Google Ads for Real Estate Investors - Get More Leads Fast

In this training we will go over a quick intro to Google Search Ads, how they work, and how to use them for lead generation.

You Will Learn:

• Intro to Google Search Ads - How They Work

• Setting Up Google Search Campaigns

• Components of a Google Search Campaign

• Intro to Campaigns, Ad Groups, Ads, Ad Extensions, Keywords, Negative Keywords

• How to Target Motivated Sellers Searching on Google

• Optimal Settings for Real Estate Investors and Lead Generation

In this training we will go over how to setup a new Google Ads account in expert mode.

You Will Learn:

• How to Create a Google Ads Account Without Setting Up a Campaign First

• Step-By-Step Demo Walkthrough for Setting a New Google Ads Account

In this training we will demonstrate how to setup a Google Search Campaign start to finish, and explain how and why we set things up this way for success.

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video.

Google Ads has updated many policies for how Real Estate Investors (Housing Related Ads) are allowed to target. Like Facebook, many location and demographic targeting options have been removed, such as Zip Code and Age targeting.

We will show you the new methods of effective targeting in Google Ads for motivated sellers.

You Will Learn:

• How to setup a Google Search Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.

In this section of the Google Search Ads training we will go over an intro to how Google Search Campaigns work and how to best set them up for lead generation.

You Will Learn:

• Intro to Google Search Campaigns Setup

• Effective Location Targeting for Google Search Campaigns

• Controlling the Budget for Google Search Campaigns

• Top Bidding Strategies for Google Search Campaigns

• Google Search Campaign Setup Best Practices

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Groups work and how to best set them up for lead generation.

You Will Learn:

• Intro to Google Search Ad Groups Setup

• Effective Google Search Ad Group Keyword Setup

• How and Why to Separate Keywords by Theme in Ad Groups

• Effective Google Search Ad Group Ads Setup

• How and Why to Customize Ads Per Ad Group and Keyword

• Strategies for Google Search Ad Group Bidding

• Why to Avoid Single Keyword Ad Groups (SKAGS)

• Google Search Ad Group Setup Best Practices

In this section of the Google Search Ads training we will go over an intro to how Google Search Ads work and how to best set them up for lead generation.

You Will Learn:

• Intro to Google Search Ads Setup

• Components of a Top Performing Google Search Ad

• How and Why to Customize Ads Per Ad Group

• How to A/B Test Ads and Scale Them

• Google Search Ads Policies and Guidelines You Must Follow

• Google Search Ad Best Practices for Real Estate Investors

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Extensions work and how to best set them up for lead generation.

You Will Learn:

• Intro to Google Search Ad Extensions Setup

• Sitelink Extensions

• Callout Extensions

• Structured Snippets

• Call Extensions

• Location Extensions

• Components of Top Performing Google Search Ad Extensions

• Google Search Ad Extension Policies and Guidelines You Must Follow

• Google Search Ad Extension Best Practices for Real Estate Investors

In this section of the Google Search Ads training we will go over an intro to how Google Search Keywords work and how to best set them up for motivated sellers.

You Will Learn:

• Intro to Google Search Keywords

• Keyword Match Types

• Major Update to Google Keyword Match Types - The New Way to Target Keywords

• Keyword Close Variants

• How to Use Negative Keywords

• Finding More Motivated Seller Keywords

• How to Remove Low-Intent, Unmotivated Seller Keywords

• Google Search Keywords Best Practices for Real Estate Investors

In this section of the Google Search Ads training we will go over how to do advanced keyword research to find and expand motivated seller keywords. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

You Will Learn:

• Intro to Keyword Research for Google Search Campaigns

• Free Tools for Google Search Keyword Research

• Expert Level Keyword Research Strategies - How an Ad Agency Does It

• Expanding Top Performing Keywords to Get More Leads

• How to Organize and Implement Your Keywords from Keyword Research

• How to Effectively Group Keywords by Theme

• How to Add New Keywords Into Your Account, or Expand Existing Ad Groups

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords that are not motivated seller searches and prevent wasted ad spend. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

You Will Learn:

• Intro to Negative Keyword Research for Google Search Campaigns

• Free Tools for Negative Keyword Research

• Paid Tools for Negative Keyword Research

• Expert Level Negative Keyword Research Strategies - How an Ad Agency Does It

• Adding Negative Keywords in Advance - Before the Campaign Launches

• Adding Negative Keywords for Location Keywords

• Using Shared Negative Keyword Lists

• How to Add Negative Keywords Into Your Account

• Download Our Prebuilt Negative Keyword Lists - How to Use Them

In this section of the Google Search Ads training we will go over advanced keyword optimization, including strategies that Google Ads Agencies use.

You Will Learn:

• Advanced Keyword Optimization

• Expanding Keywords from Top Performers

• Optimizing and Expanding Keywords Using Search Terms Reports

• Adding Exact Match Converting Keywords

• Expert Level Keyword Optimization - How an Ad Agency Does It

• Adding Specific Long-Tail Keywords for Highly-Motivated, Low-Cost Leads

• How to Test Broad Match Keywords Without Wasting Money

• Top Motivated Seller Keywords to Use

In this section of the Google Search Ads training we will go over advanced Google Search Ads strategies.

You Will Learn:

• Advanced Google Search Ads Setup

• Components of a Top Performing Google Search Ad

• Best Ad Copy to Use for Attracting Motivated Sellers

• How and Why to Customize Ads Per Ad Group

• How to A/B Test Ads and Scale Them Based on Performance

• Google Search Ads Policies and Guidelines You Must Follow

• Google Search Ad Best Practices for Real Estate Investors

In this section of the Google Search Ads training we will go over advanced Google Search Ad Group strategies and buildouts. We will go into advanced techniques for building out ad groups at scale, and testing new ad groups based on performance data.

You Will Learn:

• Advanced Google Search Ad Groups Setup

• How and Why to Separate Keywords by Theme in Ad Groups at Scale

• Effective Google Search Ad Group Setup in Multiple Campaigns

• How and Why to Customize Ads Per Ad Group and Keyword

• Google Search Ad Group Setup Best Practices

• Step-By-Step Demo Walkthrough of Building Out Full Ad Groups in a Google Search Campaign

In this section of the Google Search Ads training we will go over more advanced Google Search Ad Group optimization strategies. This Ad Group lesson focuses mainly on optimizing and expanding campaigns that have been running for a while, rather than the best way to set them up before launching, like the previous ad group lesson.

Google Search campaigns are always changing. You will continue to change campaigns, ad groups, ads, and keywords based on their performance over time. Your campaign is never really done, and this training shows you how to keep adjusting your Ad Groups and Campaigns to keep them at peak performance, whether they've been running for 1 month or 3 years.

You Will Learn:

• Optimizing Ongoing Campaigns and Ad Groups

• Moving Top Performing Ad Groups to Their Own Separate Campaign

• Testing New Ideas in New Ad Groups or New Test Campaigns

• Separating Keywords Into New Ad Groups Based on Performance Over Time

• How and Why to Customize Ads Per Ad Group and Keyword

• Step-By-Step Demo Walkthrough of Optimizing Ad Groups in a Google Search Campaign

In this section of the Google Search Ads training we will go over more advanced Google Search Ad Campaign optimization and setup strategies. This goes beyond the basic campaign setup and reviews more advanced campaign setup and optimization options for experts.

You Will Learn:

• Advanced Google Search Campaign Setups and Optimization

• Separating Campaigns Per Device (Target 1 Device Type Only)

• How to Use Automated Bidding for Target CPA and Maximize Conversions

• Reviewing Search Partners Performance Data

• How to Test Separate Campaigns With Broad Keywords or Experiment Keywords

• Step-By-Step Demo Walkthrough for Advanced Campaign Setup and Optimizations

In this section of the Google Search Ads training we will go over how to run Search Remarketing Campaigns, also known as Remarketing Lists for Search Ads (RLSA Campaigns.)

You Will Learn:

• How Search Remarketing Campaigns Work

• How to Setup Remarketing Lists for Search Ads

• Best Practices for Search Remarketing Campaigns

• Step-By-Step Demo Walkthrough for Search Remarketing Campaigns

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns to increase leads and reduce wasted spend.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, free YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how to use Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips.

Like Facebook, Google Ads related to Housing (For Real Estate Investors Too) can no longer target based on Zip Code, Age, Gender, and many other common targeting methods still taught by some investors in online training.

We will show you the new methods for effective targeting in Google Ads that are still compliant with the new policies and the removal of Broad Match Modifier keywords.

You Will Learn:

• Advanced Google Search Campaign Optimization

• Adjusting Data Columns to Monitor Lead Generation Performance in Google Ads Dashboard

• Top Metrics to Focus On, and Metrics to Ignore for Lead Generation Campaigns

• Optimization for Campaign Settings and Performance Data

• Optimization for Ad Group Setups and Performance Data

• Balancing Budget Between High Volume/High Competition Keywords and Low Volume/Low Competition Keywords

• Optimization for Keyword Performance Data and Targeting

• Optimization for Ad Performance Performance Data

• Testing New Ad Variations from Competitor Research and Market Trends

• Optimizing Based on Device Performance Data

• Optimizing Based on Location Performance Data

• Optimizing Based on Schedule Performance Data

• Optimizing Based on Search Partners Performance Data

• Step-By-Step Demo Walkthrough for Advanced Optimization Tactics

In this training we will go over a quick Intro to Google Analytics and how the tracking system works for tracking website traffic and where your leads are coming from to get a better ROI from your advertising campaigns.

You Will Learn:

• How Google Analytics Works

• What Can Google Analytics Track and How

• How to Use It to Monitor Website Traffic and Leads

In this training we will go over how to setup everything in your Google Analytics Account so everything is in place to track your website traffic and your leads.

You Will Learn:

• How Google Analytics Works

• Setting Up a New Google Analytics Account

• How to Use It to Monitor Website Traffic and Leads

• How to Track Form Submissions

• How to Track Phone Calls from Your Website

• How to Setup Goals in Google Analytics

• How to Link Google Analytics to a Google Ads Account

• Importing Goals from Google Analytics to a Google Ads Account

• Step-By-Step Walkthrough for Setting Up Everything in a Google Analytics Account

In this training we will go over a quick Intro to PPC Call Tracking and how to set everything up to track the sources of your inbound phone calls.

You Will Learn:

• How Call Tracking Works

• Setting Up a New Call Tracking Metrics Account

• How to Use It to Monitor and Record Your Inbound Calls

• How to Track Phone Calls from Ads from Different Sources

• How to Setup Goals in Google Analytics for Call Tracking Metrics

• How to Link Google Analytics to Your Call Tracking Metrics Account

• Importing Call Goals from Google Analytics to a Google Ads Account

In this training we will go through a quick intro to Microsoft Bing Ads (Formerly Bing Ads). The Microsoft Ads network makes up about 30% of all online searches and includes Bing.com, Yahoo.com, AOL.com and more small search partners.

Many of your competitors are not on this network because they don't know how to use it. This makes the cost per click lower which means lower cost per lead. Learn how to use this network and stay ahead of your competition!

You Will Learn:

• Intro to the Microsoft Bing Ads Network

• How to Use Microsoft Bing Ads

• Differences Between Microsoft Bing Ads and Google Ads Network

In this training we will go through how to setup a new Microsoft Bing Ads account without having to create a campaign first.

You Will Learn:

• How to Setup a New Microsoft Bing Ads Account

• Step-By-Step Demo Walkthrough for Setting Up a New Microsoft Bing Ads Account

In this training we will go through how to setup tracking code and goals for a Microsoft Bing Ads account to track inbound leads.

You Will Learn:

• How to Setup the UET Tag for Microsoft Bing Ads

• Setting Up Goals in Microsoft Bing Ads

• Step-By-Step Demo Walkthrough for Setting Up Tracking in a Microsoft Bing Ads Account

In this training we will go through how to import your Google Search Ad Campaigns into your Microsoft Bing Ads account, review the settings, and launch the new ads.

You Will Learn:

• How to Import Your Google Ads Search Campaigns Into Your Microsoft Bing Ads Account

• Verify All Components Were Imported Correctly

• Reset and Re-Enable Your Campaign Settings for a New Campaign in Microsoft Bing Ads

• How to Launch Your New Campaign in Microsoft Bing Ads

• Step-By-Step Walkthrough of Importing and Launching Your New Campaign

In this training we will go through advanced strategies for optimizing your ongoing Microsoft Bing Ads Search campaigns.

You Will Learn:

• Advanced Optimization for Microsoft Bing Ads Campaigns

• Advanced Campaign Setup and Optimization Strategies That Are Only Available in Microsoft Bing Ads, Not Available in Google Search Ads

• Reviewing Your Search Terms Report - It's Different Than Google Ads

• Reviewing Search Partners Data - It's Different Than Google Ads

• Step-By-Step Walkthrough Demo of Optimizing Microsoft Bing Ads Campaigns

In this training we will go over a quick Intro to Google Display Ads (Banner Ads), how they work, and the best targeting options for Real Estate Investor lead generation.

You Will Learn:

• How The Google Display Network Works

• How to Setup Google Display - Banner Ads

• Best Targeting Options to Find Motivated Sellers With Banner Ads

In this section of the Google Display Ads training we will go over an intro to how Google Display Campaigns and Ad Groups work and how to best set them up for lead generation. We will also discuss how Google Display Campaigns differ in setup and targeting from Google Search Ads.

You Will Learn:

• Intro to Google Display Campaigns and Ad Group Setup

• Effective Location Targeting for Google Display Campaigns

• Controlling the Budget for Google Display Campaigns

• Top Bidding Strategies for Google Display Campaigns

• Display Campaign Targeting Options to Find Motivated Sellers

• Google Display Campaign Setup Best Practices

In this training we will demonstrate how to setup a Google Display Campaign start to finish, and explain how and why we set things up this way for success.

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video.

Google Ads has updated many policies for how Real Estate Investors (Housing Related Ads) are allowed to target. Like Facebook, many location and demographic targeting options have been removed, such as Zip Code and Age targeting.

We will show you the new methods of effective targeting in Google Display Ads for motivated sellers.

You Will Learn:

• How to setup a Google Display Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.

In this section of the Google Display Ads training we will go over how to setup Google Display Remarketing Campaigns and best practices for them.

You Will Learn:

• How Google Display Remarketing Banner Ads Work

• How to Enable Remarketing Inside Google Analytics

• Setting Up Advanced Remarketing Audiences - Beyond the Default Settings

• Setting Up Display Remarketing Campaigns in Google Ads

• Remarketing Settings to Stop Showing Ads to People That Already Contacted You

• Step-By-Step Demo Walkthrough for Setting Up Display Remarketing Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements.

We also include a Download for our top Real Estate Website placements list.

We also include a Download for our top News website placements list.

You Will Learn:

• How Google Display Ads Website Placement Targeting Works

• Best Website Ad Placements for Motivated Seller Leads

• How to Target Your Banner Ads on Handpicked Real Estate Websites

• Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites that contain your targeted motivated seller keywords, such as "sell my house for cash" and other house selling situations.

You Will Learn:

• How Google Display Ads Contextual Keyword Targeting Works

• Our Top Keywords List to Target on the Display Network

• How to Target Websites With Content on Long-Term Care, Nursing Homes, Divorce, Probate, Etc.

• Best Practices for Targeting Websites by Keyword on the Google Display Network

• Settings You Must Include to Not Waste Money Targeting the Wrong Websites

• Step-By-Step Demo Walkthrough for Setting Up Display Ads Keyword Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to target homeowners.

You Will Learn:

• How Google Display Demographic: Homeowners Targeting Works

• Google Ads Demographic Targeting Updates - Most Aren't Allowed Anymore

• Step-By-Step Demo Walkthrough for Setting Up Display Campaigns Targeting Homeowners

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users that have recently searched specific keywords or have visited specific websites you add to your custom audience targeting lists.

You Will Learn:

• How Google Display Ads Custom Audience Targeting Works

• How to Setup Custom Audiences Based On Recent Keywords Searched by the User

• How to Setup Custom Audiences Based On Recent Website Visited by the User

• Best Practices for Targeting Custom Audiences on the Google Display Network

• Settings You Must Include to Not Waste Money Targeting the Wrong Users

• Step-By-Step Demo Walkthrough for Setting Up Display Ads Custom Audience Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites based on the website Topics you select.

You Will Learn:

• How Google Display Ads Topic Targeting Works

• Our Best Topics List to Target on the Display Network

• How to Target Websites With Content on Long-Term Care, Nursing Homes, Divorce, Probate, Etc.

• Best Practices for Targeting Websites by Topic on the Google Display Network

• Settings You Must Include to Not Waste Money Targeting the Wrong Websites

• Step-By-Step Demo Walkthrough for Setting Up Display Ads Topics Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to Similar (Lookalike) audiences to the ones you already have setup, such as remarketing audiences.

You Will Learn:

• How Google Display Ads Similar Audience Targeting Works

• Our Top Audiences to Use for Similar Audience Setup and Targeting

• Best Practices for Targeting Similar Audiences on the Google Display Network

• Step-By-Step Demo Walkthrough for Setting Up Display Ads Similar Audience Targeting Campaigns

In this section of the Google Display Ads training we will go over how to make sure your Google Display Campaigns are optimized and setup for top performance BEFORE launching the campaigns. We'll go over best practices for Display campaigns, best options for targeting, and an overall checklist for launching campaigns.

You Will Learn:

• Google Display Campaign Settings for Optimal Performance

• Best Practices for Google Display Campaigns and Optimization

• Benchmark Metrics for Google Display Campaigns - Very Different from Search Campaigns

• Best Practices for Different Targeting Options on the Display Network

• Settings You Must Include to Not Waste Money on Display Ads

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase leads and reduce wasted spend.

There are a lot of misconceptions and bad advice on optimizing Google Display campaigns from outdated blogs, free YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Display Ad strategies. This will clear up any misconception about how to use Banner Ads, and save you a lot of money by avoiding outdated, untested, and unreliable tips.

Like Facebook, Google Display Ads related to Housing (For Real Estate Investors Too) can no longer target based on Zip Code, Age, Gender, and many other common targeting methods still taught by some investors in online training.

We will show you the new methods for effective targeting in Google Display Ads that are still compliant with the new policies.

You Will Learn:

• Advanced Google Display Campaign Optimization

• Adjusting Data Columns to Monitor Lead Generation Performance in Google Ads Dashboard

• Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns

• Optimization for Campaign Settings and Performance Data for Display Campaigns

• Optimization for Ad Group Setups and Performance Data for Display Campaigns

• Optimization for Website Placements Performance Data for Display Campaigns

• Optimization for Ad Performance Data for Display Campaigns

• Testing New Ad Variations from Competitor Research and Market Trends

• Optimizing Based on Device Performance Data for Display Campaigns

• Optimizing Based on Location Performance Data for Display Campaigns

• Optimizing Based on Schedule Performance Data for Display Campaigns

• Step-By-Step Demo Walkthrough for Advanced Display Campaign Optimization Tactics