
Explore Google Analytics for Firebase to gain insights on mobile app usage and user engagement, and learn to implement events, user properties, audiences, and GDPR considerations.
Explore Google Analytics four properties and Firebase Analytics, compare interfaces for analysts and developers, and learn how data streams unify web and app data to track cross platform user journeys.
Explore the Google Analytics 4 interface and lifecycle reports, including real-time, user and traffic acquisition, events, conversions, and monetization, with a focus on demographics and technology insights.
Navigate the Google Analytics four properties interface, explore tabular technology reports, customize the library and collections, and compare overview versus detailed reports with graphs and secondary dimensions.
Track user behavior with events in Google Analytics for Firebase, including automatic, recommended, and custom events, using name and parameters like value, currency, and coupon, guided by the horde framework.
Explore event parameters and their types, learn constraints and documentation practices, and understand user properties, screen name, and audiences to tailor analytics in firebase.
Understand GDPR and how it governs personal data like emails and addresses, with core principles: transparency, consent, data minimization, purpose limitation, access, and security, and note potential data breach implications.
Learn how to issue data deletion requests in Google Analytics for Firebase. Delete specific event parameters or user properties for GDPR compliance.
Explore how Google Analytics 4 identity spaces unify cross-device journeys and deduplicate users using user ID, Google signals, device ID, and modeling, with consent and reporting identity in Firebase.
This Tic Tac Toe project demonstrates reporting user events and properties with Google Analytics for Firebase, using an entry and game fragment, three ai difficulties, and a shared analytics singleton.
Create a Firebase project and add an Android application, enabling Google Analytics for Firebase and linking app data streams to a single property.
Integrate google analytics by adding the google services json to the project, configuring the google services plugin, and adding firebase analytics dependencies to enable event logging.
Learn to report screen views for the entry and game using Firebase Analytics by logging screen view events with screen name and screen class, and verify them in debug view.
Activate the emulator and run the app to enable the Firebase debug view and observe screen views as events. Learn how the screen view reports the screen name and parameters.
Learn to implement Firebase analytics event reporting: create a send event helper, define round started and round ended events in snake_case, and attach level, game type, and AI strategy parameters.
Verify Firebase events in the console by inspecting round started and round ended events, including level and strategy, with win outcomes in the game fragment.
Add two events for buying and using spells; send events to Google Analytics with name and properties like user level. Test via debug view in Firebase Console to verify parameters.
Report user properties with Firebase Analytics by calling setUserProperty for the selected symbol. Initialize the default symbol, review in the debug view, and observe long-lasting user properties.
Explore the Firebase Analytics Console and the Firebase Overview and real-time reports, comparing them with Google Analytics. Learn to create custom definitions for event parameters to surface data in reports.
Create custom definitions in analytics by adding custom dimensions and metrics for events and user properties, and wait about 24 hours for data to appear in reports.
Define and manage custom audiences in Google Analytics for Firebase by combining events and user properties to target messages, filter dashboards, and tailor remote configurations for specific user groups.
Explore filtering analytics dashboards and events by audiences, create comparisons with the example users audience, and apply audience filters to compare data such as the round ended event.
Learners configure cloud messages to targeted audiences using Firebase notification messages, composing a notification, selecting the audience, scheduling, and publishing a campaign, then analyze delivery and conversions in Google Analytics.
Configure remote config to decide bonus credit for tic tac toe players based on audience conditions. Publish changes to apply the new parameter values.
Explore individual user behavior using the user explorer, view per-user events and app instance IDs, export or delete user data, and create segments or audiences from combined events.
Explore user journeys with path exploration in Google Analytics 4, configuring dimensions, metrics, segments, and node types to trace paths from session start to purchase across countries.
Explore Looker Studio to connect data sources, create reports with tables and charts, apply page and report filters, and share interactive dashboards from Google Analytics data.
Why Google Analytics for Firebase?
Google Analytics is a powerful tool that can help you understand and improve your mobile app performance and marketing efforts. It provides valuable insights into your app's performance, user behavior, and marketing effectiveness. Generally, it is important because it allows you to understand how users interact with your Mobile app, and make data-driven decisions to improve the user experience and overall performance of the Mobile app. Some key features include tracking screen views, user behavior, conversion tracking, and demographics.
Some benefits of using Google Analytics include:
Understanding your audience: You can learn more about your users, including their location, language, and device, and use this information to tailor your marketing efforts and improve the user experience.
Reach to your users that don't reach your conversion goal. Identify the effectiveness of your marketing.
Setting goals and tracking progress: You can use Google Analytics to set specific goals for your app, such as increasing the number of conversions and track your progress over time.
Retargeting: Create an audience of users who have visited a specific mobile screen and use that audience for retargeting campaigns.
For all of that and more, make sure you enrol in our 'Google Analytics for Firebase | Mobile Bootcamp' for guaranteed success.