Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Google Analytics 4 Fast Track Course
Rating: 4.4 out of 5(12 ratings)
37 students

Google Analytics 4 Fast Track Course

Everything you need to know to get started with Google Analytics 4
Created bySotirios Seridis
Last updated 4/2023
English

What you'll learn

  • Digital Marketers
  • Startup Founders
  • PPC Executives
  • PPC Managers
  • Digital Marketing Managers
  • Brand Managers
  • Marketing Directors
  • Marketing Executives
  • Account Managers
  • Content Marketers
  • SEO Managers
  • Brand Managers
  • Content Writers

Course content

2 sections • 11 lectures • 4h 4m total length

  • Google Analytics 4 Setup30:16

    Google Analytics 4 Set up:

    • What you need to get started

    • Understand the Structure of Google Analytics 4

    • Option number 1: Centralise your Data

    • Option number 2: Granular Account Structure

    • How to setup GA4

    • How to Install Google Tag Manager

    • How to Install Google Tag Manager on a WordPress Website

    • How to Install Google Tag Manager on a WIX Website

    • Setup GA4 via Google Tag Manager

    • How to Install GA4 via Google Tag Manager

  • Google Analytics 4 Configuration18:10

    Google Analytics 4 Configuration:


    • Summary of GA4 Configuration Actions

    • Add Users and Team Members

    • Exclude Internal Traffic

    • Acknowledge Legal Agreements

    • Optional Configuration

  • Google Analytics 4 Events & Conversion Tracking47:03

    Google Analytics 4 Events & Conversion Tracking

    • How to create Events and Conversions

    • What do we need to set up Events in GA4

    • How to Track Button Clicks in Google Analytics 4

    • How to Track WhatsApp Clicks in Google Analytics 4

    • How to Track Outbound Clicks in Google Analytics 4

    • How to Track Email Link Clicks in Google Analytics 4

    • How to Track Custom Events in Google Analytics 4

    • How to Label Events as Conversions

  • Google Analytics 4 Interface18:05

    Google Analytics 4 Interface:

    • Google Analytics 4 Top-Level Navigation

    • Google Analytics 4 Reports that Matter

    • Google Analytics 4 Features

  • Google Analytics 4 Metrics9:43

    Google Analytics 4 Metrics:

    • Google Analytics 4 Quantitative Metrics

    • Different companies care about different metrics

    • Google Analytics 4 Qualitative Metrics

  • Google Analytics 4 UTM Tags21:10

    Google Analytics 4 UTM Tags:

    • How Google Analytics 4 compiles the Traffic Acquisition Report

    • How to create UTM Tags

    • What to remember about UTM Tags

Requirements

  • No prerequisites

Description

Get started with Google Analytics 4 quickly and easily

Learn everything you need to get started with GA4, including developing reports, analyzing data, and making marketing decisions that move the needle!


The Google Analytics 4 Fast Track course will take you from zero to hero with GA4! You don't need to have any prior knowledge of Google Analytics to get started - simply follow the course's steps to set up and start using your Google Analytics 4 account.


The course comes with video tutorials and downloadable notes to help you to move fast and implement everything quickly and easily! You will learn how to set up and configure GA4 from scratch, how to configure the tool, and how to develop meaningful and informative website reports that you can use in your day-to-day digital marketing role!


Google Analytics 4 Fast Track Course Agenda:


Everything you need to get started:

1. Google Analytics 4 Setup
2. Google Analytics 4 Configuration
3. Google Analytics 4 Events & Conversion Tracking
4. Google Analytics 4 Interface
5. Google Analytics 4 Metrics
6. Google Analytics 4 UTM Tags


Website Reporting & Marketing Analysis:

1. Looker Studio Reporting
2. Marketing Channel Analysis
3. Attribution Analysis
4. Page (Content) Performance Analysis
5. Location (Geo-Targeting) Analysis

Who this course is for:

  • Everything you need to get started with Google Analytics 4

Report abuse