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Learn AdWords in 60 Minutes
Rating: 4.1 out of 5(418 ratings)
11,569 students

Learn AdWords in 60 Minutes

A comprehensive introduction to Google Adwords, for business owners who want to promote their businesses on Google.
Created byDavid Black
Last updated 3/2015
English
English [Auto],

What you'll learn

  • Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.
  • Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers.
  • Use the lecture as a "handbook for AdWords" within your business, able to refer back to it, whenever you need it.

Course content

1 section • 7 lectures • 57m total length

  • Generating New Clients and Leads With Google AdWords7:14

    Learn how Google AdWords connects you with potential customers on search and partner sites, using targeted keywords, display ads, and remarketing.

  • Navigating The Adwords Dashboard12:55

    Navigate the AdWords dashboard to manage campaigns, ad groups, and keywords; review performance and use the shared library, audiences, and extensions.

  • Choosing The Right Network4:22

    Compare the search network and the display network, noting their differences and advantages. The search network targets users searching on Google, while the display network reaches audiences on third-party sites.

  • Targeting With Keyword Match Types7:40

    Explore keyword match types, exact, phrase, modified broad, broad, and negative keywords, and how they shape reach on the search network. Improve click-through rate, quality score, and ad rank.

  • Researching The Most Profitable Keywords5:55

    Learn adwords in 60 minutes guides you through keyword research to identify the most profitable terms, using google planner to estimate search volume and forecast traffic.

  • Structuring Your Google AdWords Campaign6:07

    Structure your Google AdWords campaigns to mirror your website, create separate groups per product or service, and target specific landing pages with aligned keyword themes to maximize quality scores.

  • How To Optimise Your Google AdWords Campaigns12:49

    Analyze clicks, conversions, and quality scores to optimize AdWords campaigns. Use search term reports to refine keywords, add negative keywords, create product specific ad groups, and tailor landing pages.

Requirements

  • No experienced required. The course starts with the basics and moves on to more advanced topics towards the end.

Description

An essential introduction to Google Adwords from a world class PPC consultant.


This AdWords course is the introduction to David Black's popular course Google AdWords Business Training also available on Udemy.

It has been specifically designed for business owners who want to:

  • Learn more about how your business can use simple techniques to significantly improve the performance of their campaigns
  • Understand how to research, develop & manage profitable AdWords campaigns
  • Know how to effectively monitor and optimise your campaigns


ABOUT THE AUTHOR

David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.

If you have any questions, or would like some AdWords advice, please feel free to get in touch.


Who this course is for:

  • Business owners who want to use AdWords to grow their businesses.
  • Business owners who want to have more understanding and control over their spending on Google AdWords.
  • Business owners who want more knowledge and insight into Google AdWords when dealing with their PPC marketing agency

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