Google Ads 2020: The Latest Step-by-Step Guide Training

Welcome to the The Power Of Simple - Your Google Ads Strategy Plan That Drives Results.

This blueprint should be used as a guide and starting place to get your first Google Ads (or 20th!) Campaign off the ground.

The goal of this course is to teach you how to fully manage Google Ads so you can grow your business.

It’s essential that you take notes and that you follow the whole course. Don’t dip in, dip out, skip things; otherwise you will not be able to fully apply the methods taught.

Google Ads, also known as “Pay Per Click” advertising has become the most powerful marketing platform for businesses around the world.

It represents the most cost effective means for businesses to instantly generate leads and new customers.

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads is a tool you can use very successfully to do just this.

Potential customers on Google find your business when they're searching for the goods or services that you offer.

However, you should beware and avoid any pitfalls.

Paid search advertising within the Google Ads platform can seem deceptively simple.

All that’s needed is a basic Google Ads account and profile, a payment set-up with any major credit card, and you’re off and running.

With roughly 15 minutes of preparation, anyone can write an ad and trigger a basic PPC campaign.

Then you just sit back and watch the money roll in. Right?

If only it was that easy...

Many business owners have wasted their entire marketing budgets by assuming PPC were a basic trial and error experience.

Consider each of your paid search campaigns to be like a high-end car; they need maintenance, care, and attention.

If you ignore any warning signs that something might be wrong, things can get painfully expensive.

Because PPC is brimming with hidden complexities and potentially pricey trappings, you need to learn how to pull all the levers correctly.

Understanding how it works can save you valuable dollars and loads of time and effort.

To help you understand the dangers of going it alone, this course will teach you all the crucial factors involved in running your own successful campaigns.

It will simplify your life and help make your business the success it deserves to be. 

If you feel you're benefiting from this training, why not checkout the full online course "Google Ads Academy" over at: https://www.philadairtraining.com/google-ads-academy-join

7 Deadly Google Ads "Rookie" Mistakes... (And How To Fix Them FAST!)

Here are some of the #1 challenges and big frustrations that really holds people back from being successful at Google Ads.

These are the 7 "rookie mistakes" frequently made by Google Ads users and the "super-actionable" steps to fixing them fast!

Selecting Your Campaign Type & Name Step 1:

Head on over to www.ads.google.com to set up your account. When creating an account, you have the option to create it under your existing Gmail account or set up a new account. Personally, I like to set up a new Gmail account ahead of time, which I use specifically for Google Ads management. This way, my personal email isn’t bombarded with emails from Google Ads.

Step 2:

Now that your account has been established, you must complete a few housekeeping items, such as setting your time zone and currency preferences.

Step 3:

Finally, you are prompted to set up billing information. With Google Ads, you have two payment options. Automatic payments allow you to pay after accruing clicks. You will be charged upon reaching your billing threshold or 30 days after your last payment, whichever comes first.

If you opt for manual payments, you will prepay Google Ads and charges will be deducted from the prepaid amount. When your prepaid balance is diminished, all advertising will be suspended until you make another payment.

You can elect to have payments drafted from either a credit card or a bank account. Keep in mind that Google must verify the bank account, which can take a little while. If you are eager to get your ads up and running, your credit card may be a better option.

Your Google Ads account has now been created!

If you feel you're benefiting from this training, why not checkout the full online course "Google Ads Academy" over at: https://www.philadairtraining.com/google-ads-academy-join

This option works well for certain advertisers who are trying to get the most reach as possible, but be aware that this will allow your text ads to show outside of search, on Google’s Display network (i.e. various sites across the web.)

I typically prefer keeping search and display separate, so I would recommend choosing “Search Network Only.”

Name your campaign something specific so you can easily locate it when you have several campaigns running.

I also highly recommend removing the tick next to the “Include search partners” for now. (You can always change this later)

The “Search Network Only” campaign type is limited to paid text ads. Ads are matched to search results pages based on the relevance of your ad to the search query. While “Search Network Only” campaigns might seem limiting, they have a wide reach while requiring less setup than other options.

This campaign type is meant for advertisers who want to target only people who are directly searching for their products without taking up the time and budget of targeting other types of potential customers.

There are two possible settings within the Search Network Only campaign: "Standard" and "All Features." While both settings offer the same type of campaign, there are a few features that the standard setting lacks: ad scheduling and delivery method options, advanced location options, mobile app extensions, dynamic tracking URLs, and IP exclusions, therefore selected "All Features."

If you feel you're benefiting from this training, why not checkout the full online course "Google Ads Academy" over at: https://www.philadairtraining.com/google-ads-academy-join

The Ultimate Negative Keywords List

Remember: Negative keywords are powerful because they eliminate irrelevant impressions.

Fewer irrelevant impressions mean better Click-through rates (CTR) equaling better quality score. That’s the power of negative keywords.

It is amazing how such an incredible feature is disregarded and underestimated when it can be a total game-changer with your ad spend.

It can save you thousands upon thousands of dollars in wasted clicks!

Instructions:

1. Copy the Negative Keywords In the list attached.

2. Inside your AdWords console, Click Add negative keyword or Campaign negative keywords.

3. If prompted, select the destination for the new negative keywords and click OK.

4. Enter the negative keyword in the edit panel.

Please Note: If any of the keywords below relate to your business, or if you decide you want web traffic for these keywords, simply remove them one by one.