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Marketing Advertising Google Ads (Adwords)

2021 New Google Ads (AdWords) Course - From Beginner to PRO

Updated January 2021: Google Ads (AdWords) Step-by-Step Course to help you Succeed with Search, Display & Remarketing.
Rating: 4.4 out of 54.4 (1,439 ratings)
11,394 students
Created by Simon Koss
Last updated 3/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the Quality Score of Google Ads Search Campaigns
  • Discover the Right Audiences (based on Interests, Keywords, Remarketing) for your company to Target on Google Display Network
  • Create Professional Text Ads to Convert Maximum % of People who Search Online
  • Create Professional Image & Responsive Ads to Convert Maximum % of People who Browse Online
  • Make the Right Decisions on which options to choose in the platform
  • Choose the right bidding strategy to spend less and gain more
  • Create step by step Adwords Search Campaigns with 10/10 Quality Score and great ROI
  • Create step by step Google Ads Display Campaigns with high ROI
  • Create step by step Google Ads Remarketing Campaigns with high ROI
Curated for the Udemy for Business collection

Requirements

  • NO experience with Google Ads required!
  • Basic Browser Skills
  • All you need is a laptop, tablet or smartphone with an internet connection!

Description

** Updated JANUARY 2021 – ALL VIDEOS up to date - NEW GOOGLE ADS INTERFACE & DASHBOARD (more VIDEOS with your QUESTIONS).

THIS IS THE BEST CHOICE FOR BEGINNERS

We created a professional NEW Google AdWords Tutorial to help you succeed online if you are just starting. 

New Google Ads Tutorial is a 2021 success guide to help you create successful Google Ads Campaigns. You need no previous experience.

In the complete New Google Ads Tutorial, you will find step by step the right settings to create Google Ads Search, Display & Remarketing Campaigns.

We focus on the Performance Marketing aspect of Google Ads. We don't want you just to learn Google Ads, we want you to succeed. 

There are hundreds of online tutorials that will describe all the available options inside Google Ads. We won't do the same. We will guide you step by step on these options that really work. We want you to be successful. We want you to compete and win. 

For us, Google Ads Search Campaigns means campaigns with high ROI (Return On Investment), low Cost Per Click and high-Quality Score. 

For us, Google Ads Display Campaigns means campaigns with low Cost Per Click and high Return On Investment as well as branding campaigns that make people remember your brand. 


THIS COURSE IS DIFFERENT FOR 2 REASONS

This Google Ads Tutorial is different for two reasons. 

The first one is that we teach you what works because our job is to teach you, not to take you as a client. 

The second reason is that we focus on your questions to make that Tutorial even more productive. You ask, we create a video and upload it to this Google Ads Tutorial. 

You have unlimited access to our Google Ads Tutorial so you can come back anytime to check the new videos and make more questions. 

Our Google Ads Tutorial is alive; it evolves day by day as new methods are discovered, and new options start working and bringing results. 

We don't teach just to teach; we want you to succeed. That's why we focus only on what is working. 


EXLCUSIVE METHODOLOGY TO SUCCEED

We have developed our exclusive methodology in various aspects of Google Ads to help you succeed. We use our extensive experience of more than 12 years of Adwords campaigns to explain you simply what is working and how to do it. 

By the end of this tutorial, you should be able to create your campaigns on your own. We are confident that, if you follow our steps, these campaigns will bring back measurable results making your client or your boss happier. 

After creating your campaign, you enter the testing or learning phase. This phase is the most challenging period for a Google Ads Campaign. Everything is new, and the results don't come the first day. So we are here to help you in that phase too. 

Ask us, show us your results, ask for ideas, advertising, let us think about your Google Ads Campaigns. Don't forget that we want you to succeed. 

In addition to the technical aspects analyzed in detail during the Google Ads Tutorial, we also dive into the secrets and strategies at each level of an Google Ads Campaign. 

We start with the proper implementation of various campaign settings (networks, locations, languages, ad schedule, bidding strategies) followed by the art and approach behind writing a successful text ad that sells. As well as adequately targeting our keywords using the 4 possible targeting options accordingly.


GOOGLE PREMIER PARTNER

This Google Ads Tutorial is the only AdWords Tutorial created by an instructor who is also a Google PREMIER Partner, which is a title given to only 3% of Google Partners worldwide. 

Even though we are Google Partners, in reality, we are your partner. We don't work for Google; we work for you. We have insider info, we have experience, and we use all that to provide you with a Google Ads Tutorial that will help you achieve your goals. 

We don't want to feed Google with your budgets; we want you to invest in Google Ads and get a high Return On Investment. That's why we use Google Ads and all the other tools in our Digital Marketing Strategy. 

The Google Ads Tutorial is the most effective, straightforward & practical Tutorial on the market.

That's all for now; we are waiting for you in the inside. Don't forget to ask. You ask, you learn. So let's finish that text with our Tutorial's motto: Learn. Apply. Grow.

:-)

Who this course is for:

  • Anyone who wants to master Google Ads Search, Display & Remarketing Campaigns
  • Small Business Owners who want to create their Google Ads campaigns by their own
  • Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
  • Marketing professionals who want a step by step guide on how to create successful Google Ads campaigns with high ROI
  • Students who want to develop a set of professional marketing skills to find a new job
  • Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results

Featured review

Sakti Pattanayak
Sakti Pattanayak
44 courses
23 reviews
Rating: 4.5 out of 5a year ago
Its a great experience after watching all the useful-editorial marketing video stuffs for ad campaign setting, hoping for the best to learn new things on Google Ads. Easy to understand note, nice lecture.

Course content

21 sections • 110 lectures • 7h 54m total length

  • Preview05:45

  • Intro - 3+1 Success Factors
    02:24
  • Examples of 3+1 Success Factors
    09:09
  • Quality Score = less Money & Better Ranking
    03:37
  • Google Ads Tree: Campaigns, Ad Sets, Ads
    14:09

  • 3+1 ways to Target Keywords
    11:49
  • How to Use Keyword Planner
    03:37
  • How to Select the Right Keywords
    09:48
  • Keyword Planner Excel Google Ads
    00:07

  • How to create your account from scratch
    06:59
  • Switch to Expert Mode
    01:14
  • Google Ads & Payment Settings
    03:03
  • Direct Access to Billing Information
    01:12

  • Search Network Only - Target, Type, Name
    05:10
  • Select Networks & Ad Schedule -
    04:48
  • Professional Accurate Location Targeting
    04:55
  • Advanced Location Settings
    01:46
  • Select Audiences (In Market & RLSA Options)
    04:59
  • Budget - Bidding - Ad Rotation
    08:22

  • Select the Right Ad Extensions to Increase Quality Score and CTR
    08:48

  • Create Ad Groups & SKAGs
    03:48
  • Responsive Search Ads that Sell
    04:25
  • Responsive Search Ads & Pins
    02:16
  • Check Stats of Responsive Search Ads
    02:28
  • Create Also Text Ads
    08:59
  • Benefits & Tips
    01:48

  • How to use Dynamic Keyword Insertion Ads
    03:32
  • Combine Dynamic Keywords & Landing Pages
    03:23
  • Exemple of Use of Dynamic Keywords & Landing Pages
    01:54

  • Create Call Only Ads - Step by Step
    08:16

  • Preview09:43

Instructor

Simon Koss
Google PREMIER Partner
Simon Koss
  • 4.4 Instructor Rating
  • 1,786 Reviews
  • 16,358 Students
  • 3 Courses

Google Ads PREMIER Partner, Digital Marketing Specialist & Performance Marketing Business Trainer with valuable expertise in Google Adwords, SEO, Facebook Advertising, Mass Media and Social Communication techniques and in building and managing Online Web Properties (websites, social profiles, online communities). Target focused professional with great ability to use digital marketing tools to achieve high ROI.

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