1-Hour Google Analytics Bootcamp

Name: 1-Hour Google Analytics Bootcamp
Rating: 4.3 (17 reviews)

Learn the need-to-know Google Analytics tricks to analyze and use your website's data to increase traffic and sales

Created byCorey Rabazinski

Last updated 6/2021

English

English [Auto],

What you'll learn

Analyze your website's data
Act on data to grow your business
Automate reporting

Course content

1 section • 7 lectures • 41m total length

Getting Started5:36
Navigate the Google Analytics admin tab to manage accounts, properties, views, and user access and tracking options. Enable demographic reports, set up remarketing audiences, goals, currency, site search, and alerts.
Who are your website visitors?7:16
Enable demographics in Google Analytics to access audience reports and understand who visits your site. Analyze age, gender, and device trends and benchmarking data to optimize content and ads.
What content are they viewing on your website?6:30
Discover how to analyze what visitors view on your site with Google Analytics bootcamp. Identify high-traffic pages, exits, bounces, and opportunities to optimize landing pages and site search for conversions.
When are the visiting and purchasing?5:11
Analyze traffic and conversions by day of week and hour with custom reports in Google Analytics. Apply insights to time-based advertising, seasonality, and time-zone adjustments to optimize budget and campaigns.
Where are they visiting from?5:50
Identify where visitors land on your site and how they interact by exploring the acquisition channels, bounce rate, and engagement metrics, then optimize landing pages and keywords using search console.
Why aren't your visitors buying your products?5:18
Explore how attribution shapes conversion insights by comparing last interaction with linear and position-based models, and learn to interpret source/medium data to optimize purchases.
How to automate your analytics reports6:01
Automate analytics reporting by scheduling weekly emails of customized Google Analytics reports, choosing formats and frequencies, and leveraging a dashboard imported from the gallery to share concise, client-facing insights.

Requirements

Google Analytics account

Description

Did you know that over 50 million websites rely on Google Analytics for insights on their customers and website traffic? It one of the most used pieces of software in the world and a critical tool for any marketer or entrepreneur to understand how to use.

Google Analytics is a powerful tool that you can use to understand the behaviors of your current and potential customers. You can uncover details such as what websites they came from, which advertising campaigns are the most profitable, what website pages customers like best, and much, much more. Understanding how to best utilize a complex tool such as Google Analytics is time consuming, which is where this course comes in.

This course breaks down the “need to know” information about Google Analytics, and is conveniently divided into easy-to-follow sections – “Who, What, When, Where and Why”. Armed with the knowledge from this course you'll be ready to dive right into Google Analytics to pull useful analysis that you can share with your team and grow your business.

This course is the perfect solution for anyone short on time wanting to utilize this popular data analysis tool. If you have any questions about the course, feel free to let me know at any time. I am happy to help.

Who this course is for:

Entrepreneurs and marketing professionals