Google Analytics Beginner to Advanced | Setup + Audit

Set up Google Analytics 4 by creating an account and property, then install it on your website with the tag or Google Tag Manager, and migrate from Universal Analytics.

Set up a logical Google Analytics structure with raw data, a test view, and a master view for reporting, and test filters first in the test view before applying them.

Connect your Google Analytics 4 property to your account, migrate from universal analytics, and install data streams for web and apps using Google tech manager.

Audit a Google Analytics account by reviewing the account structure, views, time zone, and currency. Exclude bots, filter traffic, and link Google Ads and Search Console to centralize data.

Learn how to link Google Analytics property with Google Ads and Google Search Console, configure admin access, and verify domain ownership to enable data in acquisition reports after 24 hours.

Master custom dimensions and metrics in Google Analytics, add user-specific data via the data layer, and connect dimensions in Google Tag Manager to tailor insights.

Filter out employee traffic by excluding ip addresses in the testing view, so for you and master views show users. Account for dynamic ips and update teammates' addresses as needed.

Learn to create and save audience segments in Google Analytics, narrow traffic by dimensions such as location and custom dimensions, compare segments, and export results to Google Sheets for reporting.

Set up custom alerts in Google Analytics to get immediate notifications when key metrics spike or drop, using threshold rules like bounce rate above 80 percent and email alerts.

Explore how to map your business model into Google Analytics funnels, identify drop-offs across SaaS, e-commerce, and two-sided marketplaces, and optimize acquisition and conversion through data-backed insights.

Learn to use Google Analytics acquisition reports to identify top traffic sources and campaigns, and set up source, medium, campaign, and content parameters to measure and optimize acquisition.

Set up custom goals in Google Analytics to measure funnel stages from new users to trials and site engagement. Use duration, destination, and event goals, verify performance, and monitor conversions.

Learn to set up event tracking in Google Analytics using Google Tag Manager, configuring events with category, action, and label to map every funnel stage and test in real time.

Prioritize events over goals for precise triggers in Google Analytics; set up events with Google Tag Manager and group by category, action, and label, and use goals sparingly when appropriate.

Explore how retention cohorts in Google Analytics reveal whether users return, using cohort analysis to compare week-by-week retention and the potential of big query integration for detailed user actions.

Explore Google Data Studio for visualizing Google Analytics data by connecting data sources and using drag-and-drop templates. Share polished, interactive reports with clients or colleagues.