Google Analytics: A Beginner's Guide
What you'll learn
- Understand the Google Analytic Dashboard
- Understand and apply key terminology
- Find popular pages and how they contribute to revenue (or success)
- Troubleshoot poorly performing content or pages
- Track a monetary value for actions, goals and outcomes
- Learn skills necessary for reading Google Analytics reports
- Create goals that provide measurable outcomes for your marketing efforts
Requirements
- You'll need a website with Google Analytics installed and tracking data
- You'll need administrative access to the Google Analytics account
Description
I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand."
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:
- Customize Google Analytics to work specifically for your business.
- Dominate the terminology
- Evaluate reports based on your questions
- Segment, contrast and compare
- Find easy "wins" to improve your website
- Track revenue
- Assess the value of your content
I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
Who this course is for:
- Small/Medium Business owners strapped for time
- Website mangers/marketers who need to measure results
- Bloggers who want to build their business
- This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights.
- If you are at the step of creating customer reports, this may be too simple for you.
- Anyone who has a website, but has no idea how to navigate Google Analytics
Instructor
- 4.2 Instructor Rating
- 256 Reviews
- 1,743 Students
- 1 Course
Matt Bailey resides in the heart of Hall of Fame City (also known as Canton, Ohio). Aiming to carry on his city’s legacy, he is a Best-Selling Author, Marketing Expert, Trainer, and Speaker. Matt Bailey has taught:
• Google employees how to use Google Analytics,
• Experian how to present data,
• Proctor & Gamble and Johnson & Johnson SEO & online marketing,
• Microsoft's International Teams paid search and programmatic marketing.
Matt’s aim to fame doesn’t stop there… he has worked with a vast and widely-known clientele, including Microsoft, ESPN, IBM, Gerber Life, American Medical Association, Disney, American Greetings, Toys R’ Us, and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies.
According to The Direct Marketing Association: “No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt.”
He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (September, 2016). He hosts a weekly podcast: Endless Coffee Cup, available on his website (www.sitelogic.com) or iTunes.
When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband, a dad and whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.