Google Analytics Comprehensive course for certification

In this lesson we'll go over the main Audience KPI's and learn how powerful the Active users and the Cohort reports are

In this lesson we'll see our users Age, Gender, Interest and their location

In this lesson we'll learn about our users behavior, the type of users, their frequency and duration

In this lesson we'll learn what is Acquisition and why it's so important to know our users flow

In this lesson we'll learn how Google Analytics calculates a session.  Go over all 4 scenarios Google Analytics will force a new session

In this lesson we'll go over the main reports of Acquisition 

In this lesson we'll learn how to link AdWords to Google Analytics, and go over the AdWords measures & reports in Google Analytics

In this lesson we'll see how do we learn the source of our traffic and compare their performance

In this lesson we'll go over the main KPI's of the behavior reports

In this lesson we'll learn what are pages, how are calculated and all of the main KPI's

In this lesson we'll go over the Landing and Exit page reports, learn why they're so important and how can we optimize our KPI's

In this lesson we'll learn about the events in Google Analytics: Category, Action and Label

In this lesson we'll learn how can we optimize our user engagement

In this lesson we'll learn what is attribution and how does it take action in Google Analytics

In this lesson we'll learn how to measure ROI and ways to attributes conversion between all channels

In this lesson we'll go over the Time Lag & Path Length reports, see how our customers convert and what can we learn from their behavior

In this lesson we'll go over the Mutli-Channel Funnels report and learn about assistance conversion

In this lesson we'll go over the custom dimension and custom metric - very powerful features !

In this lesson we'll go over how we create our own custom report! Using our custom dimension custom metrics and our calculated metrics

In this lesson we'll go over how we create a dashboard, share, import and add all types of widgets 

In this lesson we'll learn how to create a goal going over all types of goals

In this lesson we'll go over the main conversion reports, demonstrating the funnel visualization

In this lesson we'll go over the settings of enhanced eCommerce and see the main KPI's

In this lesson we will learn how powerful the shopping funnel is, and how do we build the checkout funnel 

In this lesson we'll see where we view each and every transaction made, and measure our products performance 

In this lesson we'll go over the product list report - the most advanced enhanced e-commerce report

In this lesson we'll go over the all of the basic and powerful segmentations

In this lesson we'll go over the advanced segmentation options, condition and sequence. See segmentation in action

In this lesson we'll go over all of the real-time reports, learn the nuances of what can we see and what not