"This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords." - by Chris Zecha
- Benefit from David Black's years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainer
- Teach yourself and your staff how to expertly research, develop & manage highly profitable Google AdWords campaigns
- Take complete control over your spending and maximise your return on investment
- Manage and optimise your AdWords campaigns like a professional with insightful step by step guidance
Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.
We'll start with the basics;
- What Google AdWords is
- How the advertising networks works
- What factors result in your adverts being displayed
- How competing adverts are ranked
With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:
- Identify the most profitable keywords in your market
- Limit wasted clicks with carefully chosen negative keywords
- Structure your Adwords campaigns properly to ensure high ad rank and quality scores
- Boost advert performance with dynamic content
At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.
Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.
These steps include:
- Targeting specific geographic locations
- Serving your adverts at the optimal times of the day
- Marketing to previous visitors to your web site with remarketing
- Testing ads and landing pages with A:B split testing
- Boosting your ads performance and ROI with campaign optimisation
This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.
HOW TO USE THIS GOOGLE ADWORDS PPC COURSE
You can use this course in 2 ways:
- As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills.
- As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.
--- Course is currently up to date as of April 2015 ---
ABOUT THE AUTHOR
David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.
If you have any questions, or would like some AdWords advice, please feel free to get in touch.