product performance tracking
  • UTM parameters and paid traffic reports
  • Landing page analysis
  • Demographic and location-based data
  • Screen resolution and browser insights
  • Custom dashboards and reports
  • GA4 vs old Google Analytics comparison
  • Client reporting samples and formats
  • Latest updates in GA4 course with AI

Course content

7 sections • 93 lectures • 13h 2m total length

  • Google Analytics Promo1:49

    Master Google Analytics to measure business performance, identify growth opportunities, and drive profitability through setup, tracking code implementation, and property configuration, with hands-on campaign practice.

  • Google Analytics Concepts5:57

    Explore how GA4 helps business owners understand what visitors do on their website, measure visits, session duration, and geographic sources to inform marketing decisions.

  • Dimensions and Metrics5:55

    Explore data types in Google Analytics by distinguishing dimensions, metrics, and values. Learn that dimensions are text, metrics are numbers, with examples like source and total users.

  • GA4 Setup Easy and Quick24:33

    Set up google analytics, google tag manager, and your website with a simple, step-by-step approach, connecting tag manager to analytics via a measurement ID for GA4 insights.

  • Connect WooCommerce with GA43:38

    Install and activate the Google Analytics for WooCommerce plugin, paste the measurement ID from data streams, and enable tracking options to capture e-commerce purchases in GA4.

  • Access to ChatGPT5:29

    Learn how to leverage ChatGPT and other AI tools to enhance Google Analytics workflows, including signing up, accessing chatbots, and applying AI insights for GA4 tasks.

  • Prompt For ChatGPT8:35

    Use a prompt to make ChatGPT act as a Google Analytics expert, analyze data from PDFs or CSVs, and provide step-by-step guidance and data-driven decisions for your business.

  • User Identification10:25

    Discover how Google Analytics identifies users through four methods: user ID, device ID, Google signals, and modeling. Learn to apply the blended identification method to analyze returning visitors.

  • Session Defination20:40

    Learn how sessions measure user time on your site and how engaged sessions define meaningful interactions through duration, conversions, and multiple page views in GA4.

  • Engagement & Bounce Rate13:13

    Explore how engagement rate is calculated from session and engaged session. Higher engagement indicates stronger website performance and SEO benefits; note that bounce rate is less critical today.

  • Total Users vs Active Users8:45

    Compare total users with active users in GA4, using the audience and acquisition reports to see how engaged sessions, conversions, and page visits define active users.

  • Time Measurement11:57

    Discover how Google Analytics GA4 measures time by counting active on-site engagement, comparing with universal analytics, and prioritizing engagement as the key metric for pages and sessions.

  • Basic Interface Overview13:04

    Explore the Google Analytics 4 interface overview, including the home snapshot, active users, key events, timestamp insights, and top pages with country breakdown.

  • Real Time Data6:10

    Discover how to monitor real time data in Google Analytics 4, track current active users by location and campaign with UTM parameters, and analyze email marketing and paid advertising traffic.

  • Life Cycles Types17:24

    Explore GA4 life cycle data highlighting acquisition, engagement, monetization, and retention to show where visitors come from and how they interact.

  • Primary and Secondary Dimensions4:48

    Master the primary and secondary dimensions in Google Analytics to compare data, create in-depth reports, and focus on channels like Udemy, YouTube, and email marketing for actionable traffic insights.

  • Filtering and Sorting Data5:47

    Learn to filter data with the search option and sort by session, engagement rate, or events like purchases to uncover patterns across traffic sources.

  • Scrolling Tracking19:08

    Learn to track user scrolling with Google Tag Manager and GA4, creating a custom scroll tracking event and thresholds at 25, 50, 75, and 100 percent, and view real-time analytics.

  • Additional Configuration11:02

    Configure retention to 14 months, refine data stream settings to avoid duplicate conversions from PayPal due to unwanted referrals, and define traffic by IP address while unifying events via modifications.

  • Custom Goal Setup14:37

    Learn to set up custom GA4 events, using a landing page and a custom thank you page to track purchases and signal conversions to Google Analytics and ads platforms.

  • Free Form24:26

    Explore Google Analytics with ChatGPT to build custom reports in GA4 using the free form template, the template gallery, and drag-and-drop dimensions and metrics for insights.

  • Funnel Exploration20:42

    Explore the funnel exploration in GA4, build the final exploration with step-by-step journeys, store actionable tips in Google Docs, and validate steps with ChatGPT.

  • Path Exploration7:46

    Explore user journeys with path exploration, selecting starting and ending points to map pages like home, course archive, and membership, then drill down by events to reveal flow patterns.

  • Custom Reports9:51

    Master custom reports in Google Analytics GA4 by building and editing reports, selecting dimensions like landing page and query string, and adjusting metrics to suit your goals.

  • Browser and Language14:36

    Create a browser and language matrix in GA4 explorations. Analyze traffic by browser and language.

  • Location Data15:22

    Learn to create location data in GA4 with city and country dimensions, analyze last 30 days traffic, and use city and country insights to target ads and plan offline stores.

  • Conversion on Browser & Device20:18

    Analyze browser and device conversion data in GA4 to optimize purchases and revenue, focusing on Chrome desktop performance, Edge layout fixes, and mobile UX insights.

  • Screen Resolution10:38

    Create a screen resolution report by adding the screen resolution dimension, analyze engagement and bounce rate across resolutions, and deliver actionable fixes for developers from last 30 days data.

  • Page Speed Insights12:46

    Use Google page speed insights to assess mobile and desktop performance, core web vitals, and SEO, then implement steps to optimize speed by reducing unused CSS and sizing images.

  • Landing Pages20:33

    Analyze landing page performance in GA4 by tracking landing pages, sessions, and bounce rates. Use insights to promote offers on high-traffic pages and optimize signup pages while auditing pages for SEO.

  • Site Search Data7:41

    Learn to build a site search data report in GA4, identify search terms like Mac OS, AI, Python, and use engagement and event data to guide content and product decisions.

  • Demographic Based Data2:16

    Enable and analyze demographic data in GA4 by turning on data collection to access user attributes like age, gender, and country; then review purchases by age or gender.

  • Calculated Metrics8:58

    Learn to create and use custom calculated metrics in GA4, including defining inactive users with a simple formula and applying them across dimensions like device category.

  • Account Structure & Permissions6:06

    Explore the account and property structure in Google Analytics, and master account access management with admin roles, adding users, and setting permissions.

  • Access Dummy GA4 Account2:52

    Access a dummy GA4 account to analyze ecommerce data from a Google Merchant Center store, using the demo analytics to practice data exploration.

  • Product Linking is Important2:22

    Learn how to link your data in GA4 by connecting to Google Ads, Google Search Console, AdSense, and Google Play, enabling conversion tracking and richer analytics.

  • How to Use UTM Parameters45:25

    Learn how to use UTM parameters to track exactly where website traffic originates, including source, medium, campaign, term, and content, across email campaigns and paid ads.

  • Paid Traffic & Landing Pages3:57

    Analyze paid traffic in a Google Analytics dummy merchant account by adding landing page and session source medium dimensions with sessions and bounce rate, and apply a CPC filter.

  • Product Performance8:33

    Analyze e-commerce performance by reviewing monetization reports to track product views, add-to-cart, and purchase rates, and compare by device and country to optimize checkout and revenue.

  • Session Query & Landing Page4:03

    Analyze session query and landing page data in GA4 to understand user journeys. Track events such as purchase, add to cart, and checkout, and monitor bounce rate for ad groups.

  • Google Analytics Intelligence AI2:26

    Learn how to use the analytics intelligence feature in Google Analytics to get instant insights on demographics, user acquisition, top pages by views, and month over month user growth.

Requirements

  • A computer with internet access
  • Interest in marketing, websites, or analytics
  • No previous analytics experience required
  • Willingness to follow step-by-step lessons

Description

Google Analytics has become one of the most important skills for anyone working with websites, ads, content, sales funnels, or eCommerce. Yet most people only know the basics — they install tracking but never understand how to read the data or use it to make decisions. If you’ve ever looked at Google Analytics and felt confused, this course is made for you.

This Google Analytics Mastery Course – 0 To PRO Course is built to take you from beginner to confident analyst who can track, measure, and explain performance with clarity. You don’t need any previous experience — we start from the very beginning and turn data into something you can understand and use every day.

Inside this course, you will learn Google Analytics 4 (GA4) step-by-step. You’ll learn how to set it up correctly, what every key report means, and how to use metrics like bounce rate, engagement rate, user behavior, funnels, conversions, and sessions to make smarter business decisions. You’ll also work on real practical cases, custom dashboards, UTM tracking, goal setup, demographic data, paid traffic analysis, SEO insights, and much more.

If you plan to prepare for Google Analytics certification, or earn a Google Data Analytics certificate, this course will give you strong foundations and hands-on practice. It also goes beyond the basics — you will learn techniques used by marketers, analysts, freelancers, agencies, and even eCommerce owners for sales and conversion tracking.

You will understand:

  • Which traffic source brings real customers

  • What users do on your website

  • Which landing pages are performing well

  • How to track product performance

  • How to set up custom goals and measure revenue

  • How to use Google Analytics Intelligence AI

  • How to prepare reports that clients or management will trust

If you skip this course, you’ll still see numbers in Google Analytics — but you won’t know what they actually mean. You’ll lose the chance to improve results because you won’t know where problems are happening. Most people use only 10% of Google Analytics. After this course, you’ll know how to use the full power of GA4.

The course includes:

  • Old Google Analytics lessons + new GA4 lessons

  • Detailed explanations for every report

  • Real-time dashboard training

  • Practical client scenarios

  • Professional reporting formats

  • Custom reports and segments

  • Google Analytics AI features

  • End-to-end setup process

This is not theory-based learning. You’ll see live tracking, reporting, and real dashboards that show how data changes in real time. Whether you want to work in digital marketing, run a business, join an agency, or become a data analyst, this course will give you strong confidence using analytics as a decision-making tool.

By the end, you’ll be able to think like an analyst and act like a marketer. That’s the difference between someone who reads reports and someone who uses data to win.

Enroll now and become the person who understands what the numbers are really saying.

Who this course is for:

  • Digital marketers
  • Freelancers and agency owners
  • Business owners and eCommerce sellers
  • Students preparing for google analytics certification
  • Beginners aiming for a google data analytics certificate
  • Website managers and content creators
  • Anyone wanting clear knowledge of GA4

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