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Google Adwords Course: Profit With Pay Per Click (PPC)
Role Play
Rating: 4.4 out of 5(21 ratings)
131 students

Google Adwords Course: Profit With Pay Per Click (PPC)

Learn Google Ads to Get More Traffic, Leads & Sales to Grow Your Business & Career and get your Google Ads Certification
Created byBeing Commerce
Last updated 1/2026
English

What you'll learn

  • How Google Ads works behind the scenes
  • Search, Display, Video, App, Smart, and Shopping campaigns
  • Google Ads account and campaign structure
  • Keyword match types and negative keywords
  • Location, language, and audience targeting
  • Bidding methods like CPC, CPM, vCPM
  • Daily budgets and ad delivery methods
  • Writing effective ad copy
  • Using ad extensions to increase clicks
  • Conversion tracking and GCLID
  • Remarketing strategies
  • Merchant Center and Shopping Ads setup
  • Automated rules, scripts, and tools
  • Common mistakes and how to avoid them

Course content

4 sections62 lectures8h 6m total length
  • Google Adwords Mastery (Promo)2:36

    Develop Google AdWords mastery with a promo-focused look at pay per click (PPC) strategies to drive effective campaigns.

  • Watch This Important (Don't Skip)1:32
  • Google Ads Introduction15:10
  • Problem Marketers Face in Google Ads7:54
  • How Google Auction Actually Works?16:48

    Learn how Google's ad auction works, where ad rank pairs your maximum bid with quality to determine placement; money, bidding, and quality drive clicks and costs.

  • How Google Ads Charge Money?3:40
  • Article0:10
  • What kind of Ads Are In Google Ads7:10
  • How Google Structure Looks Like?9:22
  • What Are Types of Keywords?14:08
  • What is The Role of Negative Keywords?4:07
  • Tour & Creation To Google Ads Platform4:25
  • What Are Objective Campaign inside Google Ads?5:58

Requirements

  • A computer with internet access
  • A Google account
  • Basic understanding of online marketing (helpful but not required)
  • Willingness to practice and test campaigns

Description

This Google Adwords Course is designed for anyone who wants to run profitable pay-per-click ads without wasting money, guessing settings, or depending on agencies.

Google Ads can bring instant traffic, leads, and sales—but only when campaigns are set up the right way. Many advertisers lose money because they do not understand bidding, targeting, keywords, ad structure, or tracking. This course removes that confusion and shows you how Google Ads really works, step by step.

You will start from the basics and move into real campaign creation. Every section is structured to help you understand why each setting matters, not just where to click. By the end of the course, you will be able to plan, launch, manage, and improve Google Ads campaigns with confidence.

This course covers Search Ads, Display Ads, Video Ads, App Campaigns, Smart Campaigns, and Shopping Ads. You will learn how Google’s auction works, how ads are charged, how bidding methods differ, and how to control your daily spend properly. You will also understand how to choose the right campaign goal so your ads match your business needs.

Most beginners struggle with keywords and targeting. This course explains keyword match types, negative keywords, keyword insertion, and audience targeting in a very clear way. You will learn how to stop irrelevant clicks and focus only on users who are likely to convert.

Ad copy is another major problem area. You will learn how to write ads that get clicks without breaking Google policies. You will also learn how ad extensions increase click-through rate and how to use them the right way.

Tracking is what separates profitable advertisers from those who guess. This course explains conversion tracking, GCLID, acquisition vs conversion data, and how to read reports correctly. You will know which ads are working and which ones need changes.

You will also learn many real account features that are rarely explained clearly, such as shared budgets, automated rules, scripts, frequency capping, ad preview tools, bid simulators, change history, and column customization. These features save time and help you control large or small accounts with ease.

This course is not theory-heavy. It focuses on actual campaign actions, common mistakes, and problem-solving situations you will face when running ads for yourself or clients.

If you do not join this course, you may continue wasting money on ads that do not convert, relying on guesswork, or feeling unsure about Google Ads settings. If you do join, you will gain a clear system for running ads with purpose and control.

By the end of this Google Adwords course, you will be able to:

  • Launch campaigns with confidence

  • Control costs instead of overspending

  • Target the right users

  • Track real results

  • Make smart changes based on data

This course is suitable for beginners as well as marketers who want a clearer and more practical understanding of Google Ads.

Who this course is for:

  • Beginners who want to learn Google Ads from scratch
  • Business owners running their own ads
  • Freelancers offering PPC services
  • Digital marketers who want stronger ad skills
  • Agency owners training team members
  • Anyone tired of losing money on ads