Google Analytics for Beginners
What you'll learn
- Become a Google Analytics power user
- Learn how to create and analyze reports
- Learn how to make data driven decisions
- A Google Analytics Account
Do you know how to use Google Analytics to identify untapped opportunities for new customers? Do you know where you're most profitable customers come from?
Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.
Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.
This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.
What you will learn:
Who - your customers are including their demographics, interests and what type of devices they use.
What - they've looked at on your site and what they purchased (or didn't).
When - their first visit was and when they came back.
Where - they are from and what languages they speak.
How - they got to your website (social media, referred from another website, or Google search)
Who this course is for:
- Marketing professionals
- Anyone who wants an introduction to Google Analytics
I've taught over 50,000 students online marketing....and counting.
I am a Google and Bing accredited digital marketer with 8+ years of experience helping companies grow online with a variety of marketing tactics. I previously led the marketing team at Code School where I helped grow the company to over 4 million users, before being acquired for over $36,000,000.
Prior to that, I managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.
I am now squarely focused on helping students learn digital marketing strategies that work through my courses. If you ever have any questions for me, feel free to reach out at any time.