Google Ad Grant for Nonprofits
What you'll learn
- Qualify and apply for the Google Ad Grant for nonprofits
- Manage and optimize a Google Ad Grant ($10k per month)
- Practically find and analyze keywords that drive impactful traffic
- Analyze Ads traffic in Google Analytics
- Configure Google Analytics to track real goals on the website
Requirements
- Very basic familiarity with the existence Google Ads and Google Analytics platforms will help.
- Students that care and believe in the potential impact of how web traffic can further the goals and mission of the nonprofits they care about.
Description
We want to help you effectively manage the Google Ad Grant for Nonprofits. With this grant, you can spend up to $120,000 next year in Google’s advertising dollars, all to help you multiply your digital impact.
There are a lot of trainings out there on Google Ads (formerly Google AdWords). Ours is the first to focus on applying strategies specific to nonprofit strategy on Google Ads. We’ll walk you through the Ad Grant application process (which just changed as of May 2019), the nuances of working with a Grant account, how to stay Ad Grant policy–compliant (and what to do if you’re suspended).
Learn how to get the Grant and optimize for impact. In this course, designed for all levels, you’ll learn:
What is the Google Ad Grant — and why it matters
How to apply for the Ad Grant
How to set up a successful Google Ads account from scratch
Key policy requirements and tips for account management
What to do if your account is suspended
Strategies for optimizing performance over time
Whether you’re just learning about the Ad Grant or you already have it but want to use it more effectively, our course will give you simple, actionable steps to increase the impact of your nonprofit SEM strategy. You’ll learn how to use Google Ads to:
Drive more leads
Gain more volunteers
Earn more supporters
Capitalize on your existing content
Build awareness about your cause
Every day with the Ad Grant brings free Google dollars that you could be spending to help your nonprofit’s cause. Sign up today to start learning how.
This is a shortened version of our full-length course. To get additional walkthroughs and tips for using Google Ads tools, visit the university section at Whole Whale's website.
Who this course is for:
- This course is meant for nonprofit communications or marketing people at the beginner or intermediate levels of Google Ads
- This course is also well suited for agencies that work to manage nonprofit Google Ads accounts.
- Experts that already know how to run Google Ads, but not necessarily connect it to real impact and conversions for the nonprofit beyond general web traffic.
Course content
- Preview10:44
- 03:19Google for Nonprofits Program + Google Ad Grant
Instructor
![Whole Whale University](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
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- 224 Reviews
- 2,231 Students
- 1 Course
Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, WW leverages data and tech to increase organizational impact and reduce waste. By using data analysis, digital strategy, web development, and training, WW builds a Data Culture within every nonprofit they work with.