Google Analytics 4 for Beginners - New Google Analytics GA4

Name: Google Analytics 4 for Beginners - New Google Analytics GA4
Rating: 4.4 (3334 reviews)

Start using the latest version of Google Analytics Reports called GA4 with confidence

Created byAnil Batra

Last updated 6/2024

English

English [Auto],French [Auto],

What you'll learn

Google Analytics 4
Google Analytics New Version

Course content

2 sections • 18 lectures • 1h 49m total length

Introduction1:23
What is Google Analytics 4 and how it works2:31
Learn how Google Analytics tracks website usage and marketing performance, unifying web, app, and offline data into one property to reveal the complete cross-device journey.
GA4 Data Model9:42
Explore the GA4 data model, centered on users and events, with user properties and event parameters that drive reporting, automatic and enhanced measurement events, and custom events.
Creating Google Analytics 4 Property10:24
Setting Up Tracking3:09
Set up GA4 tracking by accessing admin data streams, viewing tag instructions, and installing the code on every page. Use Google Tag Manager for greater control and easier deployment.

GA4 Interface Overview2:44
Navigate the GA4 interface by selecting accounts and properties, and explore the home, reports, explore, advertising, and admin sections to access and customize reports.
Overview of Home Page6:53
Explore the Google Analytics home page overview to view personalized metrics, trend lines, and real-time data across cards, reports, insights, and recommendations.
Realtime Report Overview3:17
Explore the real time report in Google Analytics 4, viewing the past 30 minutes with a location map, device donut chart, and metrics on sources, pages, events, and user properties.
Understanding Acquisition Reports14:20
Campaign Tracking4:38
Learn how to track marketing campaigns in Google Analytics 4 using utm parameters—source, medium, campaign, content, and term—and apply consistent naming, case sensitivity, and the campaign URL builder.
Campaign Builder3:00
Use the campaign URL builder to generate campaign URLs by entering website URL, campaign source, campaign medium, and campaign name; learn about URL encoding and spaces versus underscores.
Engagement Reports11:07
Active Users and Stickiness - DAU, WAU and MAU6:09
Analyze active users and stickiness in Google Analytics 4, using DAU, WAU, and MAU in engagement reports to diagnose trends and enhance user engagement.
Retention Reports5:57
Explore retention reports in GA4 to understand new and returning users, analyze cohorts by acquisition day, and identify engagement patterns driven by email marketing.
GA4 Explore Overview11:02
Explore analytics hub in GA4 to perform advanced analyses with dimensions, metrics, segments, and filters, and export insights as audiences.
Exploration Analysis11:38
Final Thoughts0:50
Benefit from ongoing updates on Google Analytics 4 as a new product, with regular lectures and early access to the latest information.
Bonus Lecture0:20
Join for my free live sessions on Google Analytics 4 and various other topics at https://academy.optizent.com/free-digital-marketing-analytics-resources

Requirements

Basic Understanding of Digital Marketing

Description

Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports.

Start using the latest version of Google Analytics with confidence.

You will learn

1. What is Google Analytics 4
Data collection model
How to upgrade from current Google Analytics, if you are using one
How to set up Google Analytics
Google Analytics reports
Conducting Analysis

If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.

I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.

Who this course is for:

Beginners who want to learn Google Analytics
People new to Google Analytics
Marketing Managers

Google Analytics 4 for Beginners - New Google Analytics GA4

What you'll learn

Explore related topics

Course content

Introduction5 lectures • 27min

Understanding Reports in Google Analytics 413 lectures • 1hr 22min

Requirements

Description

Who this course is for: