
Learn how to name and structure campaigns, organize ad groups, and target with multiple ads and keywords to boost ad rank and quality score.
Balance creativity and analytics to craft effective search ads, set up ad groups, test headlines and punctuation, and optimize display paths and dynamic search or call-only ads.
Learn to choose effective keywords and apply match types—broad, modified broad, phrase, and exact—to control ads. Start with 4–5 keywords per ad group and use keyword planner for ideas.
Google Ads is one of the best ways to acquire new customers online. People are searching for a product or service you offer and AdWords allows you to target them at precisely the right time. It doesn't get much better than that. Plus, you only pay for the advertisement when they click on the ad!
Utilizing Google Ads has many benefits. Aside from being one of the most cost effective tools for acquiring new customers, you are also able to track campaign details, such as impressions, click through rate, and conversion rate, to truly understand what products and ads are working for your audience. Armed with this data you can get a deeper understanding of how customers shop for your products and optimize your offerings accordingly. In addition, Google Ad has highly effective customer targeting tools to maximize ROI.
In this course, I'll teach you the basics of creating Google Ads campaigns so you can feel comfortable using the platform. After completing the course you'll be armed with the knowledge to effectively launch your very own campaigns and acquire new customer efficiently.
If you have any questions about the course, feel free to let me know at any time. I am more than happy to help. I have been running Google Ads campaigns for nearly a decade and am excited to share what I've learned with you.