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AI in Digital Marketing and E-commerce
Rating: 4.6 out of 5(10 ratings)
99 students

AI in Digital Marketing and E-commerce

Included in Learn AI with Google
AI use cases in the field of digital marketing.
Created byGoogle
Last updated 2/2026
English
English

What you'll learn

  • Apply a prompting framework to help streamline common marketing tasks using AI.
  • Utilize generative AI tools like Gemini to conduct rapid market research.
  • Implement AI-driven strategies for campaign optimization.
  • Execute data-driven decision-making by leveraging AI to evaluate the advantages and disadvantages of different marketing proposals.

Course content

1 section • 12 lectures • 36m total length

  • Introduction to AI in Digital Marketing and E-commerce2:01
  • Justine: Driving impact with AI in the workplace2:18

    Justine, a marketing manager at Grow with Google, shows how AI boosts productivity by refining writing, generating starting points, and analyzing surveys for themes, with human oversight and safe experimentation.

  • Use generative AI to work smarter and faster1:30
  • Boost your digital marketing skills with AI6:02

    Discover how AI helps marketers work smarter and faster by conducting market research, generating email campaigns, and writing copy, using the T-C-R-E-I prompt framework for responsible, human-in-the-loop results.

  • Use AI to help you understand your audience4:17

    Leverage gen AI tools like Gemini to quickly define and understand your target audience, revealing segments, preferences, and unmet needs while complementing traditional research.

  • Kickstart your marketing strategy ideas with AI2:51

    Use AI to kickstart your marketing strategy for a book recommendation app, generating ideas, refining messaging, and testing prompts to engage adults ages 21 to 60 across channels.

  • Use AI to compare two campaign proposals3:11

    Use AI to compare earth first fashion and style with a conscience campaigns for a sustainable clothing brand, evaluating advantages and disadvantages with an unbiased assessment and noting additional considerations.

  • Improve your email marketing with AI5:36

    Learn to boost email marketing with ai by crafting effective prompts, generating reusable newsletter templates, and iterating on outputs to tailor content, visuals, and campaigns.

  • Brainstorm website copy ideas with AI4:03

    Use gen AI to brainstorm and refine website copy for marketing and campaigns. Employ A/B testing to compare variants and optimize conversions for an e-commerce shoe brand.

  • Activity: Use generative AI to maximize the impact of your email marketing
  • Key takeaways from AI in Digital Marketing and E-commerce2:59
  • Introducing Google AI Essentials1:00

    Introduce Google AI Essentials within the AI in digital marketing and e-commerce course. Explore how Google AI Essentials informs digital marketing and e-commerce strategies.

  • Take the next step with Google AI Essentials1:01

Requirements

  • A basic understanding of marketing concepts and tools

Description

As all marketers know, reaching the right customers is critical to campaign success. In today’s digital age, this requires leveraging technology to analyze data and personalize strategies. This course teaches you how to move away from time-consuming manual tasks and focus on strategic, high-value work. Using a five-step framework, you'll learn to to write effective prompts that help drive business results.

You will learn how to use tools like Gemini to rapidly process vast amounts of customer feedback, acting as a "focus group on demand" to reveal preferences and unmet needs. You will also explore advanced techniques like Tree of Thought (ToT) prompting, which encourages the AI to explore multiple reasoning paths to solve complex problems.

The curriculum provides hands-on practice in content generation and optimization. You’ll learn to generate multiple versions of website headlines and email newsletters, allowing you to perform A/B testing to see which message resonates best with your audience.

Throughout the course, you will apply a human-in-the-loop approach, ensuring all AI-generated content is accurate, ethical, and strategically aligned with your unique brand goals. By the end of this course, you will be equipped to connect with customers in more meaningful ways while working more efficiently than ever before.

Who this course is for:

  • Individuals looking for increased productivity in completing marketing tasks

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