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This course includes:

  • 1 hour on-demand video
  • 3 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Teaching & Academics Test Prep Google Analytics

一週取得Google Analytics (GA)證照

從零開始學會網站分析! GA觀念講解.GA證照準備方向及資源.130+考古題庫練習.一週學習進度分配.40頁測驗觀念複習講義。
Bestseller
Rating: 4.5 out of 54.5 (498 ratings)
2,206 students
Created by Daisy Tsai
Last updated 6/2020
Traditional Chinese
30-Day Money-Back Guarantee

What you'll learn

  • 整合官方學習資源,零基礎快速考取GA證照
  • 熟悉GA操作介面、理解專有名詞及報表意義
  • 130+題測驗考古題練習,附觀念說明連結,即時解惑
  • 掌握GA證照測驗規則、準備方向
  • 圖像化理解GA觀念,建立網站分析世界觀
  • 在CakeResume、LinkedIn宣傳你的GA證照

Requirements

  • 擁有Google帳戶
  • 不需具備GA基礎、不必有自己的網站,課程中會分享Google Analytics示範帳戶

Description

--- 數位行銷人員分析網站必學!一次掌握Google Analytics觀念+證照考取 ---

Google Analytics (GA)是企業必裝的免費網站分析工具。在數位時代中,網站就像我們的店鋪,而GA就好比店面監視器,能夠告訴我們誰拜訪了店面、商品擺放的位置好壞、消費者最後買了什麼商品...等多項資訊。善用這套工具,能夠提供我們商業洞見、優化網站的動線環節及使用者體驗。懂得如何閱讀GA分析報表,也成為數位行銷人員或任何網站經營者必備的一項技能。

此課程適合無經驗或初入門行銷領域的朋友,不只教你考取證照,更帶你入門GA觀念、認識GA各大報表。

課程以一周時間為目標,規劃了考取GA證照的學習路徑、整合學習資源及130+考古題庫整理。此外會以PPT圖像化的方式來介紹GA重要觀念,希望能幫助任何想學習GA的朋友,快速認識GA、建立網站分析世界觀,考取第一張數位行銷證照。

Who this course is for:

  • 任何想踏入數位行銷、數據分析領域的人
  • 想有效率學習GA、快速考取GA證照者
  • 正在面試行銷工作,想為求職面試爭取籌碼的新鮮人
  • 想培養網站分析能力者
  • 網站經營者,希望藉由網站分析取得商業洞見

Course content

7 sections • 16 lectures • 56m total length

  • Preview01:19
  • 如何在一週取得GA證照:時間分配
    00:29

  • Preview02:54
  • Preview04:04
  • 將應考語言改為中文 & 測驗網址、測驗規則更新
    00:21

  • 0. GA學習地圖 & 官方資源
    02:47
  • Preview04:32
  • 2. GA基本觀念
    06:46
  • 3. GA四大報表閱讀
    09:15
  • 4. GA廣告活動追蹤
    01:34

  • Preview05:22
  • 題型講解 - GA基本觀念:維度與指標
    03:48
  • 題型講解 - GA四大報表閱讀
    03:55
  • 題型講解 - GA廣告活動追蹤
    05:35
  • 測驗前總複習 - GA觀念複習講義
    00:02

  • 練習題庫一:GA追蹤原理與帳戶結構 (36題)
    36 questions
  • 練習題庫二:GA基本觀念 (29題)
    29 questions
  • 練習題庫三:GA四大報表閱讀 (45題)
    45 questions
  • 練習題庫四:GA廣告活動追蹤 (22題)
    22 questions

  • 練習題庫一:GA追蹤原理與帳戶結構 (36題)
    36 questions
  • 練習題庫二:GA基本觀念 (29題)
    29 questions
  • 練習題庫三:GA四大報表閱讀 (45題)
    45 questions
  • 練習題庫四:GA廣告活動追蹤 (22題)
    22 questions

  • 宣傳你的證照
    04:05

Instructor

Daisy Tsai
電商行銷企劃
Daisy Tsai
  • 4.5 Instructor Rating
  • 498 Reviews
  • 2,206 Students
  • 1 Course

現任軟體公司電商行銷企劃。靠自學取得GA認證,並在medium個人專欄中分享考取Google Analytics證照及Google Ads的心得與方法,目前該文章取得"GA證照"該關鍵字搜尋引擎第一的排名。

課程以一周時間為目標,規劃了考取GA證照的學習路徑、考古題庫整理,此外會以PPT圖像化的方式來介紹GA重要觀念,希望能幫助任何有無網站分析經驗的朋友,快速認識GA,考取第一張數位行銷證照。

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