How to create & manage Google analytics for biz

Learn how Google Analytics tracks website traffic and supports marketing analytics across web and social media, showing visitors, bounce rate, behavior, and returning visitors.

Explore marketing analytics by studying data from marketing campaigns across channels, including website and social. Consolidate this data into a common marketing view to improve lead generation and optimize advertising.

Explore pricing policy in analytics, focusing on objectives like return on investment, price stability, market share, competition, and profit. Review pricing types including premium, penetration, economy, psychological, and captive pricing.

Create a Google Analytics account by signing in with a Google account and starting for free. Accept the terms and services to complete the setup for your business analytics.

Explore the Google Analytics dashboard, including real-time data, audience, acquisition, behavior, and conversion metrics. Learn to analyze traffic sources, devices, locations, pages, and retention to optimize your site's performance.

Explore Google Analytics as a core marketing analytics tool, tracking events on websites and mobile apps and evaluating AdWords performance.

Learn how marketing analytics measure and optimize marketing activities, including web, social media, and lead generation, to identify customer types, prioritize investments, and achieve KPIs.

Learn to read Google Analytics data from the dashboard, including audience overview, sessions, unique users, page views, geographic and device insights, to optimize acquisition, behavior, and site loading time.

Learn demand estimation and how price changes affect consumer behavior, and use tools to estimate costs and analyze competitors for your product.

Estimate costs by analyzing competitors using data-driven pricing. Identify direct and indirect rivals, ensure data quality, and apply a swot framework to assess positioning and pricing.

Install and configure a WordPress site from subdomain setup to login, theme selection, language, and administrator settings, enabling you to launch a website for offering analytics services.

Discover how to optimize a WordPress site by installing plugins, enabling blogging features, social activity, and subscriptions, and adding menu items from the dashboard.