Google Analytics 4 (GA4) Setup with Google Tag Manager

Name: Google Analytics 4 (GA4) Setup with Google Tag Manager
Rating: 4.4 (106 reviews)

Everything you need to know to tracking your site in Google Analytics 4 (GA4) with Google Tag Manager

Created byAnil Batra

Last updated 3/2024

English

English [Auto],

What you'll learn

How to setup Google Analytics 4 with Google Tag Manager
Event Tracking in Google Analytics 4
Passing Parameters to Google Analytics using Google Tag Manager

Course content

5 sections • 14 lectures • 1h 43m total length

Introduction1:18
Learn how to implement Google Analytics 4 with Google Tag Manager, building on basics of analytics and Tag Manager, while navigating new features and ongoing updates.
Google Analytics 4 Data Model9:42
Explore the GA4 data model by examining two core components: users and events, with user properties and event parameters enabling detailed analysis and reporting.

Creating GA4 property11:13
Create a Google Analytics 4 property, set up a web data stream with enhanced measurements, and implement the tag via Google Tag Manager to start collecting data.
Upgrading to Google Analytics 414:56
Upgrade to Google Analytics 4 by creating a new GA4 property or linking an existing one, preserving Universal Analytics data, and enable enhanced measurement with events via GTM or on-page tagging.
Creating Google Tag Manager Account3:39
Create a Google Tag Manager account and web container for your site, then implement two code snippets: one in the head and one after the body tag on all pages.

Implementing Google Analytics 4 with Google Tag Manager5:44
Set up Google Analytics 4 configuration tag in Google Tag Manager, enter GA4 measurement ID, and enable events such as page views, scrolls, outbound clicks, file downloads, and video engagement.
Google Tag Manager Preview/Debug Mode7:23
Preview Google Tag Manager's tags before going live using preview mode and tag assistant, then inspect fired tags, debug signals, and data layer values to verify configurations.
Google Analytics 4 Debug View9:38
Explore the GA4 debug view to monitor browser events, including page views, scrolls, and user engagement, using tag manager preview mode or the Google Analytics Debugger extension.

Basic Event Tracking in Google Analytics 411:29
Set up a lead gen event tag and thank you page trigger in GA4 via Google Tag Manager, then verify with preview and real-time reports.
Adding Event Parameters to Events in GA49:11
Learn to add event parameters to GA4 events with Google Tag Manager, including up to 25 custom parameters such as value and currency, and how to test and publish.
Setting user properties via Google Tag Manager13:28
Learn to set and pass user properties to Google Analytics 4 via Google Tag Manager, reading values from cookies or data layers and testing with GTM preview before publishing.
Custom Definitions - Creating Custom Dimensions and Custom Metrics5:06
Create custom definitions in GA4 by turning event parameters and user properties into custom dimensions and metrics, and learn how to name, scope, and use them in reports.

Requirements

Basic understanding of Google Analytics 4
Basic Understanding of Google Tag Manager Fundamentals

Description

If you have a basic familiarity with Google Analytics 4, also known as GA4, the latest free version of Google Analytics as well as Google Tag Manager, and want to learn how to set up GA4 tracking then this course is for you.

Note: If you don't have a basic understanding of Google Analytics 4 or Google Tag Manager (GTM) then this course is not for you. Take those courses before taking this course.

You will learn

Setup Google Analytics 4 account
Setup web site page view tracking in Google Analytics
Understand the debug view in GA4
Learn various ways to debug/preview your tags
GA4 event tracking using Google Tag Manager
Passing Parameters to Google Analytics 4
Learn about recommended events

This course will give you the foundation you need to set up GA4 correctly. It won't cover all the scenarios but provide enough information to move forward with confidence.

I have worked with Google Analytics since its first version and have taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.

This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.

Who this course is for:

Web Analysts
Digital Analysts
Google Analytics Freelancers/Consultants
Google Tag Manager Freelancers/Consultants

Google Analytics 4 (GA4) Setup with Google Tag Manager

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 11min

Account and Property Setup: Google Analytics 43 lectures • 30min

Implementing Google Analytics 4 Tags with Google Tag Manager3 lectures • 23min

Event Tracking and User Properties in Google Analytics 4 with Google Tag Manager4 lectures • 39min

What's Next2 lectures • 1min

Requirements

Description

Who this course is for: