Google Analytics 4 (GA4): Become a Web Analytics Specialist!
What you'll learn
- The fundamentals of web analytics, including its principles and objectives
- The importance of Key Performance Indicators, and how to track them
- Mastery of your website’s Google Analytics 4 setup
- Ability to craft an intuitive Google Analytics 4 interface
- Setting up Google Tag Manager to track custom events and conversions
- Effective data analysis through segmentation and filtering
- Navigating standard reports and custom reports in Google Analytics 4
- Advanced analysis with GA4 Exploration
- Expert setting of the e-commerce block
- Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console
Requirements
- Basic knowledge of digital marketing is desirable, but not required
- It is recommended to have a website to execute the steps taught in this course
- Completion of all practical tasks increases the effectiveness of the course
Description
In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.
Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!
IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:
What is web analytics and why is it needed?
Aligning business goals according to the Smart-methodology
Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc
An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)
Mastery of essential skills for becoming a sought-after Web Analytics professional
Analysis of differences between Google Analytics 4 and Universal Analytics
Benefits of using Google Tag Manager
An overview of the main elements of the Google Analytics 4 user interface and the report library
Increasing data accuracy by removing internal IP data from Google Analytics 4 reports
Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events
Conversion tracking with Google Analytics 4
Audience targeting with Google Analytics 4
Working with the URL Builder tool
Customizing Standard and Custom reports in the Google Analytics 4
Advanced analysis with Exploration in Google Analytics 4
Installing an e-commerce tracking system
Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)
Analysis of a variety of reports to formulate actionable conclusions
Effective presentation of data
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing
OUR SEO TRAINING INCLUDES:
Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate
TOOLS USED IN THE COURSE:
Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee
Enroll in this Google Analytics 4 course to start analyzing your project today!
Who this course is for:
- Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
- Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
- Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.
Instructors
- 4.5 Instructor Rating
- 26,023 Reviews
- 726,288 Students
- 61 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 17 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 700,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
- 4.5 Instructor Rating
- 25,359 Reviews
- 713,633 Students
- 49 Courses
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.
- 4.4 Instructor Rating
- 4,241 Reviews
- 272,766 Students
- 2 Courses
Anna Ivanova - Senior digital analyst at the Israeli consulting agency DataLemon.
I have many years of experience (more than 10 years) in analytics. I worked my way up from a junior analyst to a consulting team leader. Worked with many large Ukrainian and Western companies. I specialize in the services of Google Analytics, GTM, Google LookerStudio, GBQ, Funnel, Amplitude, and more.
For the past 8 years, I have been cooperating with schools as a lecturer and author of courses on analytics.