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Google Analytics 4 Overview in One Hour
Rating: 4.4 out of 5(311 ratings)
6,258 students

Google Analytics 4 Overview in One Hour

Get a quick start with GA4 and learn the difference between GA4 and UA along the course
Created byRudranil Chakrabortty
Last updated 4/2022
English
English [Auto],

What you'll learn

  • Get a quick snapshot of Google Analytics 4
  • Learn GA4 report structure and content in the reports
  • Find out the differences between GA4 and Universal Analytics
  • In 10-mins learn to create custom reports in Google Analytics 4
  • Get to know the Admin Settings and GA4 installation

Course content

1 section • 13 lectures • 1h 7m total length

  • Google Analytics 4 Overview5:22

    Get an in-depth overview of Google Analytics 4, its report structure, events, and the shift from Universal Analytics, using a demo account to explore real-time data and attribution models.

  • Overview of the Reports6:14

    Explore the Google Analytics 4 reports, starting with the report snapshot, cards, and channels, while noting customization, the explored section, and the acquisition section.

  • Users and Traffic Sources9:23

    Explore Google Analytics 4's acquisition view to analyze traffic sources, channels, and new users, learn how to read organic vs paid sources, and understand engagement metrics and monetization reports.

  • Events in Google Analytics 410:29

    Understand how events in Google Analytics 4 capture user actions by sending event names and parameters, replacing the older data format, and explore conversions, page views, and event reports.

  • Monetization Reports4:38

    Explore how monetization reports capture e-commerce data from the user flow, display revenue by item, and empower marketing with aggregated insights, while noting data layer implementation is required.

  • Retention Report1:38

    Learn how the retention report, cohort analysis-like, shows how often users return on day 1, day 2, and beyond, while tracking engagement to help marketers optimize spend.

  • Demographics and Tech Report3:08

    Explore demographics and tech reports in Google Analytics 4, learning who your users are by country, age, and city, and which devices and browsers drive engagement for informed marketing decisions.

  • Custom Reports in GA45:58

    Explore GA4 custom reports, including free-form tabular reports, user flow funnels, segmentation, and cohort exploration to analyze e-commerce funnels from item lists to add-to-cart and audience segments.

  • Attribution Modeling in GA44:08

    Explore GA4 attribution modeling to assign credit across channels, compare last-click and first-click models, and examine conversion paths from Google Ads, organic search, and email.

  • Configuration in GA45:56

    Configure GA4 by managing events, marking conversions, and renaming events for readability. Create or modify events via code or tag manager, build audiences, and define custom definitions and metrics.

  • Admin Settings and Installing GA4 on the Website4:58

    Explain admin settings and data streams in GA4, and demonstrate installing the GA4 tag on a WordPress site using the measurement ID; cover enhanced measurement and cross-domain tracking.

  • Real Time Report And Segment-Based Comparisons2:02

    Master real-time reporting in Google Analytics 4 by exploring the last 30 minutes of traffic, geography, and city-level insights, and learn to create segment-based comparisons like Adelaide.

  • Summary And Way Forward3:23

    Explore Google Analytics 4 basics, including account structure, standard and custom reports, admin settings, data streams, and website integration, plus paths to advanced Tag Manager and data layer implementation.

Requirements

  • None

Description

This course is perfect for you to get started with Google Analytics 4 because, in just 1 hour, you will get a very well-structured overview of Google Analytics 4. With Universal Analytics ready to be phased out by next year, it is of vital importance for you to get started with GA4 today.

If you find this course useful, you are welcome to check out more courses in Google Analytics 4, also the courses I have on Udemy on my instructor page.


Reviews from my Google Analytics courses on Udemy:
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An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, and the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
--Oren

Really an amazing course... super-detailed!! This is the place to start ... he takes from absolutely 0 to 100.

--Toshiba


This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

--Mujaheed Abdul Wahab

Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.

-- JJ Kennedy

He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
-- Arun

Who this course is for:

  • Beginners of Google Analytics
  • Beginners of Google Analytics 4
  • Participants looking for a quick overview

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