Hands-on GA4 and Looker Studio for New Website Owners

Create a new Google Analytics 4 account, set up a web property and data stream, and install the GA4 tag on your WordPress site via a header/footer code manager.

Explore the Google Analytics 4 home dashboard, learn to navigate real time data and reports, and use Looker Studio to build dashboards with key metrics and events.

Explore how Google Looker Studio turns GA4 data into clear, interactive dashboards and reports, connecting to Google Analytics, Sheets, CSV, BigQuery, Appsheet, and SQL databases.

Learn to build a time series chart in Looker Studio using GA4 data, selecting date-based dimensions and metrics like total users or views, and configuring date ranges and styles.

Learn to add date range and filtering controls in Looker Studio, set default ranges, and tune filters such as country to make dashboards interactive and responsive across charts.

Learn to apply a report filter for country Japan, set sorting by total users, and use cross-filtering to update charts across the Looker Studio report.

Create custom fields in Looker Studio to derive insights beyond standard metrics. Extract URL parameters with calculated fields, such as test keywords from page location, and display them in tables.

Design and format your dashboard to reflect branding guidelines, add confidentiality tags, apply themes and page settings, and tailor charts like a map and device-category views with a confidential notice.

Master how to share and collaborate in Looker Studio by inviting editors or viewers via email, and managing access with restricted, unlisted, or public links.

Analyze your Looker Studio dashboards to uncover mobile-first traffic in Japan, drill into device brands and browsers, compare current versus previous periods, and use insights to optimize for key markets.

Review the journey with Google Looker Studio from data sources to dashboards and learn to start with a guiding question to design and share insights with your team.