
Learn how Google Analytics 4 works as a web analytics tool to understand visitor behavior, sources, and on-site actions, with cross-platform data and key event tracking.
Master GA4 basics by examining sessions, users, average session duration, and average engagement time per session, then evaluate engaged sessions, engagement rate, and conversions for commercial outcomes.
Explore how landing pages act as the welcome mat and how GA tracks traffic and engagement after landing. Compare like pages to optimize traffic and conversions.
Track macro and micro goal conversions with GA4 to link site actions to revenue, nurture prospects, and analyze events like form fills, video plays, and clicks.
Learn to build clear GA4 audience reports through a quick tour of the interface, modify timeframes, and create critical dashboards showing visitor profiles and device usage.
Evaluate the total users over up to 14 months in GA4, compare long-term and recent periods to reveal seasonality, growth, and plateaus, and present honest insights to decision makers.
Explore GA4 demographic data to map age groups, gender, and location, and build a visitor persona alongside engagement and conversion insights.
Evaluate how device usage shapes engagement and conversions, with three fourths of traffic on mobile and lower mobile conversion despite higher engagement, guiding mobile optimization and GA4 reporting.
Learn to analyze GA4 default channel groupings to evaluate acquisition, identify traffic sources, customize reports, and compare timeframes across organic, paid, social, and referral channels.
Learn how to identify visitor sources and analyze default channel groupings in GA4, customize reports, and diagnose landing page conversion issues for optimization.
Explore how landing pages in GA4 reveal traffic, engagement, and conversions, compare similar pages, and turn first-impression data into actionable optimization for e-commerce content.
Analyze page-level behavior in GA4 to see what users do on each page, revealing engagement, views, and drop-offs across stationary, drinkware, and apparel.
Learn how GA4 events capture on-page actions—from scroll depth to video plays—and how to track conversions via hardcoded events or Google tag manager, plus viewing event volumes and demographics.
Master conversion reporting in GA4 by creating events and conversions, configuring the conversion dashboard, and assigning dollar values from your CRM, with a look at e-commerce tracking.
Explore the GA4 conversions dashboard, isolate one conversion event, and review its 12-month trend across direct traffic, organic social, product landing page, home page, and CTAs.
Set up conversions and a monetary value in GA4, analyze revenue and top selling items, and optimize the ecommerce funnel by diagnosing drop-offs and journey steps.
Are you tired of sifting through endless theoretical jargon when all you want is real-world application of GA4? Look no further! My comprehensive pre-recorded course is designed exclusively for individuals like you who crave hands-on, actionable knowledge.
Why Choose This Google Analytics 4 Course?
Practical Application, Not Just Theory: Say goodbye to confusion and hello to clarity! This course is laser-focused on providing you with the practical skills needed to conquer Google Analytics 4. No more drowning in vague concepts – you’ll dive straight into creating impactful reports.
Learn by Doing: I believe in learning by doing. Throughout the course, you’ll be immersed in a dynamic learning experience where you’ll follow step-by-step instructions to create essential reports. You’ll witness the transformation of raw data into valuable insights right before your eyes.
Unlock Key Reports: Uncover the exact reports you need to track performance and make informed decisions. No more trial and error! We’ll guide you through the process of creating reports tailored to your business goals, giving you the tools to take control of your data.
Commercial Driven: No vanity metrics here! All reports and insights are driven through the lens of creating commercial value for your brand. You’ll learn how to evaluate performance in ways that will impact your bottom line.