Master Google Analytics 4 + GTM for Shopify & WooCommerce

Name: Master Google Analytics 4 + GTM for Shopify & WooCommerce
Rating: 4.7 (129 reviews)

Capture Ecommerce data from Shopify and WooCommerce using out-of-the-box settings, plugins and GTM and analyze it in GA4

Created byRudranil Chakrabortty

Last updated 12/2023

English

English [Auto],

What you'll learn

Integrate Google Analytics 4 and Shopify
Integrate Google Analytics 4 and WooCommerce
Learn how to work with GTM, GA4, and the Ecommerce Platforms to collect additional Ecommerce Data
Learn how GA4 E-Commerce Features works Behind the Scene
Learn how to analyze Enhanced E-Commerce Reports in Google Analytics

Course content

4 sections • 29 lectures • 3h 36m total length

What is in this course?3:20
Configure Google Analytics 4 and Tag Manager for Shopify and WooCommerce with no-code tools, access out-of-the-box data and advanced e-commerce metrics like add-to-cart and checkout.
What is in Google Analytics 4 - Part I12:03
Explore how Google Analytics 4 collects data from an e‑commerce store and translates visits, engagements, and purchases into reports, with acquisition, engagement, and monetization metrics to analyze channels and conversions.
What is in Google Analytics 4 - Part II6:21
Discover Google Analytics 4 and GTM insights for ecommerce, focusing on demographics, age, gender, and device tech, and use explore and admin to build custom reports tracking conversions and channels.
What is the Concept Behind the Ecommerce Data in GA45:40
Explore how GA4 monetization reports map the ecommerce funnel from visit to purchase, using Shopify or WooCommerce data, and learn to analyze drops through the funnel.
What are the Ecommerce Reports in GA4?7:31
Explore GA4 ecommerce reports, focusing on monetization metrics like total revenue, purchases, and item performance; learn to view items, item lists, promotions, and funnel explorations for Shopify and WooCommerce.
How to Create a Google Analytics 4 Account?10:07
Create your first Google Analytics 4 account, set up a web data stream for your Shopify site, and connect it using the measurement ID to start collecting data.
About Shopify Admin5:47
Navigate the Shopify admin to connect Google Analytics 4 via the Google Channel app, explore online store preferences, and generate demo products with simple sample data.
How to Connect Shopify to Google Analytics 4?6:17
Connect your Shopify store to Google Analytics 4 using the official Google app, verify the integration with real-time reports, and test page views and purchases.
How Shopify works with GA48:55
Explore how Shopify sends GA4 events like view item, add to cart, and purchase to Google Analytics, see testing with fake data, and understand which events require extra implementation.
What is the Ecommerce Funnel in Google Analytics 4?6:59
Discover how the ecommerce funnel unfolds in Google Analytics 4, from view item list to purchase, including view item and add to cart, begin checkout, add payment info, with Shopify.
Funnel Report for Shopify in Google Analytics 410:31
Explore the Google Analytics 4 funnel exploration report for Shopify, examining steps from view item list to purchase and identifying where users drop off to drive corrective actions.
How to Integrate Google Tag Manager to Shopify?9:49
Learn how to integrate Google Tag Manager with Shopify, add Google Tag Manager code to Shopify head and body, connect to Google Analytics 4, and test with Tag Assistant.

Conceptual Discussion on Google Tag Manager and Shopify6:01
Connect Shopify with Google Tag Manager to capture custom events and send them to Google Analytics 4, including actions like add to cart and shop all.
What are the Tags, Triggers, and Variables in Shopify?8:14
Define a tag, a trigger, and variables in Google Tag Manager to capture the shop all button clicks in Shopify, and send the user interaction event to GA4.
How to Create a GTM Event for Shopify?6:31
Create a GA4 event tag in Google Tag Manager for the shop all button on Shopify, set the measurement ID, then add a trigger and variables to fire it.
How to use Variables in GTM-Shopify Events?8:32
Create variables in Google Tag Manager to uniquely identify the shop all button on Shopify by using click classes built-in variable and fire a trigger when the class equals button--secondary.
How to Create a Trigger for GTM-Shopify Events?3:31
Create a shop all button click trigger in Google Tag Manager for Shopify, using all elements and the button's click classes, connect the tag, and test with preview mode.
How to use Google Tag Assistant with Shopify?8:23
Demonstrates using Google Tag Assistant's preview to test Google Tag Manager on Shopify, verify tag firing for button clicks against a Google Analytics 4 measurement ID, and publish changes.
What are user-defined Variables in Google Analytics 4?8:27
Learn how user-defined variables in Google Analytics 4 via Google Tag Manager send event parameters like click text for e-commerce events, such as shop all and add to cart.
How does Shopify Data get Accessed in Google Tag Manager?6:53
Explore how Shopify exposes e-commerce data to Google Analytics 4 through Google Tag Manager, using the data layer to capture view item and add to cart events with item details.
How to use the GTM Data Layer with Shopify?9:00
Learn how to use the GTM data layer with Shopify to pass add to cart values to Google Analytics 4 via custom events and data layer variables.
How to Enable GTM Access on the Purchase Page?3:49
Discover how to enable GTM on the purchase page by placing the code in settings → checkout → additional scripts, so it runs on the order status page.

Plugin to Capture Ecommerce Data from WooCommerce6:39
Configure enhanced e-commerce monetization reports in Google Analytics 4 for WooCommerce on WordPress using the GTM for WP plugin, enabling data collection without coding.
How to Connect a WooCommerce Website to Google Analytics 4 using GTM?12:55
Connect a WooCommerce site to Google Analytics 4 via tag manager, create a data stream, and deploy a page-wide tag using the measurement ID to collect real-time data.
How to Work with the Plugin - I7:12
Learn to use the GTM for WP plugin to capture e-commerce data: add-to-cart, views, and purchases, and push it to Google Analytics 4 for analysis with enhanced ecommerce tracking.
How to Work with the Plugin - II3:18
Understand how Google Tag Manager containers organize tags, triggers, and variables, and export or import json to share configurations across WordPress and WooCommerce with the GTM for WP plugin.
How to Work with the Plugin - III7:14
Learn how the GTM for WP plugin implements ecommerce events like view item and add to cart using data layer variables, event parameters, and triggers.
How to Work with the Plugin - IV15:15
Test and validate the gtm for wp plugin with woocommerce by enabling enhanced e-commerce, checking data layer items, and triggering ga4 e-commerce events from viewing items to checkout and purchase.

Requirements

Basic Google Analytics and Google Tag Manager understanding will be helpful, however, not necessary

Description

Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce.

Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such integrations, you must engage in a full-scale data collection project.

In this course, we will learn how to use such integrations for Shopify and WooCommerce and set up ecommerce tracking in less than an hour, without writing a single line of code.

Also, we will learn to connect Google Tag Manager with the Shopify and WooCommerce websites and learn more techniques to capture additional data.

I am Rudranil, and Google Analytics has been my friend for over a decade. More than 30000 students have learned Google Analytics from my live and self-paced courses.

With this course, you get full lifetime access on purchase, 30-day refund time, hours of material, and enormous discounts.

Do you still want to wait or join me inside - the course? Thank you.

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Course Reviews
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Everything I was looking for in terms of Enhanced Ecommerce was included.

I am very glad I've found this particular course.

Before I'd trying to get these information from different sources and it was waste of time.

Recommend

- Oskar K.

The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.
- Sushanth S.

Neil's classes are absolutely amazing and above expectations. I came in not knowing much, but came out understanding a lot. I took his Google Analytics class before this one and it definitely help. Looking forward to more of Neil's classes. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.
- May C N.

One of the BEST courses I have purchased in Udemy. The teacher shows step by step each section and gives excellent real world examples. This course is GOLD.

-Pablo G.

Who this course is for:

Marketing Professionals
Marketing Professionals in E-Commerce Businesses
Online Marketing Professionals
Google Analytics Consultants
E-Commerce Beginners

Master Google Analytics 4 + GTM for Shopify & WooCommerce

What you'll learn

Explore related topics

Course content

Google Analytics 4 and Shopify12 lectures • 1hr 33min

Using Google Tag Manager with Shopify10 lectures • 1hr 9min

WooCommerce, Google Analytics 4, and Google Tag Manager6 lectures • 53min

Lets Close1 lecture • 2min

Requirements

Description

Who this course is for: