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Google Analytics and Google Tag Manager Essentials
Rating: 4.7 out of 5(3 ratings)
14 students

Google Analytics and Google Tag Manager Essentials

Step by step process to set-up, implement and manager Google Tag Manager to boost your site performance
Created byAvik Bal
Last updated 12/2024
English
English [Auto],

What you'll learn

  • Google Analytics Metrics & Dimensions to measure Performance
  • Google Analytics Advanced Tracking - Custom User Activity on Website
  • Google Analytics Advanced Functions
  • Google Analytics Reporting & Dashboarding
  • Google Tag Manager Strategy
  • Google Tag Manager Implementation
  • Google Tag Manager Advanced Customizations
  • Google Tag Manager Custom Tracking
  • Measuring the Right KPIs / Success Performance Factors for your digital channels
  • Adding SEO Schema Markup using Google Tag Manager

Course content

1 section • 16 lectures • 3h 26m total length

  • What is Google Tag Manager (GTM) and Why GTM10:30

    Learn what google tag manager is and why it complements google analytics. Centralize tracking codes to optimize website performance, collaboration, and granular event tracking.

  • How to Install Google Tag Manager and Google Analytics the right way?8:53

    Install Google Tag Manager on your website, create an account with a container for web, iOS, and Android, and insert the header and body codes to enable centralized tagging.

  • Adding Google Analytics to Google Tag Manager11:02

    Learn to add google analytics to google tag manager by creating a google analytics settings variable, linking your google analytics account, and configuring tags and triggers.

  • What are Tags, Triggers and Variables in GTM - Account Overview12:31

    learn how Google Tag Manager uses tags, triggers, and variables to connect third-party tools to your website, manage versions, and organize data with folders in an account overview.

  • Using the Templates in GTM9:59

    Discover how to use templates in Google Tag Manager, including built-in and third-party options, and learn to add, import, or customize templates for tools like Facebook Pixel.

  • Measuring Web Page Scroll Depth using GTM13:59
  • Tracking website Text or Button Clicks using GTM23:12

    Track button clicks with Google Tag Manager by creating triggers and variables, then send click events to Google Analytics, using click text and landing URL for insight.

  • How to track Website Form Submissions using GTM15:47
  • Tracking the Outbound Link Clicks using GTM20:18

    Learn to track outbound link clicks with Google Tag Manager and Google Analytics, using triggers, variables, and tags to capture events and analyze real-time data.

  • Tracking video watch behavior using GTM14:22

    Track video watch behavior with Google Tag Manager by configuring video variables and triggers for YouTube videos, and segment audiences by watched percentage for remarketing.

  • Lecture 16: How to Add SEO Schema Markup to website using GTM14:16

    Learning Outcomes from the Video

    1. What is Schema Markup?

      • Understand the concept of schema markup and its role in enhancing a website's search engine visibility by providing structured data to search engines.

    2. Types of Schema Markup

      • Learn about the various types of schema markup, such as product, event, organization, article, recipe, and review schemas, and how they can cater to specific data needs.

    3. How to Create a Schema Markup

      • Gain insights into creating schema markup using tools and manual coding, ensuring accurate and structured data representation.

    4. How to Add a Schema Markup to the Website

      • Explore methods to integrate schema markup into a website, including embedding directly into HTML or using plugins for popular CMS platforms like WordPress.

    5. How to Add a Schema Markup Using Google Tag Manager

      • Learn step-by-step instructions to incorporate schema markup through Google Tag Manager (GTM), enabling efficient updates and management.

    6. How to Track Schema Markup Rich Results

      • Understand how to monitor the performance of schema markup using tools like Google Search Console and other analytics platforms to track the impact on search engine visibility.

    How to Add a Schema Markup Using Google Tag Manager

    1. Access the Structured Data Markup Helper

      • Navigate to Google's Structured Data Markup Helper.

    2. Select the Data Type

      • Choose the appropriate schema type for your content, such as “Article,” “Product,” “Event,” etc.

    3. Enter the URL or HTML

      • Provide the URL of the page you want to markup or paste its HTML code directly into the tool.

    4. Highlight and Tag Elements

      • Use the tool to highlight specific elements on your page (e.g., title, image, date) and assign them to the relevant schema fields.

    5. Complete the Markup

      • Continue tagging elements until all relevant information is marked up.

    6. Generate the Schema Code

      • Once done, the tool will generate structured data code in JSON-LD format.

    7. Add the Code to Your Site Using Google Tag Manager

      • Open your GTM account and create a new tag.

      • Select “Custom HTML” as the tag type.

      • Paste the generated JSON-LD code into the tag editor.

      • Set up appropriate triggers, such as firing the tag on specific pages or events.

      • Save and publish your GTM container.

    8. Test the Implementation

      • Use Google’s Rich Results Test or the Schema Markup Validator to ensure proper implementation and functionality.


    By following these steps, you can efficiently add schema markup to your website using Google Tag Manager while ensuring it aligns with SEO best practices.

  • Adding Facebook Pixel to Website using GTM12:12
  • Adding LinkedIn Insights Tag to Website using GTM11:47

    Connect LinkedIn insights to your website through Google Tag Manager to track audience demographics, behavior, and conversions from LinkedIn campaigns using tags, triggers, and variables.

  • Adding Pinterest Tag to Website using GTM8:04

    Install the Pinterest pixel via Google Tag Manager to track visitors from Pinterest on your website, configure conversions, and verify using the tag helper and test events.

  • Adding Quora pixel to website via GTM12:43

    Learn to add the quora pixel to your website via google tag manager, configure events and page-view triggers, and create remarketing audiences in quora ads for retargeting.

  • User Role Management in GA & GTM - The Account Hierarchy7:17

    Learn to manage users and permissions in Google Tag Manager and Google Analytics by configuring account and container access and assigning admin, edit, or view rights.

Requirements

  • No Prerequisites

Description

Welcome to the world of Advanced Digital Marketing and Web Performance Analytics. In this course, we will learn how to effectively measure the right KPIs, derive meaningful business insights and use user engagement and behaviour data to make the right digital marketing strategy.

Congratulations on taking the first step in exploring Google Tag Manager! This is a guided step-by-step curriculum on how to effectively use Googe Tag Manager to measure important data metrics from across your digital assets infrastructure - the website, social channels, marketplaces, media assets, and third-party tools and platforms associated with our digital marketing funnel.

Let's dig deeper into understanding our audience affinity, product/service demand, and digital marketing performance.

Websites use Google Analytics to track standard metrics, like the number of Users, Sessions, and Pageviews. What if you wish to know more beyond the standard metrics such as mailing list registrations or free account signups?

In that case, Google Tag Manager comes in handy that will help you track every movement your user is making on your website. GTM helps you with the features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. It is surprising that not many websites are using these features to boost their sales and engage with their users in a more meaningful manner. Understanding of GTM is a must have skill if you are a digital marketing manager or a channel expert (SEO, SMM, PPC).

Learn by doing it

In this course we will help you with an overview of what Google Tag Manager is and walk you through a step by step process to strategize, implement and measure traffic on your website. The best part is, you don't need to learn how to code to get started with GTM and we will help you implement it as you learn. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on GTM, and designed a crisp, action-oriented course for you.

Learning outcomes

Let's dive in to the learning outcomes we have for you. Towards the end of the course you will:

  • Discover all aspects of GTM for website optimisation

  • Know the difference between GA & GTM

  • Have a clear view of it's strategic importance

  • Be able to plan an implementation roadmap

  • Know how to set-up reasonable goals in GTM

  • Know how to add social media specific tags

  • Know how to setup external link tracking as Events

  • Be an expert in using "Templates" in GTM

  • Be able to use Data Layer to track user actions

  • Be able to measure your advertising ROI

Who this course is for:

  • Digital Marketers
  • Web Designers
  • Web Developers
  • Marketing Professionals
  • SEO Professionals
  • Social Media Marketers
  • Brand Managers
  • PPC Professionals
  • Digital Marketing Project Managers

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