Google AdWords Course for Beginners
4.4 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,326 students enrolled

Google AdWords Course for Beginners

A practical step-by-step guide to understanding how AdWords Search campaigns work and how you can improve your conversio
4.4 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,326 students enrolled
Last updated 7/2018
English
English [Auto-generated]
Current price: $31.99 Original price: $49.99 Discount: 36% off
21 hours left at this price!
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This course includes
  • 33 mins on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Increase profitability and lower your promotion costs
  • Create campaigns and track real-time statistics on the platform
  • Use advanced optimisation and campaigning techniques
Requirements
  • Good computer skills
  • English at a minimum level for easy understanding of the terms.
  • No prior experience in creating AdWords campaigns required
Description

Google is the most used search engine so the presence of a brand on Google AdWords is mandatory if you want to be where your customers are.

Google AdWords is a complex online promotion system that a Pay Per Click specialist can successfully use to increase sales or site traffic, optimise conversion rates, or lower the acquisition cost. Once the operating algorithm and optimisation techniques are understood, the specialist can easily determine the issues and opportunities that occurred during the campaigns.

This course is for you, both if you’re already managing AdWords campaigns and want to get better results for your money, or if you’re new to AdWords campaigning.

Who this course is for:
  • You want to manage Google AdWords campaigns without fear of losing money
  • You want to prepare for the official Google AdWords certification
  • You want to understand the work of a PPC specialist and even follow such a career
Course content
Expand 13 lectures 34:14
+ Introduction
13 lectures 34:14
Welcome!
00:04

What is Google AdWords and who is this course for?

Preview 02:12

What is CPC and CTR? What are Conversions and Impressions? What is Quality Score?

Preview 02:14

Learn how to properly structure the ads in ad groups and campaigns.

Structure of a well-set AdWords account
00:30

An overview of Google AdWords interface.

Interface
02:23

Campaign and settings, when and what options to use.

Creating the first Search Campaign
04:20

How to access and use Keyword Planner.

Keyword Planner
01:44

Inserting keywords into our campaign.

Inserting keywords
03:44

Ads, ad writing rules, ad extension, ad positioning, campaign structure example.

Ads
05:40
Quiz
15 questions

Remarketing audiences and AdWords conversions tracking

Bonus Lecture
07:00
Well done!
00:10