1-Hour Google Ads Bootcamp

Name: 1-Hour Google Ads Bootcamp
Rating: 4.7 (33 reviews)

Quickly learn the basics of how to get more customers using pay-per-click advertising

Created byCorey Rabazinski

Last updated 6/2021

English

English [Auto],

What you'll learn

Create succesful AdWords campaigns that drive sales and traffic.
Learn how to analyze AdWords campaigns
Learn how to optimize existing campaigns.

Course content

3 sections • 14 lectures • 1h 2m total length

What is AdWords?7:55
Discover how Google Ads (AdWords) serve ads to users searching for your business, and how bidding, quality score, and ad extensions determine ad rank and cost per click.
Account Setup2:27
Launch into Google Ads by creating or signing into an account, bypass the quick setup wizard, and reach a blank state to prepare for targeting techniques in your first campaign.

Campaign Structure2:00
Learn how to name and structure campaigns, organize ad groups, and target with multiple ads and keywords to boost ad rank and quality score.
Campaign Setup3:26
Set up your first Google ads campaign by enabling all features, selecting search network ads, naming campaigns explicitly, and excluding Google search partners for clearer results.
Location Targeting4:51
Explore location targeting in Google Ads, using radius and advanced search to visualize reach, while leveraging Google Analytics data to roll out campaigns from highest conversion areas.
Language Targeting1:29
Learn how to use language targeting in Google Ads by creating separate campaigns for each language, since Google does not translate ads, ensuring segmented, organized international reach.
Bidding and Budgets6:48
Learn bidding and budgeting for Google Ads, including manual cost-per-click, enhanced CPC when data allows, and setting CPA, ROAS, and daily or monthly budgets with standard or accelerated delivery.
Ad Extensions4:03
Explore how ad extensions enhance Google search ads with site links, location, call, app, reviews, and structured snippets to boost direct response and conversions.
Advanced Settings5:13
Explore advanced settings in Google Ads, including scheduling, ad delivery and rotation, conversion-focused optimization, dynamic search ads, and UTM tracking templates.

Copywriting for AdWords4:26
Balance creativity and analytics to craft effective search ads, set up ad groups, test headlines and punctuation, and optimize display paths and dynamic search or call-only ads.
Choosing your keywords5:09
Learn to choose effective keywords and apply match types—broad, modified broad, phrase, and exact—to control ads. Start with 4–5 keywords per ad group and use keyword planner for ideas.
Keywords research and tips5:52
Explore keyword ideation with Google keyword planner and other tools. Analyze trends, competition, and bids to craft focused ad groups and niche keywords for paid and organic search.
How to Optimize your campaign5:54
Learn to optimize an existing campaign by regularly monitoring keywords, search terms, and ads, using the mean stack tutorial ad group to improve conversions.
Tracking Conversions and Sales3:26
Track conversions from clicks to sales by aligning Google Analytics with Google Ads. Identify which keywords, ad groups, and campaigns drive outcomes, and understand attribution across the full funnel.

Requirements

Create a Google AdWords account

Description

Google Ads is one of the best ways to acquire new customers online. People are searching for a product or service you offer and AdWords allows you to target them at precisely the right time. It doesn't get much better than that. Plus, you only pay for the advertisement when they click on the ad!

Utilizing Google Ads has many benefits. Aside from being one of the most cost effective tools for acquiring new customers, you are also able to track campaign details, such as impressions, click through rate, and conversion rate, to truly understand what products and ads are working for your audience. Armed with this data you can get a deeper understanding of how customers shop for your products and optimize your offerings accordingly. In addition, Google Ad has highly effective customer targeting tools to maximize ROI.

In this course, I'll teach you the basics of creating Google Ads campaigns so you can feel comfortable using the platform. After completing the course you'll be armed with the knowledge to effectively launch your very own campaigns and acquire new customer efficiently.

If you have any questions about the course, feel free to let me know at any time. I am more than happy to help. I have been running Google Ads campaigns for nearly a decade and am excited to share what I've learned with you.

Who this course is for:

Entrepreneurs
Marketers

1-Hour Google Ads Bootcamp

What you'll learn

Explore related topics

Course content

Adwords Introduction2 lectures • 10min

Keys to your campaign7 lectures • 28min

Ads that sell5 lectures • 25min

Requirements

Description

Who this course is for: