Google Analytics for Beginners
4.4 (829 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,022 students enrolled

Google Analytics for Beginners

Learn to use Google Analytics for uncovering actionable data and growing your business online.
4.4 (829 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,022 students enrolled
Created by Corey Rabazinski
Last updated 5/2015
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Become a Google Analytics power user
  • Learn how to create and analyze reports
  • Learn how to make data driven decisions
  • A Google Analytics Account

Do you know where your most profitable customers come from and how they are finding you? What about how to identify untapped opportunities for new customers?


Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.

Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.

This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.

What you will learn:

  • Who - your customers are including their demographics, interests and what type of devices they use.
  • What - they've looked at on your site and what they purchased (or didn't).
  • When - their first visit was and when they came back.
  • Where - they are from and what languages they speak.
  • How - they got to your website (social media, referred from another website, or Google search)

If you have any questions about the course feel free to email me anytime.

Who this course is for:
  • Entrepreneurs
  • Marketing professionals
  • Students
  • Anyone who wants an introduction to Google Analytics
Course content
Expand all 44 lectures 03:01:07
+ Google Analytics Admin Section
3 lectures 23:33

A walkthrough of the Account section inside of Google Analytics

Preview 05:14

Going over the Property section inside the Google Analytics Admin tab.

Preview 07:43

Part 1 of the View section going through content grouping.

View Settings
+ Using Google Analytics Reports
13 lectures 21:38

How to change the dates of a chart and how to compare to previous time periods.

Report Date Picker

Showing the different methods to export and send data from charts.

Exporting Report Data

Changing the data displayed on the overview charts.

Overview Charts

Changing the chart to display hourly, daily, weekly, or monthly data.

Changing Time Views

How to create annotation to mark changes in your account that you can go back and reference.

Creating Annotations in Reports

How to open an full report from an overview report.

Viewing Full Reports

Using the Explorer Tabs to add and compare metrics on the main chart.

Using Explorer Tabs

Sorting and using the Data Chart

Data Charts

Using the Pie Chart for better data visualization.

Pie Chart Reports

Using the performance graph to view and compare metrics.

Performance Graph

Comparing metrics to site averages

Site Averages Chart

Intro into using Pivot Tables for deeper analysis.

Pivot Tables

Using the search and advanced search features to display data based on parameters you set.

Searching Reports and Sorting
+ Report Walkthroughs
3 lectures 09:58

Creating and sharing Google Analytics Dashboards for quick analysis.

Creating and Editing Dashboards

Adding Shortcuts to your account for quick access to deep reports that you use often.

Adding Shortcuts to Reports

Diciphering Intelligent Events from your Google Analytics accounts.

Using Intelligence Events
+ Audience Report Walkthroughs
5 lectures 27:07

How to look at the Demographics and Interests report if this feature is enabled on your account.

Demographics and Interests Report

View where your visitors are coming from and what languages they speak.

Geo Report (Language and Location)

Determine if visitors are New or Returning, their average frequency of visits, and their engagement.

Behavior Reports

View what devices and operating systems your visitors are viewing your site on.

Technology and Mobile Reports

Analyize the flow visitors use when coming to your website.

Using User Flow Reports
+ Acquisition Report Walkthroughs
7 lectures 34:53

Walkthrough the Overview, Channels and All Traffic reports inside Google Analytics

Overview, Channels & All Traffic

Review how to see top performing referral sources and campaigns

Referrals & Campaign Reports

Monitor the performance of keywords from Paid and Organic sources.

Keyword Reports

Dive deep into the performance of your AdWords campaigns to see engagement on your site and conversions from your campaigns.

AdWords Reports

Review performance of traffic coming from social sources including Facebook, twitter and LinkedIn.

Social Reports

Monitor queries and landing page performance of Organic Search traffic.

Search Engine Optimization (SEO) Reports
Google Webmaster Tools
+ Behavior Report Walkthroughs
5 lectures 25:31

Walkthrough the Behavior Overview and see how website visitors are navigating through your site.

Overview & Behavior Flow Reports

View information pertaining to your website pages, landing pages and exit pages.

Site Content Reports

See where you can improve your site's speed performance and see suggestions from Google.

Site Speed Report

See what your customers are searching for on your site and what events they are completing.

Site Search & Events Reports

See what pages are driving the most ad revenue and get a visual representation of how users click through your website.

AdSense & In-Page Analytics
+ Conversion Report Walkthroughs
4 lectures 25:13

Analyize your goal completions as well as the paths that users take to get there.


View information pertaining to sales on your site including revenue, transactions and product performance.

Multi-Channel Funnels

View what role each channel plays in a conversion.

+ Custom Report Walkthroughs
1 lecture 07:42

See how to make custom reports and how to import reports from the Google Analytics gallery.

Adding and Editing Custom Reports
+ Wrap Up
2 lectures 04:53

Thanks for watching! If you have any question feel free to message me at any time. I am more than happy to help!

The Wrap-up
Tagging URLs