2020 New Google Ads (AdWords) Course - From Beginner to PRO
4.4 (1,051 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,113 students enrolled

2020 New Google Ads (AdWords) Course - From Beginner to PRO

Updated May 2020: Google Ads (AdWords) Step-by-Step Course to help you Succeed with Search, Display & Remarketing.
4.4 (1,051 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,113 students enrolled
Created by Simon Koss
Last updated 5/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 9.5 hours on-demand video
  • 19 articles
  • 2 Practice Tests
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the Quality Score of Google Adwords Search Campaigns
  • Discover the Right Audiences (based on Interests, Keywords, Remarketing) for your company to Target on Google Display Network
  • Create Professional Text Ads to Convert Maximum % of People who Search Online
  • Create Professional Image & Responsive Ads to Convert Maximum % of People who Browse Online
  • Make the Right Decisions on which options to choose in the platform
  • Choose the right bidding strategy to spend less and gain more
  • Create step by step Adwords Search Campaigns with 10/10 Quality Score and great ROI
  • Create step by step Adwords Display Campaigns with high ROI
  • Create step by step Adwords Remarketing Campaigns with high ROI
  • NO experience with AdWords required!
  • Basic Browser Skills
  • All you need is a laptop, tablet or smartphone with an internet connection!

** Updated MAY 2020 – ALL VIDEOS up to date - NEW GOOGLE ADS INTERFACE & DASHBOARD (more VIDEOS with your QUESTIONS).


We created a professional NEW Google AdWords Tutorial to help you succeed online if you are just starting. 

New Google AdWords Tutorial is a 2020 success guide to help you create successful AdWords Campaigns. You need no previous experience.

In the complete New Google AdWords Tutorial, you will find step by step the right settings to create Google AdWords Search, Display & Remarketing Campaigns.

We focus on the Performance Marketing aspect of Google AdWords. We don't want you just to learn Adwords, we want you to succeed. 

There are hundreds of online tutorials that will describe all the available options inside AdWords. We won't do the same. We will guide you step by step on these options that really work. We want you to be successful. We want you to compete and win. 

For us, Google AdWords Search Campaigns means campaigns with high ROI (Return On Investment), low Cost Per Click and high-Quality Score. 

For us, Google AdWords Display Campaigns means campaigns with low Cost Per Click and high Return On Investment as well as branding campaigns that make people remember your brand. 


This Google AdWords Tutorial is different for two reasons. 

The first one is that we teach you what works because our job is to teach you, not to take you as a client. 

The second reason is that we focus on your questions to make that Tutorial even more productive. You ask, we create a video and upload it to this Google AdWords Tutorial. 

You have unlimited access to our Google AdWords Tutorial so you can come back anytime to check the new videos and make more questions. 

Our Google AdWords Tutorial is alive; it evolves day by day as new methods are discovered, and new options start working and bringing results. 

We don't teach just to teach; we want you to succeed. That's why we focus only on what is working. 


We have developed our exclusive methodology in various aspects of AdWords to help you succeed. We use our extensive experience of more than 12 years of Adwords campaigns to explain you simply what is working and how to do it. 

By the end of this tutorial, you should be able to create your campaigns on your own. We are confident that, if you follow our steps, these campaigns will bring back measurable results making your client or your boss happier. 

After creating your campaign, you enter the testing or learning phase. This phase is the most challenging period for a Google AdWords Campaign. Everything is new, and the results don't come the first day. So we are here to help you in that phase too. 

Ask us, show us your results, ask for ideas, advertising, let us think about your AdWords Campaigns. Don't forget that we want you to succeed. 

In addition to the technical aspects analyzed in detail during the Google AdWords Tutorial, we also dive into the secrets and strategies at each level of an AdWords  Campaign. 

We start with the proper implementation of various campaign settings (networks, locations, languages, ad schedule, bidding strategies) followed by the art and approach behind writing a successful text ad that sells. As well as adequately targeting our keywords using the 4 possible targeting options accordingly.


This Google AdWords Tutorial is the only AdWords Tutorial created by an instructor who is also a Google PREMIER Partner, which is a title given to only 3% of Google Partners worldwide. 

Even though we are Google Partners, in reality, we are your partner. We don't work for Google; we work for you. We have insider info, we have experience, and we use all that to provide you with a Google AdWords Tutorial that will help you achieve your goals. 

We don't want to feed Google with your budgets; we want you to invest in Google AdWords and get a high Return On Investment. That's why we use Google AdWords and all the other tools in our Digital Marketing Strategy. 

The Google AdWords Tutorial is the most effective, straightforward & practical Tutorial on the market.

That's all for now; we are waiting for you in the inside. Don't forget to ask. You ask, you learn. So let's finish that text with our Tutorial's motto: Learn. Apply. Grow.


Who this course is for:
  • Anyone who wants to master Google Adwords Search, Display & Remarketing Campaigns
  • Small Business Owners who want to create their Adwords campaigns by their own
  • Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
  • Marketing professionals who want a step by step guide on how to create successful Google Adwords campaigns with high ROI
  • Students who want to develop a set of professional marketing skills to find a new job
  • Beginners and more advanced AdWords users who want a professional tested step by step guide to achieve great results
Course content
Expand all 127 lectures 09:43:25
+ Introduction to Google AdWords
4 lectures 15:25
New Adwords VS Old Adwords
How to create your account from scratch
Adwords & Payment Settings
+ Google Adwords Search & Quality Score
4 lectures 29:19
Intro - 3+1 Success Factors
Examples of 3+1 Success Factors
Quality Score = less Money & Better Ranking
Adwords -Tree- Campaigns, Ad Sets, Ads


AdWords Challenge No1
5 questions
+ Keyword Research for Adwords Search
5 lectures 28:55
3+1 ways to Target Keywords
New Adwords - How to Use Keyword Planner
How to Select the Right Keywords

Our Demo ready for you to download

Keyword Planner Excel Old AdWords
Keyword Planner Excel New AdWords
AdWords Challenge No2
5 questions
+ NEW AdWords Search - Step by Step how to Create a Successful Search Campaign
8 lectures 48:22
Professional Accurate Location Targeting [NA]
Choose the best Bidding Option [NA]
Target Specific Audiences (In Market & RLSA Options)
Select the Right Ad Extensions to Increase Quality Score and CTR
Optimization & Advanced Settings
Create Ad Groups & SKAGs
How to Create Ads that Sell
+ Responsive Search Ads
4 lectures 11:33
How to Create Responsive Search Ads
Responsive Search Ads & Pins
Check Stats of Responsive Search Ads
Benefits & Tips
+ Dynamic Keyword Insertion Ads & Strategy
3 lectures 08:49
How to use Dynamic Keyword Insertion Ads
Combine Dynamic Keywords & Landing Pages
Exemple of Use of Dynamic Keywords & Landing Pages
+ How to Create Call Only Ads
2 lectures 00:55
Create Call Only Search Campaigns
Create Call Only Ad
+ NEW Google Adwords Search Analytics
7 lectures 35:29
Check your Campaigns in 3X3 Levels
How to Connect Google Adwords with Google Analytics
Compare your Campaigns to find the best one
Compare your Ad Sets to find the best one
Compare your Ads to find the best one
Compare Keywords & Related Search Terms
Competition Reports & Analytics
+ How to beat the competition with Google Adwords Search in 7 steps
9 lectures 27:38
How to check the Quality Score [step 2]
Find the bid price for your keywords [step 3]
Calculate the monthly budget you need for 1st spot & 100% impression share [4]
Do you really need the 1st position? [step 5]
Strategy to beat your 1 major competitor [step 6]
Are you ready for a bid war? [step 7]
Automated Rules: Get Informed by email when changes needed
Automated Rules: Make automatic changes to keep 1st spot