Google Analytics & Looker Studio: Dashboard Mastery

Welcome to Google Analytics & Dashboard Mastery | The Complete Course — your step-by-step guide to mastering web analytics, data visualization and dashboard creation, even if you’re a complete beginner.

Whether you're a beginner, digital marketer, business owner, or looking to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics and Looker Studio (Google Data Studio). Learn how to track user behavior, analyze performance and make data-driven decisions with confidence.

In this course, you’ll learn how to:

• Set up and use Google Analytics to track data performance effectively

• Understand analytics dashboards, reports and key metrics

• Navigate and connect data using Looker Studio (Google Data Studio)

• Create powerful dashboards and data visualizations from scratch

• Apply data storytelling techniques to present insights clearly

• Use filters, controls, and charts to customize dashboards

• Build a complete Superstore Dashboard project for hands-on practice

This course includes practical lessons, real-world examples, and a Superstore sample dataset to help you practice and build professional dashboards.

No prior analytics experience is required — everything is explained in a simple, step-by-step manner.

By the end of this course, you’ll be confident in using analytics tools to understand data, create dashboards and improve business performance.

Who this course is for:

• Beginners starting their journey in data analytics and web analytics

• Digital marketers looking to improve marketing analytics skills

• Business owners who want to track and grow their performance

• Students and job seekers aiming for analytics roles

• Anyone interested in dashboard creation and data visualization