Google Analytics 4: Up & Running

Explore the basics of Google Analytics, compare GA3 and GA4, and learn to measure e-commerce performance, plus setup, validation, and tag manager via live demos.

Identify what a digital product is and how it is distributed electronically, from blogs and e-books to software as a service, and analyze traffic sources to drive value.

Discover how the Google marketing platform unifies 360 surveys, Optimize, Tag Manager, 360 video, and ads into a unified solution, with integration to AdSense, Ad Manager, BigQuery, Firebase, and Workspace.

Explore how Google Analytics 4 works through collection, processing, and reporting, from code installation and cookies to Google servers and dashboards.

Compare GA3 and GA4 to reveal similarities and differences, highlight the shift from sessions to event-based tracking, and emphasize Tag Manager use and new metrics like engaged sessions.

Compare data models of Google Analytics 4 and Universal Analytics, and guide setting up a web stream and Tag Manager for dual deployment so Google handles data collection.

Walk through the Google Analytics 4 console to compare GA4 with GA3, review real-time and snapshot reports, and explore lifecycle, library collections, and custom collections like funnels and explorations.

Explore admin panel changes from Universal Analytics to GA4, and learn how to create and customize properties, set up data streams for web, Android, and iOS to collect events.

Explore admin panel changes in game four, including the removal of the view layer, and learn about the setup assistant for installing and configuring everything in one session.

Discover how Google Tag Manager centralizes tag deployment with tags, triggers, and variables to measure site activity, integrate with Google Analytics, Google Ads, and pixels, and run A/B tests.

Demonstrate how tag manager works, set up a container, and create tags for a global site tag on WordPress. Follow the live demo to configure accounts, workspaces, and triggers.

GA4 shifts from a hit-based page view model to an event-driven lifecycle, enabling server-side measurement of user, session, and event data within a unified marketing platform and three segment types.

Review questions test your understanding of Google Analytics 4 data models, focusing on user sessions and events, plus benefits like cross-device management and ML AI enhanced insights.

Explore advanced topics in Google Analytics 4, including parallel setup, reports, acquisitions, behaviors, and conversions; connect to BigQuery and leverage Google Signals and Google Ads, plus certification options.

Run GA3 and GA4 in parallel to leverage existing data and reports while learning GA4, using the upgrade wizard to create a GA4 data stream without migrating GA3 data.

Show a visual walkthrough of dual deployment in Google Analytics, explain why Universal Analytics remains active, and outline setting up a web stream code with tagging and Tag Manager.

Learn how to run a dual or parallel setup for GA3 and GA4, deploying both simultaneously to compare data streams while GA4 remains not production ready.

Install the GA4 global tag on a WordPress site, configure with Tag Manager using the measurement ID, validate data collection in real time, and publish the setup.

Explore Google Analytics 4 reporting, comparing standard and custom reports, including real-time, life cycle analytics, and cross-device demographics to assess acquisition, engagement, monetization, and retention.

Explore Google Analytics 4 reports with live demos, see life cycle and collection concepts, and learn to create, customize, and publish collections for traffic, affiliate marketing, demographics, and tech insights.

Create a GA4 custom event in the console, name it clearly, and define conditions and parameters like discount codes and promotion IDs for purchase or view promotion, with non-personalized ads.

Explore advertising performance in Google Analytics 4 by examining cross-channel insights, audience behavior, and conversion paths across channels, with attribution models and touchpoints guiding funnel analysis.

Explore explorations in Google Analytics 4 to view insights through the template gallery, customize visualizations such as funnel and user explorations, and share or export findings to BigQuery.

Connect Google Ads to Google Analytics 4 to track pay-per-click campaigns and drive website traffic. Learn to set up a GA4 property and link up to 20 Google Ads accounts.

Link your Google Ads account to Google Analytics to gather data from ads and Ad Manager by enabling personalized advertising and auto tagging during the linking setup.

Activate Google Signals to enable cross-device data collection and ad personalization in Google Analytics 4, empowering better user insights, cross-device optimization, and targeted remarketing.

Test your knowledge of Google Analytics 4 and BigQuery as a data warehouse, through dual setups, real-time validation, and setup assistant checks on website data flows.

Celebrate completing the course and begin your journey with Google Analytics 4. Connect with the instructor on social media and tech commanders dot com for ongoing support.