Google Analytics Beginner to Advanced | Setup + Audit

Learn to set up Google Analytics, audit your settings and create reports to find your product & business opportunities
Free tutorial
Rating: 4.4 out of 5 (148 ratings)
4,642 students
1hr 38min of on-demand video
English [Auto]

Installing Google Analytics directly & via Google Tag Manager
Setting up Raw, Reporting and Testing views
Creating custom dimensions and metrics
Setting up custom alerts to notify of sudden drops or spikes
Using UTM parameters and acquisition reports
Setting up goal and events to track activation
Using cohort tables to monitor retention
Creating custom reports in Google Data Studio


  • Access to a Google Analytics or Google Tag Manager account
  • Desire to improve your business and conversion funnel


This course is designed to take you to the next level no matter whether you're a beginner or power user of Google Analytics.

This course will guide you through:
- Installing the old Universal Analytics & new Google Analytics 4
- Creating a professional structure of views
- Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)
- Setting up goals and events to track any click or move your users make (in case you wish to do so)
- Discussing business models and funnels
- Building scheduled reports to monitor product performance

The goal of the course:
1. Understand 99% of Google Analytics's functionality
2. Impress your business partners, clients and/or shareholders with new reports and insights
3. Find a scala of product opportunities to start working on

Who this course is for:

  • Designed to help both beginners as well as seasoned marketing and product managers
  • Suitable for doing a one-time audit as well as for those working day-to-day with Google Analytics


Founder of TractionPad
Ruben Portz
  • 4.4 Instructor Rating
  • 1,050 Reviews
  • 26,005 Students
  • 6 Courses

I'm the creator of TractionPad. An online platform where I share growth & marketing templates to help startups build repeatable sales systems.

Before that, I worked as the Head of Growth at Seneca Learning which is an online learning platform that I've helped grow to over 6 million users and expand internationally. I've also spent a year in Venture Capital supporting a portfolio of Seed & Series A startups. I'm also a guest lecturer at Imperial College London for the MEng in Design Engineering programme and work as an Entrepreneur in Residence during the yearly London School of Economics startup accelerator.

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