Google Analytics 4 for Beginners : Easy, Concise Course |SEO

Learn to set up a local website on your computer using the open source Ben-Ami, a free option for practicing website design and plugins, including Google Analytics.

Install a local WordPress site by following a guided setup: choose language, disable antivirus, enable WordPress and phpMyAdmin, configure login details, and access your installed WordPress site.

Learn how to access a locally installed WordPress site via localhost, log in to the WordPress dashboard, and deploy your local edits to a live domain.

Learn to deploy your WordPress site to a hosting provider using the free WP Vivid plugin, backing up database and files, downloading a zip, and restoring online.

Connect your WordPress site to Google Analytics using Google Tag Manager as a middleman, with the WordPress plugin and your GTM ID to verify in preview mode.

Connect your website to GA4 by linking Google Tag Manager to Google Analytics. Create a Google Analytics account, set up data stream with a measurement ID, and verify with preview.

Verify that your website data flows into Google Analytics 4 using Tag Manager, with the debug view and events confirming a live connection.

Publish your Google Tag Manager changes by submitting a version with a clear name and description, ensuring the publish to environment is live before the changes go live.

Open the CFO demo account and the Google Analytics 4 demo property (Google Merchandise Store) in a new tab, signed into your Google account, to practice as a beginner.

Explore the GA 4 interface by navigating accounts and properties, using favorites and the reasons tab, and using the search bar to access reports and help articles.

Open the home tab in Google Analytics 4 to access a collection of reports that gives a quick overview of your site or app performance, with data sampled by default.

Explore the reports tab in Google Analytics to compare data, adjust date ranges, and apply city-based comparisons to analyze user trends across the last 90 days.

Explore the real time report in Google Analytics 4 to see who visits now. Track devices, pages, and events; analyze source, medium, and campaign data for engagement and conversions.

Explore the analytics life cycle, from acquisition to retention, and learn how acquisition overview, real-time reports, and channel data reveal user behavior and traffic acquisition.

Explain the difference between user acquisition and traffic acquisition in Google Analytics 4, showing how acquisition reports track users and traffic reports cover sessions from new and returning users.

Explore the user acquisition report to compare channels like direct, organic search, display ads, and paid shopping, and learn how engagement, events, conversions, and revenue vary by source.

Analyze traffic acquisition reports to see session data by channel, including direct and organic search, and learn to filter by date ranges for efficient insights.

Explore the engagement overview in Google Analytics 4, reviewing metrics such as engagement time, engaged sessions per user, top visited pages, and user stickiness.

Explore the events report to track key user actions, including event counts and users. See revenue for events like purchase and use device aware breakdowns across devices.

Explore the convergence report in Google Analytics 4 to see which events lead to conversions and learn how to mark events as conversions in the configure tab.

Explore the pages and screens report in Google Analytics 4 to analyze page views, views per user, engagement time, revenue, and conversions by page title and screen class.

Explore monetization reports in Google Analytics 4 to analyze ecommerce purchases, product views, add-to-cart activity, view and purchase rates, and item revenue to optimize product performance.

Explore the in-app purchases report for an e-commerce app, analyzing quantity by product id over time, product revenue by id, and a year-dimension table of quantity, revenue, and average revenue.

Explore publisher ads report in Google Analytics 4 and learn how linking your Google ads account reveals impressions, ad unit exposure, clicks, and revenue with ad unit as the dimension.

Explore the Google Analytics 4 retention report to understand new versus returning users, retention and engagement by cohort, and lifetime value to optimize website or app performance.

Delve into Google Analytics 4 demographics and user reports to analyze user location, country breakdown, and revenue by country, including United States and new users.

Explore the tech details report to see which browsers and operating systems your users prefer, with daily browser breakdowns and the option to switch dimensions like operating system version.

Explore data in GA4 using the explorations tab, free form templates, and variables, dimensions, and metrics to build customized reports and visualizations like donut charts, line charts, and heat maps.

Analyze your sales funnel with GA4's funnel exploration to identify drop-offs at each step, adjust steps, and visualize conversions across device categories for better optimization.

Learn to use path exploration to map user journeys from starting to ending points, analyze add-to-cart to purchase sequences, and uncover actions leading to conversions on an e-commerce site.

Conclude your Google Analytics focus and reflect on what you learned, then apply the insights from this course and wish you continued success.