Learn Google Analytics 4 with this Step-by-Step Guide

A developer installs Google Analytics 4 and grants access via property access management; you log in with your Gmail to view data as a viewer and upgrade to admin.

Create a new google analytics 4 property by naming it, setting time zone and currencies, choosing category and objective, and creating a stream for the developer to install.

navigate and restore the life cycle reports in google analytics 4 by using the library, creating a new collection, and publishing to match the course view.

Learn how to request and install extra events in Google Analytics 4, track form submissions, phone calls, and link clicks, and turn them into conversions with data-privacy indicators.

Enable data streams in Google Analytics 4, verify traffic with stream and measurement IDs, and enable default and extra events like site search and external links.

Verify Google Analytics 4 installation via data streams and measurement IDs, then enable default and extra tracking (form interactions, video, site search, external clicks) without a programmer.

Verify that Google Analytics 4 measures accurately by manually checking event data, such as completed forms, for discrepancies. Notify the programmer and perform essential checks before starting data collection.

Learn how to install Google Analytics 4 from scratch and why it's more complex than Universal Analytics, including through Google Tag Manager, and which GA4 events are ready to use.

Explore how Google Analytics 4 differs from Universal Analytics, highlighting different appearances, navigation, and the shift from goals to events and conversions.

Learn how Universal Analytics is being phased out as Google Analytics 4 takes its place, with old data still counting for now but eventually stopping, making the new system essential.

Ensure you are using the new GA4 property to avoid the notification, verify the new property is installed and working, and note that Google sends notifications for significant changes.

Learn how Google can automatically upgrade to GA4, leaving Universal Analytics alongside GA4 in the admin, and when a developer is needed for extra event tracking.

Install and configure Google Analytics 4 as the developer’s responsibility, via Google Tag Manager. Ask the developer to install the analytics and the events you want measured on your site.

Learn how Google Analytics measures two data types: live real-time data and aggregated, second-time data, and how these cumulative metrics enable deeper analysis and insights.

Explore the home dashboard in Google Analytics 4, showing last 90 days or 28 days of users, events, conversions, and first-time visitors, plus real-time activity and traffic details.

Navigate the report snapshot in Google Analytics 4 to track total and new users, engagement time, revenue, and channel insights, and understand how CPC and organic search drive conversions.

Explore GA4's traffic channels, from affiliates and direct to organic search and paid ads, and learn how to interpret source classification and campaign impact.

Learn to monitor real-time analytics in GA4, tracking active users, devices, channels, and page views in the last 30 minutes, with snapshots that reveal patterns.

Analyze acquisition origin in GA4 by comparing last 30 days with previous period using match day of week, reviewing users, new users, and channels like organic search and organic social.

Export the analytics table to a csv, open it in Excel, and calculate conversion rate as conversions divided by visits times 100 to compare channel performance and identify underperforming campaigns.

Download the demo report to practice analyzing channels and conversions rate in Google Analytics 4 as part of this step-by-step guide.

Add age, gender, and time dimensions in Google Analytics 4 to reveal which channels and age groups drive engagement and conversions. Download tables and filter by hour to refine targeting.

Download the demo report to practice with channels and age metrics in Google Analytics, and ask questions in the course section.

Learn how traffic acquisition drives user acquisition, tracks visits, sales, and average basket value, and uses filters to focus on revenue-contributing conversions and checkout events across channels.

Download the demo report to practice with GA4 data on metrics like average cart and sessions, and ask questions about your Google Analytics account in the course section.

Connect Google Ads with Google Analytics to measure campaign visits and revenue. Analyze return on ad spend for each campaign to identify underperforming ones for optimization.

Master engagement metrics in Google Analytics 4 by analyzing live activity, events, conversions, and popular pages, and use calculations like engagement rate and cost per purchase to optimize user experience.

Explore monetization in Google Analytics 4, analyzing revenue, purchases, first versus repeat buyers, product performance, and the checkout funnel to optimize offers and shipping decisions.

Download the demo report for practice (monetization) and ask questions about your Google Analytics account in the course section.

Analyze user attributes such as country, city, gender, and interests to measure conversions and revenue by segment, and explore operating systems, devices, and screen resolution to diagnose usability issues.

Download the demo report for practice and ask questions about your Google Analytics account in the course section.

Learn to analyze conversions across channels in GA4, compare attribution models from last click to data-driven, inspect conversion paths, and assess revenue and average order value across campaigns.

Download the demo report for practice on conversions and average cart in your Google Analytics account.