
Explore how Google Analytics 4 identity spaces unify cross-device journeys and deduplicate users using user ID, Google signals, device ID, and modeling, with consent and reporting identity in Firebase.
Learn to implement Firebase analytics event reporting: create a send event helper, define round started and round ended events in snake_case, and attach level, game type, and AI strategy parameters.
Report user properties with Firebase Analytics by calling setUserProperty for the selected symbol. Initialize the default symbol, review in the debug view, and observe long-lasting user properties.
Create custom definitions in analytics by adding custom dimensions and metrics for events and user properties, and wait about 24 hours for data to appear in reports.
Learners configure cloud messages to targeted audiences using Firebase notification messages, composing a notification, selecting the audience, scheduling, and publishing a campaign, then analyze delivery and conversions in Google Analytics.
Explore Looker Studio to connect data sources, create reports with tables and charts, apply page and report filters, and share interactive dashboards from Google Analytics data.
Why Google Analytics for Firebase?
Google Analytics is a powerful tool that can help you understand and improve your mobile app performance and marketing efforts. It provides valuable insights into your app's performance, user behavior, and marketing effectiveness. Generally, it is important because it allows you to understand how users interact with your Mobile app, and make data-driven decisions to improve the user experience and overall performance of the Mobile app. Some key features include tracking screen views, user behavior, conversion tracking, and demographics.
Some benefits of using Google Analytics include:
Understanding your audience: You can learn more about your users, including their location, language, and device, and use this information to tailor your marketing efforts and improve the user experience.
Reach to your users that don't reach your conversion goal. Identify the effectiveness of your marketing.
Setting goals and tracking progress: You can use Google Analytics to set specific goals for your app, such as increasing the number of conversions and track your progress over time.
Retargeting: Create an audience of users who have visited a specific mobile screen and use that audience for retargeting campaigns.
For all of that and more, make sure you enrol in our 'Google Analytics for Firebase | Mobile Bootcamp' for guaranteed success.