Google Analytics 4 Fundamentals

Name: Google Analytics 4 Fundamentals
Rating: 4.5 (29 reviews)

Master GA4 Setup, Tracking, and Reporting to Understand Your Website and App Performance

Created byRitu Singh

Last updated 8/2025

English

English [Auto],

What you'll learn

Set up a Google Analytics 4 (GA4) property from scratch for websites and apps.
Navigate the GA4 interface and understand key sections like Home, Reports, Explore, and Admin.
Install GA4 tracking code using Google Tag Manager or gtag.js.
Configure data streams for collecting data from websites and mobile apps.

Course content

6 sections • 23 lectures • 6h 34m total length

Introduction5:58
Discover the fundamentals of Google Analytics 4, the move from sessions to an event-based model, and how privacy controls, cross-device tracking, and machine learning power drive smarter business decisions.

What is Google Analytics 4?20:54
Google Analytics 4 unifies website and app measurement with an event-based model, cross-device data streams, and privacy-centric enhancements. It delivers predictive insights, advanced analysis, and BigQuery integration for future-proof analytics.
GA4 vs Universal Analytics: Key Differences18:05
Explore the key differences between GA4 and Universal Analytics, including the event-based model, single data streams, privacy-first design, and data-driven attribution, with BigQuery integration.
Creating and Setting Up a GA4 Property19:25
Set up a GA4 property and data streams, migrate from Universal Analytics, and configure privacy-centered, event-based tracking with enhanced measurement and conversions for websites and apps.
Understanding the GA4 Interface and Navigation19:42
Navigate the GA4 interface to access reports, dashboards, and explore tools, manage properties and accounts, and personalize analytics with search, admin settings, and customizable widgets.
User Roles and Admin Settings in GA422:43
Master GA4 user roles including administrator, editor, marketer, analyst, and viewer, and admin settings, including account and property level access, data restrictions, and groups for governance.

Setting Up Web and App Data Streams19:21
Set up web and app data streams in GA4 to enable unified, real-time measurement and actionable insights across websites and mobile apps.
Installing GA4 with Google Tag Manager18:56
learn to install ga4 with google tag manager, set up data streams and enhanced measurement, deploy ga4 tags via gtm, validate via preview, and manage events for cross-platform analytics.
Enabling Enhanced Measurement Features19:53
Discover GA4 enhanced measurement, a no-code implementation suite that automatically tracks page views, scrolls, outbound clicks, site searches, video engagement, downloads, and form interactions for deeper insights.

Introduction to Events in GA416:21
Explore GA4's event-based model across websites and apps, including the four event types, implementation steps, and key events for insights.
Automatic vs Recommended vs Custom Events16:07
Learn to balance automatic, recommended, and custom GA4 events to capture core user interactions and drive data-driven decisions. Explore event types, naming, and implementation options like GTM, gtag, or Firebase.
Creating and Modifying Events in GA418:11
Create and modify GA4 events to tailor analytics and conversions, using automatic, recommended, and custom events, with careful planning, testing, and key events for conversion tracking.
Setting Up Conversion Events17:53
Set up conversion events across GA4, Google Ads, and Facebook, track key and custom conversions, and optimize user journeys to drive measurable ROI.
Event Parameters and Their Uses14:22
Unlock deeper analytics in GA4 by using event parameters—automatic, recommended, and custom—to transform user interactions into actionable business intelligence with insights on dimensions, metrics, and optimization.

Understanding the Reports Snapshot11:39
Explore how Google Analytics 4's reports snapshot delivers quick, data-driven insights with a customizable overview of traffic, engagement, conversions, and revenue, plus templates and real-time monitoring.
Traffic Acquisition Report Basics12:48
Master GA4 traffic acquisition basics, including session attribution, channel classification, and key metrics like sessions, engaged sessions, and conversions to optimize campaigns and growth.
Engagement Overview and Metrics18:31
Leverage engagement as a core growth engine by measuring, analyzing, and optimizing across acquisition, activation, sustain, and re-engagement touchpoints to drive meaningful business outcomes and reduce churn.
User Demographics and Technology Reports17:36
Analyze global and US digital adoption, mobile trends, and social media usage to understand user demographics and technology behaviors shaping analytics in 2025.

Creating Custom Reports and Explorations16:06
Create custom reports and explorations in Google Analytics 4 to tailor metrics and dimensions to your business questions. Build dynamic visualizations and actionable insights with freeform and path explorations.
Setting Up Segments and Comparisons18:26
Master segmentation and comparisons in Google Analytics 4 to turn raw data into strategic, data-driven insights that guide targeted engagement and better business decisions.
Using Filters to Refine Report Data17:09
Refine report data with filters to unlock precision and actionable insights in Google Analytics 4, focusing on fields, operators, and values to reveal only relevant information.
Integrating GA4 with Google Ads16:53
Integrate GA4 with Google Ads to unify data, enhance targeting and bidding, and optimize ROI through shared conversion data and cross-platform reporting.
Common Mistakes to Avoid in GA4 Setup17:39
Avoid common GA4 setup mistakes to ensure accurate data from day one. Explore migration challenges, the universal analytics sunset, and key pitfalls like currency parameter, legacy events, and improper tagging.

Requirements

Basic computer skills – ability to browse the web and use online tools.
A Google account – required to access Google Analytics and related tools.
Access to a website (your own or one you can practice on) – recommended but not mandatory.
No prior experience with Google Analytics is required – this course starts from the fundamentals.

Description

In this hands-on course, Google Analytics 4 Fundamentals, you’ll learn how to effectively set up, use, and interpret data in Google Analytics 4 (GA4) — Google’s latest and most advanced analytics platform.

Whether you're a beginner or transitioning from Universal Analytics, this course will help you gain the skills you need to confidently navigate GA4. You’ll start by creating your GA4 property and installing the tracking code using tools like Google Tag Manager or gtag.js. Then, you’ll dive into data streams, enhanced measurement, and understanding how event-based tracking works in GA4.

Next, you’ll explore GA4’s core reports — including traffic acquisition, engagement, demographics, and user retention. You’ll learn how to analyze where your users come from, what actions they take, and which pages or campaigns are performing best. You’ll also discover how to set up custom events and conversions tailored to your business goals.

Through step-by-step lessons, you'll gain practical experience with GA4’s Explorations, custom reports, filters, and segments — helping you turn raw data into actionable insights. You’ll also learn to avoid common mistakes and set up a clean, reliable analytics foundation from the start.

This course is perfect for marketers, website owners, small business owners, students, and aspiring data analysts. No prior experience with Google Analytics is required!

By the end, you’ll be able to confidently use GA4 to make smarter, data-driven decisions that improve your website’s performance and support your marketing goals.

Who this course is for:

Beginners who want to learn Google Analytics 4 from scratch.
Website owners and bloggers looking to track visitor behavior and improve site performance.
Digital marketers and content creators who want data-driven insights to guide their strategies.
Small business owners who need to understand what’s working (and what’s not) on their website.
Students and job seekers pursuing careers in digital marketing, analytics, or web development.

Google Analytics 4 Fundamentals

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Course content