Google Analytics: A Beginner's Guide
What you'll learn
- Understand the Google Analytic Dashboard
- Understand and apply key terminology
- Find popular pages and how they contribute to revenue (or success)
- Troubleshoot poorly performing content or pages
- Track a monetary value for actions, goals and outcomes
- Learn skills necessary for reading Google Analytics reports
- Create goals that provide measurable outcomes for your marketing efforts
Requirements
- You'll need a website with Google Analytics installed and tracking data
- You'll need administrative access to the Google Analytics account
Description
I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand."
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:
- Customize Google Analytics to work specifically for your business.
- Dominate the terminology
- Evaluate reports based on your questions
- Segment, contrast and compare
- Find easy "wins" to improve your website
- Track revenue
- Assess the value of your content
I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
Who this course is for:
- Small/Medium Business owners strapped for time
- Website mangers/marketers who need to measure results
- Bloggers who want to build their business
- This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights.
- If you are at the step of creating customer reports, this may be too simple for you.
- Anyone who has a website, but has no idea how to navigate Google Analytics
Instructor
- 4.4 Instructor Rating
- 294 Reviews
- 1,911 Students
- 2 Courses
Matt Bailey teaches Digital Marketing to the world's biggest brands and at the most recognized universities.
He’s taught:
· Google employees how to use Google Analytics,
· Experian how to present data, and
· Custom-developed digital marketing workshops and training curriculum for Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.
Matt's training curriculum is also used at Duke University, Rutgers University, Purdue University, and hundreds more.
According to Microsoft, "Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."
History:
From developing real-estate websites in 1996 to starting his own digital marketing agency in 2006, creating more than $1 billion in revenue for clients. Matt has been at the forefront of entrepreneurship and digital marketing.
In 2015, he pivoted from his agency business to focus full-time on training and has trained over 1 million marketers.
In 2020, he earned his Master of Education in Instructional Design and Technology, which he employs in teaching his on-demand coached courses on digital marketing at SiteLogic.
Current Work:
Matt is the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. He is also a digital marketing instructor for the American Marketing Association, ANA (Association of National Advertisers), an instructor for LinkedIn Learning, and standards contributor for the OMCP (Online Marketing Certified Professional), the international standards certification and licensing program for digital marketing education.
He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (2016), and Digital Marketing Fundamentals (2023).
His bi-weekly podcast: Endless Coffee Cup, is available on nearly all podcast platforms and the website, SiteLogic
When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband, a dad and whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.