Google Adwords Course: Profit With Pay Per Click (PPC)

Learn to create basic Google search ads by setting up a campaign, choosing location and budget, and building ad groups with keywords, headlines, and descriptions.

Learn to implement advanced location targeting in Google Ads by selecting country, cities, PIN code radii, and exclusions to reach people in India while filtering out Moscow and other locations.

Master advanced language targeting in Google Ads by selecting specific languages, such as English or Hindi, to control who sees your ads and tailor campaigns for India.

Compare standard and accelerated ad delivery to control when clicks occur within your budget. Learn how budget, timing, and clicks flow through a Google Ads campaign.

Explore automatic and manual bidding strategies in Google Ads, including target and maximize conversions, maximize clicks, and maximum CPC techniques to optimize budgets and return on investment.

Learn to create and optimize ad extensions—site link extensions, call out extensions, location extensions, and social extensions—to add extra information and boost ctr in Google ad campaigns.

Learn how ad rotation and conversion tracking work in Google Ads, including how to optimize by showing the best performing ads and using scheduling to target specific days.

Learn how Google ads campaigns support unlimited ad groups and how to organize groups by topics to improve ad relevance, keyword alignment, and match user searches.

Discover how to use the audiences option in Google Ads to target display and video campaigns, including affinity, in market, and manual audience targeting.

Learn how to manage Google ads campaigns by understanding status indicators (active, eligible, enabled, inactive, removed), budget and spending signals, and how edits trigger learning status for campaign optimization.

Google ads daily budget is not a hard cap; it can exceed the budget when campaigns perform well or during events that spike search activity.

Create targeted Google ads by organizing campaigns into ad groups, crafting compelling headlines and descriptions, and testing promotions to boost engagement while following policy guidelines.

Explore display ads overview: how display ads appear on websites, YouTube and Gmail, and compare standard vs extended display campaigns, with budgeting, audience options, language, bidding, and campaign setup.

Learn to set up a Google display campaign, create unlimited ad groups, target locations and languages, and craft display ads with accurate landing pages, images, logos, and descriptions.

Learn how to set up a standard display campaign in Google Ads, including manual bidding, targeting options (locations, languages), ad group structure, and crafting headlines and descriptions.

Create a Gmail ads campaign in Google Ads, configure a display campaign, set budget and audience targeting, build ad groups and creatives, then review the preview and landing page.

Explain CPM and vCPM, show how Google earns via CPC and display ads, and summarize viewable-impression rules 50% visibility for 1 second web ads and 50% for 2 seconds video.

Master narrow targeting in Google AdWords by reaching highly interested audiences via demographic and audience targeting, using keywords and precise YouTube placements.

Explore vCPM versus CPC bidding methods to optimize digital marketing budgets, understand CPC and CPM dynamics, and learn how bid strategies and budget allocation affect ad performance.

Explore the main video ad types in Google Ads, including skippable in-stream, non-skippable, bumper and video discovery formats, plus shopping ads and campaign goals.

Create and manage video ad campaigns in google ads, building sequences for YouTube video ads with budgets, scheduling, targeting, and a call-to-action with a link.

Learn to create Google app install campaigns, set budgets and location targeting, craft headlines and descriptions, and upload images or videos to drive app installs.

Discover how Google smart campaigns use artificial intelligence to simplify campaign setup, letting small businesses generate leads or traffic with minimal effort, ad creation, budget controls, and location targeting.

Run Google Ads for 15 to 30 days to collect data and identify what works; set a total budget first, then determine the daily budget and target high value keywords.

Set up a Google Merchant Center merchant account, verify your website, and link your store to show products to shoppers on Google Shopping.

Create a shopping campaign in Google Ads with AI-assisted guidance to simplify setup. Target India, configure location and dates, upload the product feed, and launch shopping ads.

Discover how to find profitable keywords for Google Ads, create ad groups, analyze monthly searches, competition, and use keyword ideas to tailor digital marketing campaigns.

Discover how to use free marketing through Google, retarget website visitors and YouTube viewers, and build audiences with Google Analytics and Audience Manager to run campaigns.

Define conversion tracking and goals, illustrate end-to-end conversions from sign-ups to purchases, and demonstrate setting up Google Ads conversion tracking with value, windows, and website triggers.

Learn how the GCLID concept tracks Google ads data into Google Analytics, and enable this setting in your Google account to improve campaign targeting and insights.

Learn how to use the campaign URL option in Google Ads to track when users click your ads, capturing device, location, network, and other parameters via a tracking template.

Explore frequency capping in Google Ads, learn how to limit how often the same user sees a campaign across video and display ads, and optimize impressions per period.

Learn to use Google's design tool to create and customize images with drag-and-drop, convert designs to XHTML, and upload published HTML assets with size options like 300x250.

Discover how the shared budget feature lets you allocate funds across campaigns, name the budget, and let Google automatically shift spending toward higher-performing campaigns.

Navigate the ad review option in Google Ads, understand how policy compliance affects approval times, and leverage policy guidance and support to resolve issues.

Master automated rules in Google Ads to schedule campaigns to start and stop automatically, using the rules tool to name, configure actions, and set times.

Use the Google ads preview and diagnosis tool to see how your ad appears for searches in different locations and languages. Understand how this helps verify appearance and impressions.

Learn how to use Google Ads scripts to automate workflows, edit rules in bulk, manage keyword groups, and implement programmatic automation to streamline campaigns.

Explore the change history feature in Google Ads to review past campaign edits, track budgets and currencies, manage user access, undo actions, and export data.

Learn to customize columns in Google Ads to measure impressions, views, and performance, and create custom columns for mobile device data and Google Analytics data.

Use keyword insertion to personalize ad copy by dynamically inserting search terms into your campaigns, boosting relevance across ad groups.

Discover how the if function in Google Ads tailors headlines and descriptions for mobile users, enabling device-based ad copy control in PPC campaigns.

Explore how to implement a countdown timer in Google Ads campaigns to create urgency, set automatic end dates, and display dynamic countdowns that update across time zones.

Learn to use the copy and paste feature to duplicate campaigns and ad groups, compare performance, and quickly edit headlines and descriptions for better Google Ads results.

Explore the bid stimulator to see how alternative budgets would have performed, showing impressions and clicks, while noting that Google AI insights should not guide future spending.

Clarify the difference between acquisitions and conversions in PPC campaigns, detailing how to attract new users, collect emails, and convert them into customers.

Avoid Google Ads mistakes by adding ad extensions and building relevant fast-loading landing pages, running campaigns 15–30 days, and using remarketing with properly grouped keywords and negative keywords.

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