The Complete Google AdWords Course: Beginner to Expert!

Name: The Complete Google AdWords Course: Beginner to Expert!
Rating: 4.0 (1050 reviews)

6-hour Beginner to Advanced Guide to Google Adwords. Learn effective Online Advertising using Search Network & YouTube!

Created bySuppoman ™

Last updated 7/2024

English

What you'll learn

Run a Google Adwords Campaign that captures high-quality leads for your business or website

Course content

16 sections • 76 lectures • 5h 13m total length

Thank you for learning Google AdWords with me! Here is what you will learn!1:37
What is Google AdWords?6:32
Explain what Google AdWords is and why it matters, noting Google processes 40,000 searches per second and top ad spots capture 40% of clicks.

Setting up your Google AdWords Account!8:35
Overview of Google AdWords Campaign Terms Simplied!1:33
What is a Campaign!3:50
Ad Groups and Adverts Explained Simply!2:18
Explain ad groups and adverts in Google AdWords and how to select keywords for text ads on the search network, with two headlines, a display URL, and description.
What are Keywords, and Why are they Vital?6:39
Explore how to choose keywords, from loose terms to buying keywords, and how phrase and exact match control when ads appear and bidding against competitors to attract buyers.
Your First Exercise - Getting Prepped for Campaigning!2:24
Identify your hottest product and its audience, and decide how they will find it—Google search or video. Outline location, value, offer, and initial keywords to prepare for campaigns.

Selecting the correct campaign and naming it!4:51
Should you promote via Google search partners?3:58
How to use Location targetting effectively!5:00
Advanced Location Targetting - most people don't use this, but you should!5:53
Location Options - This can save money on wasted targetting!3:40
Setting Your Language Targeting!0:50
Setting up your first big strategy (Beginner level)2:56
Ad extensions1:37
Ad extensions add extra fields to your ads, including site links, ratings, phone numbers, addresses, app links, and reviews, creating bigger, more visible ads that drive more clicks and conversions.
Overview of Advanced Settings2:42

Introduction to Bid Strategies!1:45
Target Search Page Location - What is it, and why choose it?2:37
Target CPA - What is it, and why choose it?2:54
Target CPA sets bids to achieve conversions at a specific cost per acquisition within your budget, using conversion data and requiring conversion tracking to optimize results.
Target ROAS - What is it, and why choose it?2:04
Target Outranking Share - What is it, and why choose it?3:59
Maximise Clicks - What is it, and why choose it?3:37
Maximize clicks drives traffic by letting AdWords bid to get the most clicks within your budget, providing fast feedback from analytics to optimize ads for conversions.
Enhanced CPC - What is it, and why choose it?1:30
Manual CPC - What is it, and why choose it?4:12
Choose which Bid Strategy meets your needs!1:39

What are Site Extensions?1:26
5 Reasons Why You Need Site Extensions!5:57
Boost ad prominence and click-through rates with site extensions that add multiple clickable areas, site links, and mobile call options. Enhance conversions and credibility through richer ad text and ratings.
What are the different Ad Extension types?3:47
How to Add Location, Call, App & Callout Ad Extensions to your Ad2:30
How to View Your Finished Ad!2:40

Requirements

You will only need a computer that has access to the internet

Description

If you are looking to convert browsers into Sales with the world's most powerful Online Advertising tool, Google Adwords, you may love this Udemy Course!

In this 5 hour Complete Google Adwords Course, you will learn to go from Beginner to Advanced in Online Advertising on the World's Biggest Search Engine.

In this course, you will learn how to:

Write a Super-Effective Ad using the new Expanded Text Ads
Choose keywords that trigger your ad to be shown to 'buying' browsers
Enable more conversions by attaching other product links to your ad
Maximise clicks and traffic to your web pages with ease
Select a bid strategy that gets you profit on your ad spend
Do Power Product Marketing on YouTube via Google Adwords for Video

Google Adwords can be the most powerful tool you have in your business-building arsenal to boost the sales of your product or service.

You will have Udemy's 30 day money back guarantee if for what ever reason this course did not meet your expectations, meaning the only thing you risk is your time!

So get learning Google Adwords and see precisely how you can turn the button on for your sales and start converting clients by the end of the day!

Don't delay, every minute could be costing you money!

Who this course is for:

Anyone who is looking to market their business with the use of Google Adwords
Small business owners / entrepreneurs looking for highly-qualified traffic to their website or product landing page
Anyone looking to make high quality Google Ads for themselves
Social Media and Marketing managers looking to run campaigns for their companies
Freelancers looking to run campaigns for clients

The Complete Google AdWords Course: Beginner to Expert!

What you'll learn

Explore related topics

Course content

Welcome to The Google AdWords Course!2 lectures • 8min

Let's Get Started With Google AdWords!6 lectures • 25min

How To Create a Campaign, the Effective Way!9 lectures • 31min

How to Write Super-Powerful Ads!1 lecture • 9min

Keywords - The Heart of Your Adwords Campaign!8 lectures • 42min

Setting up Payments and Billing!1 lecture • 2min

Creating your Google Adwords Conversion Campaign3 lectures • 17min

Google Adwords Bid Strategies! (Advanced)9 lectures • 24min

Enhancing your Advert with Ad Extensions5 lectures • 16min

How you should approach your Campaign results!1 lecture • 8min

Requirements

Description

Who this course is for: