Google Analytics Beginner to Advanced | Setup + Audit

Set up a logical Google Analytics structure with raw data, a test view, and a master view for reporting, and test filters first in the test view before applying them.

Connect your Google Analytics 4 property to your account, migrate from universal analytics, and install data streams for web and apps using Google tech manager.

Master custom dimensions and metrics in Google Analytics, add user-specific data via the data layer, and connect dimensions in Google Tag Manager to tailor insights.

Filter out employee traffic by excluding ip addresses in the testing view, so for you and master views show users. Account for dynamic ips and update teammates' addresses as needed.

Set up custom alerts in Google Analytics to get immediate notifications when key metrics spike or drop, using threshold rules like bounce rate above 80 percent and email alerts.

Explore how to map your business model into Google Analytics funnels, identify drop-offs across SaaS, e-commerce, and two-sided marketplaces, and optimize acquisition and conversion through data-backed insights.

Learn to set up event tracking in Google Analytics using Google Tag Manager, configuring events with category, action, and label to map every funnel stage and test in real time.

Explore Google Data Studio for visualizing Google Analytics data by connecting data sources and using drag-and-drop templates. Share polished, interactive reports with clients or colleagues.