Google Analytics: From Setup to Advanced Reporting

Name: Google Analytics: From Setup to Advanced Reporting
Rating: 5.0 (3 reviews)

Transform website data into actionable insights with Google Analytics mastery.

Created byEDUCBA Bridging the Gap

Last updated 1/2025

English

English [Auto],

What you'll learn

The fundamentals of Google Analytics and how it works.
How to set up and configure a Google Analytics account.
Installing tracking codes for websites and mobile apps.
Navigating and interpreting key reports such as real-time, audience, acquisition, behavior, and conversion reports.
Advanced skills like goal setup, campaign tagging, and linking with Google Ads and Data Studio.

Course content

3 sections • 21 lectures • 1h 56m total length

Introduction to Google Analytics4:54
Explore how Google Analytics, a free analytics platform, measures website and mobile app performance with real-time reports, custom reports, and seamless integration with Google Ads.
How Google Analytics Works5:02
Explain how Google Analytics works by collecting data via a small JavaScript tracking code and cookies to capture visitor interactions, language, location, age and gender, and traffic sources for reporting.

Google Analytics Account Setup4:39
Set up a Google Analytics account by creating a property for your website, selecting industry and time zone, and obtaining the tracking ID to install the tracking code.
Install the Tracking Code on Your Website2:48
Install the Google Analytics tracking code on your website from the admin tracking code page. Use Google Tag Manager to add tags without editing html; data appears after 48 hours.
Install the Tracking Code on Mobile App3:05
Install the mobile analytics tracking code in your Android or iOS app, configure the mobile app property in Google Analytics, and use behavioral reports, screens, and crashes to analyze engagement.

Understanding Google Analytics Dashboard6:55
Explore how the Google Analytics dashboard displays key metrics such as users, sessions, bounce rate, session duration, and traffic sources, and learn to customize reports and analyze pages.
Google Analytics Reports and Report Generation Time6:00
Explore key Google Analytics reports—mobile overview, new vs returning visitors, landing pages, all traffic, and conversions—and learn report generation time and real-time insights.
Real Time Reports Analysis4:29
Analyze real-time reports in Google Analytics to monitor live website activity, active users, top pages, referrals, locations, and per-minute page views, and track goals, events, and conversions.
Audience Reports Analysis12:00
Analyze Google Analytics audience reports, including demographics, interests, geo, and technology, and learn to enable demographic and interest reports to interpret age, gender, language, and engagement.
Audience Reports Analysis Continue2:16
Analyze audience reports to understand how users reach the site across devices—desktop, mobile, and tablet—and compare acquisition, behavior, and conversions, including bounce rate.
Acquisition Reports Analysis10:46
Acquisition Reports Analysis Continue8:41
Analyze acquisition reports to compare campaign performance, keywords, clicks, and costs. Link to Search Console for site queries, landing pages, devices, countries, and social and channel insights.
Behaviour Reports Analysis11:25
Explore how visitors interact with your website using Google Analytics behavior reports, including behavior flow, site content, site speed, site search, and events.
Conversion Reports Analysis3:55
Discover how conversions turn site visitors into customers by completing forms, purchases, or engaging behavior. Analyze goals, e-commerce funnels, multi-channel funnels, and attribution models to optimize sales in Google Analytics.
Add and Edit Custom Reports4:03
Create new custom reports in Google Analytics, selecting time-focused metrics like users, sessions, and bounce rate, and defining dimensions such as device category and date.
Segments and Views in Google Analytics6:46
Explore creating and applying segments in Google Analytics to filter data by demographics, and manage multiple views with filters, copies, and access controls for precise reporting.
Setup Goals and Ecommerce Tracking5:40
Set up goals in the analytics admin panel to track conversions like purchases or newsletter signups, and enable e-commerce tracking to measure transactions and revenue with enhanced reporting.
Setup Campaign Tagging and Event Tracking5:17
Set up campaign tagging with utm_source, utm_medium, and utm_campaign using manual entry or a url builder, feeding data to campaigns; enable event tracking via goals for clicks in behavior reports.
Remove Spam Traffic and Manage Google Analytics2:46
Identify and remove spam traffic from Google Analytics reports by flagging offending referrals and applying a custom filter, and add users with permissions via the admin user management tool.
Link Google Adwords to GA and Adsense2:32
Learn how to link Google Ads to Google Analytics, explore the acquisition reports with the Google Ads tab, and configure AdSense linking to track ad traffic and publisher data.
Google Data Studio and Google Certification2:10
Explore Google Data Studio to visualize Google Analytics reports with templates like Search Console and Google Ads. Learn to link Google Analytics and Google Data Studio and pursue certification.

Requirements

Basic understanding of websites or apps. Access to a website or mobile app for installing Google Analytics tracking codes.

Description

Course Introduction

This course is a comprehensive journey into Google Analytics, equipping you with the skills to track, analyze, and optimize user interactions with your website or app. Learn the essentials of account setup, tracking code installation, and advanced reporting to turn data into actionable insights. Perfect for beginners and professionals alike, this course will help you take control of your analytics for measurable business growth.

Section-Wise Writeup

Section 1: Getting Started with Google Analytics

In this section, you'll be introduced to Google Analytics, learning how it works and why it is essential for understanding user behavior and improving digital marketing strategies. Grasp the basics of this powerful tool and set the stage for your analytics journey.

Section 2: Setting Up Your Google Analytics Environment

This section guides you through the process of setting up a Google Analytics account and installing tracking codes on your website and mobile apps. These foundational steps are critical for collecting accurate and actionable data.

Section 3: Navigating Google Analytics Reports

Dive into the Google Analytics dashboard to explore the variety of reports available. You’ll learn to analyze real-time data, audience demographics, traffic sources, and user behaviors. This section also covers conversion tracking and customizing reports for deeper insights into your digital ecosystem.

Section 4: Advanced Analytics and Integration

Unlock the full potential of Google Analytics with advanced features. Learn how to set up goals, ecommerce tracking, and campaign tagging. Gain skills to remove spam traffic and integrate Google Analytics with tools like Google Ads, AdSense, and Data Studio for enhanced data visualization and reporting.

Conclusion

By the end of this course, you'll have a thorough understanding of Google Analytics, from setup to advanced reporting. You'll be empowered to make data-driven decisions that improve user experiences and drive business results.

Who this course is for:

Digital marketers looking to optimize campaigns and improve ROI. Business owners seeking to understand user behavior and improve website performance. Data analysts and enthusiasts interested in leveraging data for decision-making.

Google Analytics: From Setup to Advanced Reporting

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 10min

Setup and Installation3 lectures • 11min

Reports Analysis16 lectures • 1hr 36min

Requirements

Description

Who this course is for: