Google Ads for Small Business: Secrets of an Agency Pro

Name: Google Ads for Small Business: Secrets of an Agency Pro
Rating: 4.6 (2790 reviews)

Learn how to run profitable Google Ads campaigns from a pro who has managed millions in ad spend

Created byJohn Horn

Last updated 8/2021

English

What you'll learn

Create and manage profitable Google AdWords campaigns

Course content

16 sections • 53 lectures • 5h 55m total length

Quick Overview of What You're About to Learn0:47
Let's do this! Watch this video for a quick overview of the journey we're about to take towards successful Google AdWords campaigns for your small business.
Google AdWords Updates0:12
How Google AdWords Works5:57
Learn how Google AdWords works. I cover the four main Google advertising channels:

1. Search

2. Shopping

3. Display

4. YouTube

Identify Your Target Audience8:32
Identify your target audience so that you know who you can most cost-effectively target with your Google AdWords campaigns. Watch this video for a step-by-step guide to thinking through your customer demographics and psychographics and how to translate that info into real AdWords campaigns.
Use Landing Pages That Will Turn Visitors into Customers12:03
Getting people to your website is only half the battle. You've got to convert them into customers! Watch this video for actionable ideas to dramatically improve your landing pages.

Note: 2 links below:

1.) Link to special offer from Shopper Approved so that you can collect reviews from your customers and supercharge your website's conversion rate.

2.) Link to examples of great landing pages.
Technical Stuff to Make Your Website Policy Compliant2:17
It's super important that you follow Google's policies, otherwise your AdWords account could be suspended and you won't be able to advertise with Google. Watch this video to learn specific things you should have on your website to minimize risk of suspension.

Note: 1 link below:

1.) Link to Google's Policy center. Check this out if you have any questions about what products and practices Google allows.
Decide Which Campaign Types to Use11:18
Not sure what types of campaigns are right for your small business? Fear not! Watch this video to learn the specifics of each campaign type and what kinds of businesses each campaign type is best for.

Find the Right Keywords Using Google's Keyword Planner Part 17:37
Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.
Find the Right Keywords Using Google's Keyword Planner Part 216:34
Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.
Build Campaigns and Ad Groups Part 112:43
Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.
Build Campaigns and Ad Groups Part 210:44
Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.
Use Negative Keywords to Save $1,000s8:48
This lecture alone is worth the price of this course. Learn what negative keywords are, why you need them, and how to add them to your campaigns to save yourself $1,000s in wasted ad spend.

1 link below:

1.) Download this list of common negative keywords to give your AdWords account a jump start.
Write Ads that Will Drive Sales Part 114:51
Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.
Write Ads that Will Drive Sales Part 210:01
Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.
Ad Extensions: Sitelinks extensions4:33
Learn what sitelinks extensions are and how to create them.
Ad Extensions: Call extensions3:12
Learn what call extensions are and how to create them.
Ad Extensions: Location extensions1:49
Learn what Location extensions are and how to create them.
Price extensions2:31
Ad Extensions: Review extensions3:33
Learn what review extensions are and how to create them. Plus, find out how to get an almost guaranteed approval for your review extension.
Ad Extensions: App extensions1:18
Learn what app extensions are and how to create them.
Ad Extensions: Callout extensions2:44
Learn what callout extensions are and how to create them.
Ad Extensions: Structured snippet extensions2:09
Learn what structured snippet extensions are and how to create them.
Ad Extensions: Automated extensions3:26
Learn what automated extensions Google might show with your ads, and how you can be more likely to get them.

Note: 1 link below:

1.) Link to a special offer from Shopper Approved so that you can get seller ratings (gold stars) in your AdWords ads.

Requirements

All you need is a computer, an internet connection, and a desire to learn and make money with Google AdWords!

Description

NOTE: This course was recorded a few years ago and does not cover some of the latest Google Ads changes or interface redesigns. Many of the principles in this course are still very applicable, but you won't be able to follow the step-by-step portion of this course because the new interface looks very different.

Learn how to create and manage profitable Google Ads campaigns to get new customers and grow your small business’s bottom line.

You will follow step-by-step guides to build your Google Ads account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google Ads to Grow Your Small Business and Make a Lot of Money

Pick the right keywords
Write ads that converts visitors into customers
Get your ads higher and bigger than your competitors’
Use web and call tracking to know exactly how much money Google Ads is making you
Send people to the right pages on your website to increase your conversion rate
Learn from a director at a top-rated Google Partner ad agency

Google Ads Can Be a Money Pit or a Profit-Generating Machine. Let's Build a Machine.

Use Google Ads to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don't get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 1% of Premier Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google Ads to make money, this course is right for you.

This Course is NOT for:

People training for Google Ads exams
Large companies planning to spend $10,000s on Google Ads

This Course IS for:

Small and medium businesses who want to make money using Google Ads

Who this course is for:

This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.

Google Ads for Small Business: Secrets of an Agency Pro

What you'll learn

Explore related topics

Course content

How Google AdWords Works3 lectures • 7min

Create Your Winning Strategy4 lectures • 34min

Create Your Google AdWords Account2 lectures • 14min

Overwhelmed By AdWords?1 lecture • 2min

Build A Search Campaign16 lectures • 1hr 47min

Build A Call-Only Campaign1 lecture • 6min

Build A Remarketing Campaign1 lecture • 7min

Build A Display Campaign2 lectures • 20min

Build A Shopping Campaign2 lectures • 27min

Build A YouTube Campaign1 lecture • 12min

Requirements

Description

Who this course is for: