Google Analytics, GTM. How to improve your marketing?
What you'll learn
- Make decisions based on data
- Work with Google Analytics
- Link your Google Analytics and Google Ads accounts
- Customize goals and events
- Understand reach, conversion, and transactional analytics metrics
- Work with e-commerce modules
- Set up data transfers for advertising costs
- Create and understand automatic custom reports
- Configure custom alerts
- Customize segments
- Customize filters
- Set up calculated indicators
Requirements
- There are no requirements, but it is recommended to have an online project that you are currently working on.
- Completing the course's tasks will enhance your learning experience.
Description
Description
Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.
What will you learn in this course?
After completing this course, you will learn how to work with and get the most out of your web analytics data.
What web analytics and why it's essential for your online success.
How to set smart goals that help your business grow
Basic and advanced tools to measure and understand website performance.
Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.
Learn how to use analytical marketing data to increase your business's profits.
How to analyze your content's impact on social media and beyond.
Understanding how well your website engages visitors and keeps them interested.
Practice transferring the data from Google Analytics to Google Sheets using API Connector by Mixed Analytics.
Find out more about valid reasons to replace GA4 with other analytics tools.
Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative.
All about being a web analyst, what skills you need, and the tools you'll master.
Apply your newfound skills to enhance your marketing strategies effectively.
What do we offer in our course?
Structured lessons with practical exercises
A web analytics checklist
A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales". In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.
Why should you choose this course?
Why should you choose us over other online web analytics courses?
You will have the opportunity to learn about Google Analytics from the top internet marketing professionals.
We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.
I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.
More than 480,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.
Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
Upon completion of the course, you will receive a Google Analytics certification from Udemy.
What else do you get?
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course
Should you be worried?
Sign up now! Every second you wait can cost you leads and applications!
This course comes with a 30-day money-back guarantee!
Want to start learning about Google Analytics? Click the "take this course" button to begin developing your project today!
Who this course is for:
- Aspiring professionals interested in pursuing an online career - This Google Analytics course will give you the skills you need to pursue a career in digital marketing.
- Marketers - This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.
- Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.
- Internet Marketers - This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.
Instructors
- 4.4 Instructor Rating
- 14,652 Reviews
- 507,263 Students
- 34 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 15 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 490,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
- 4.3 Instructor Rating
- 596 Reviews
- 102,012 Students
- 1 Course
Anna Ivanova - Senior digital analyst at the Israeli consulting agency DataLemon.
I have many years of experience (more than 10 years) in analytics. I worked my way up from a junior analyst to a consulting team leader. Worked with many large Ukrainian and Western companies. I specialize in the services of Google Analytics, GTM, Google LookerStudio, GBQ, Funnel, Amplitude, and more.
For the past 8 years, I have been cooperating with schools as a lecturer and author of courses on analytics.