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Practical Guide to Google Analytics Mastery

Name: Practical Guide to Google Analytics Mastery
Rating: 4.0 (70 reviews)

Beginners to Intermediate Users Gain Google Analytics Mastery, Get Access to Model GA Account, Get GA Tricks and Tips

Created byNikhil Parachure

Last updated 7/2018

English

English [Auto],

What you'll learn

Setting Up Ideal Google Analytics account For Precise Data and Accurate Reporting
Understand how Google Analytics Works, What Goes On In The Background.
Get FREE Access to Google Analytics Audit Tool !
Get FREE Access to Google Analytics URL builder Tool !
Master Google Analytics Reporting For Insightful Reports
Google Analytics Productivity Tools To Transform You Into Google Analytics Power User
Master Art of Customizing Google Analytics Reports to Get Exactly What you Want

Course content

12 sections • 30 lectures • 3h 14m total length

Understanding Account Stucture6:19
Setting up Google Analytics account is key to collecting clean data to help you arrive at insights with unbiased and clean data.
Google Analytics Account Real life Example5:59
Getting hands on with Google Analytics account structure using real life account.
Google Analytics Account Auditing Tool2:34
Google Analytics Account Auditing Tool will help you asses your account for data quality and point you in right direction to fix the issues you may have with the account.
Google Analytics Intro Quiz

Understanding How Google Analytics Works5:52
Google Analytics Code Instrumentation3:31
Learn how Google Analytics collects data from a user's browser with a JavaScript file and cookies. It identifies new and returning users and reports screen resolution, geographic location, and IP.
Google Analytics Instrumentation Quiz
Resources And Review2:09
A Quick recap of resources provided and request for review.

Google Analytics Key Concepts - Sessions5:06
Google Analytics Key Concepts - Users8:46
Clarify how Google Analytics defines a user and tracks sessions using cookies, highlighting how different browsers count as separate users and how cookie retention affects new versus returning users.
Google Analytics Key Concepts - Attribution4:04
Explore attribution in Google Analytics by examining the last non-direct model, how sources credit conversions over 180 days, and the role of search, social, and direct traffic.

Google Analytics Demo Account5:32
Explore the Google Analytics demo account with real user data from the Google Merchandise Store to analyze demographics, user behavior, acquisition, e-commerce, and admin filters.
Working With Google Analytics Interface11:17
Google Analytics Reporting- Sorting Options6:10
Google Analytics Reporting Sorting Options
Default Sorting
Absolute Change
Weighted Sort
Understand use cases for all 3 sorting options with practical real life examples.
Google Analytics Report Types, Pie Chart, Bar Chart, Pivot and Others.14:05
Understand Google Analytics Beyond Default Reporting Format.

Google Analytics Pie Chart
Google Analytics Bar Chart
Google Analytics Comparison Chart
Google Analytics Term Cloud
Google Analytics Pivot Charts

Google Analytics Custom Alerts3:43
Google Analytics custom alerts is a great way to be alerted if there is a large change to any of your metrics compared to averages.
This session will guide you in setting up Google Analytics custom alerts with example.
Google Analytics Custom Reports : Explorer9:45
Google Analytics Custom Reports : Flat Table4:27
Google Analytics Custom Reports : Map Overlay4:06
Google Analytics Custom Reports : Filters & Sharing10:30
Google Analytics Report Filters - Remove Noise And Report Data That You Need8:38
Understand Google Analytics Report Filters

Google Analytics Text Filters and Types
Google Analytics Numerical filters and Types
Introduction to Regular Expressions

Google Analytics Trouble-Shooting Tools3:19
Google Analytics data doesn't make sense? But don't know whats wrong and how to fix it? Try Official Google Analytics troubleshooting tools. Easy step by step troubleshooting for all Google Analytics.
Google Analytics : Intelligence Update - Oct 201710:07
Discover how Google Analytics intelligence works with natural language queries and automated insights. Learn to identify anomalies and answer questions about sessions, users, and conversions.
Google Analytics Data Retention4:53
Google Analytics Conversion Probability4:02
Google Analytics conversion probability is a brand new feature by Google Analytics and another example of increasing influence of automation and AI in digital marketing.
Learn more about using this feature for improving your reporting and marketing campaigns.

Google Analytics Calculated Metrics - Creating and Using Calculated Metrics9:12
Google Analytics is a generic tool but features like calculated metrics provide you with ability to customize Google Analytics to suit your needs.
Create calculated metrics to suit your business needs and save hours of work on downloading data and creating these offline with spreadsheets.
Google Analytics Multi Channel Funnels5:54
Google Analytics Multi Channel Funnels helps you understand value and place for each of your marketing channel and not only last channel that user interacts with, which takes all the credit of conversion.

Requirements

No Experience Required!

Description

Google Analytics Fundamentals

Google Analytics reporting can be quite confusing unless you understand fundamentals about how google analytics tracking works, how google analytics account is set up.

This is exactly what this course is all about, this course will help you understand key concepts of Google Analytics which will make you a power user who can not only report the numbers but derive actionable insights from the reports.

This course covers important concepts on every aspect of Google Analytics

- Google Analytics Account Structure

- Google Analytics Data Collection

- Google Analytics Code Instrumentation

- Google Analytics Key Concepts

- Google Analytics Reporting Interface

Beyond this This course will also provide you with Google Analytics productivity tools which will transform you to Google Analytics Power User

Who this course is for:

Marketers
Product Managers
Small Businesses
Data Analysts
Students
Web enthusiasts

Practical Guide to Google Analytics Mastery

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 15min

Installing and Using Google Analytics and Getting Started3 lectures • 12min

Google Analytics Key Concepts3 lectures • 18min

Google Analytics Reporting4 lectures • 37min

Google Analytics Custom Reporting6 lectures • 41min

Introduction to Google Analytics Power tools1 lecture • 8min

Google Analytics Updates / News4 lectures • 22min

Google Analytics Advanced Concepts2 lectures • 15min

Google Analytics Events1 lecture • 5min

Google Analytics Marketing Reports: Improve Efficiency Of Marketing Money1 lecture • 11min

Requirements

Description

Who this course is for: