Digital Marketing with Google Ads & Facebook 4 entrepreneurs

We will go through adwords dashboard and navigate through it to get used to it.

We are going to start with something which is the starting point of all the search queries, which is search intent & then we will talk about search context along with keyword research.

Quality score is key to success in adwords marketing and we will see how it impacts your ranking in google's second price auction methodology.

Ad extensions are vital to success of your marketing campaign and in this video, we will cover them in detail.

Automated bidding strategies can do wonders for your campaign but you need to select the right one. We will learn about bidding strategies in this video.

Do you wonder about attribution models in conversion setup like last click attribution? Don't worry, we will cover conversion setup and attribution models in this video.

Before we jump into campaign setup, let's go through few fundamental.

let's start with one of the most important content type in today's digital world, video. In this section, we will start with the campaign setup for video.

We will cover video targeting and finish your video campaign setup.

Call Only campaigns are very good options for local businesses and agencies. In this video, we will are going to setup your call only campaign.

In this search campaign, our goal is get your visitors from expressing interest on your website.

Continuing with search campaigns, now we will walk through Buy and website visit options.

Display campaigns are very common and very effective for re-marketing. We will setup your display campaign in this video.

Let's briefly cover merchant account and shopping campaigns in adwords.

Let's briefly cover mobile app promotion campaigns in adwords.

This time we are going to use Youtube's dashboard to launch our video promotion campaign.

Use BCG matrix for keyword's performance review, categories them and reinvest to further improve the performance of your campaigns. 

Let's go through adwords reporting to cover the basic and see how we can use it to gain insight into our campaigns.

Now we are going to put together everything in this video and create a marketing plan for your launch. This is a detailed step by step launch plan where I am walking through the steps and you should follow along entering data for your plan.

In this lecture, we are going to talk about available performance indicators and how we can select a appropriate one for our campaign, remember, rinse and repeat. 

Facebook marketing introduction with touching upon the topic of social media marketing and why it is important.

Let's dive deeper into facebook marketing and understand the universe of Facebook advertising. 

Let's create our Facebook Group and see how we can use it for business purpose. 

Facebook Page introduction with focus on creating your facebook page and walking through some of the initial but important settings.

Facebook general settings and how we should optimize to get free likes and expansion.

In this video, we will more facebook page settings to further customize our page.

We will walk through facebook page navigation and best practices. 

Let's start with our Audience selection, we will cover basic targeting options in Facebook.

Let's dive deeper into audience creation and how we can use audience insight to create custom audiences. Please refer to resource attached with last video.

In this lecture, we are going to cover a advance and very useful technique for building a custom audience. 

In this video, we will use Facebook's audience builder platform to learn few more techniques of audience building. 

In this lecture, we will see how to create custom audience using facebook based engagement with your content like page, videos etc.

Let's create lookalike audience to quickly expand our audience base.

In this lecture, we will learn how to implement Facebook pixel on your website and  why we should be doing it. 

Let's start with Facebook page promotion and learn how it can be one of the most powerful tool in your marketing. 

In this lecture, we will walk through process of promoting your post on facebook and how to use it for brand promotion. 

Similar to last lecture, but in this lecture, we are going to focus on event.Learn how to create them or use them to grow your business. 

In this lecture, we will learn how to use various Facebook CTAs and offers to promote our business.

In this lecture, we will learn how to use Facebook messenger for business, it can be one of the most important tools in your marketing kit, especially for local businesses & professionals. 

We are going to cover Conversion campaign objective and how we can use these campaigns to grow our business. 

Let's setup your instagram setup for business.

Facebook can be used for lead generation and it is very good at that, in this lecture we will cover that.

In this short video, we will go through necessary elements of facebook reporting. 

We created our marketing plan at the end of adwords section, we are going to revise and update that plan with facebook marketing now.

List of facebook tools and guidance for your journey from here.