Google & YouTube Ads, Bing Ads, Retargeting & ChatGPT Course
What you'll learn
- Setup your Google Ads Account. Use Google Coupon. Write your Google Ad Copy. Create Your First Campaign. Get your Advertising Up & Running. Use ChatGPT.
- Find more Converting Customers Across all of Google's Channels Like YouTube, Display, Search, Discover, Gmail, & Maps. Drive Performance Based on your Goals.
- Use the Power of Google Discovery Campaigns. Maximise your Efficiency with Google Max Performance Campaigns. Learn the Latest Google Ads Trends.
- Choose the Right Keywords. Optimise your Google Ads Targeting. Learn New Keyword Matching Options. Use Efficiently Negative Keywords.
- Understand Everything About Search Terms Reports. Use Auction Insights to Compare Performance. Determine a Bid Strategy Based on your Goals.
- Improve your Google PPC Quality Score. Make Use of Ad Extensions. Learn Retargeting. Set Up Google Shopping (Google Merchant Centre).
- Learn Bing Ads. Learn Auction and Delivery. Understand Common Terms & Keywords. Import your Google Ads into Bing. Easily Navigate in Bing Ads Interface.
- Learn Google Retargeting. Setup Powerful Retargeting Campaigns. Use Google Audiences Solutions. Learn Everything about Customer Match. Enjoy Quizzes.
- Learn How to Quickly & Efficiently Setup YouTube Skippable Ads & YouTube Non-Skippable Ads. Use your Videos to Promote your Products & Brand on YouTube.
- Learn How to use Google Shopping & Google Merchant Centre. Link your Merchant Centre. Upload Feed. Review Products. Setup Shipping Services.
- An Internet Connection. No Previous Knowledge of PPC is Required at All. Only Determination and a Hunger to Learn. We will Teach you the Rest.
Learn Google Ads, Youtube Ads, Bing Ads & Google Retargeting Fast & Fun. Enjoy Interactive Quizzes A, B, C, D. This Google Ads Course has been Completely Updated with New Google Responsive Search Ads, Google Discovery Ads, Google Display Ads, Google Max Performance Ads & Guide to Using ChatGPT & ChatGPT Plus with Plugins.
Setup your Google search campaign today. Learn how to set up your Google ads account, use Google coupon, write your Google ad copy, create your first campaign, and get your advertising up & running. In this Google ads course you will walk-through setup, configuration, creating ad copy, adding your keywords, and optimising your ads to drive traffic to your website. Setup also Google display campaigns, Google discovery campaigns & Google max performance campaigns. Optimise your audiences. You will learn how to setup retargeting and Google shopping (google merchant centre). You will also learn how to create Google ads performance reports with Google data studio. All screen recordings show new Google ads manager layout.
Setup your Google search campaign today
Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.
With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you'll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you're offering.
To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It's definitely worth investing in Google Ads, as even if you're ranking well organically, your results are likely to appear lower than those who have paid to promote.
Write Google ads copy that people love to click on
If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of Ad Copies are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make Ad Copies sound more specific.
Choose the right keywords
Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
Optimise your Google ads targeting
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
Learn new keyword matching options
Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
Use efficiently negative keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
Understand everything about new search terms reports
Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.
Use auction insights to compare performance
The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting by showing you where you're succeeding and where you may be missing opportunities for improved performance. The auction insights report is available for both Search and Shopping campaigns.
Determine a bid strategy based on your goals
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising goals to choose your bid strategy.
Improve your Google PPC quality score
Google uses your PPC Quality Score (QS) to decide how your ad should rank. The higher your quality score, the better your position will be. This score factors in how relevant your landing page and ads are to the keywords you've selected and also assesses your expected clickthrough rate.
Maxime your efficiency with Google Max Performance Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google's automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They're all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.
Learn Google Ads retargeting
Retargeting is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Set up Google shopping (Google merchant centre)
If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in Google Ads. Then, we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.
Create visual performance reports with Google data studio
You can add Ad Manager as a data source in Data Studio to create data visualisation reports. The most popular Ad Manager report dimensions and metrics are available. These reports can be securely shared with others in your organisation or publicly.
Learn how to efficiently setup YouTube ads
YouTube connects you to the people who matter most to your business. Turn viewers into customers, on any budget. YouTube Ads uses Google data to match your message to the right people at the right moment. YouTube Ads make it easy for people to choose your business. Get more purchases, subscribers, website visits, and more. Anyone can make a YouTube ad that gets results.
Learn how to quickly import & setup Bing ads from your Google ads account
Create deeper customer relationships with Microsoft Advertising. Deliver relevant, personalized experiences to a wider audience that’s ready to engage and purchase online. Reach people where and when they’re ready to act. Access 724 million monthly unique searchers on the Microsoft Search Network and 250 million unique users through native advertising on brand-safe experiences.
Learn how to use ChatGPT
We've added comprehensive guides on using ChatGPT and ChatGPT Plus, two powerful tools that can revolutionize the way you interact with your audience. These guides will show you how to leverage these tools to create engaging content, automate responses, and much more.
When you enrol, you also get:
Course materials and tuition worth at least $2.700 - you get it all - for a tiny fraction of the cost
Handy PDF & MP3 packed with useful and Free Extra Resources you can download from our Resource Centre
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money back guarantee
Fast & friendly support in the Q&A section - ask me a question anytime
Interactive quizzes making learning Fun
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
Online PPC Advertising has become one of the most in-demand skills. In fact, online PPC Advertising jobs can pay upwards of 100k USD per year. Why? Every business can benefit from someone who creates great Google ads campaigns. From startups to fortune 500s and everything in between, online advertising can make or break the success of an organisation.
We look forward to welcoming you on board as our newest student,
Ing. Tomas Moravek & Hazel Owens
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- For You.
- B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Facebook Admins, Facebook Editors, Social Media Marketers, Facebook Marketers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.
In the tapestry of the digital age, where each thread represents a journey of growth and discovery, Tom has woven a narrative rich with knowledge, dedication, and an unwavering commitment to the empowerment of his students. Since the pivotal year of 2018, Tom has been the guiding star for over 900,000 Udemy learners, navigating them through the complex constellations of Facebook, Instagram, WhatsApp, and Messenger Ads, as well as the expansive universe of Digital Marketing Strategies, ChatGPT, Copywriting, and SEO. His counsel has shaped the strategies of titans like RE/MAX since 2014, and in 2016, his prowess was recognized with the Internet Efficiency Award, a testament to his visionary campaigns on Facebook Ads.
The narrative took a heartfelt turn in Christmas 2019, when a young Swedish student's message illuminated the profound impact of Tom's teachings. This moment was not just a testament to Tom's influence but a catalyst for a deeper mission. Moved by the transformative journey of his student, Tom embarked on a relentless quest to enrich his offerings, dedicating countless nights, weekends, and holidays to crafting educational experiences that not only inform but inspire.
Tom's odyssey through the realms of education and digital mastery began long before his Udemy fame. His early role as a Cambridge ESOL Examination Manager and his award-winning work with the blind in 2010, recognized by the Ministry of Education in Prague with the 2008 European Prize Label, laid the foundations for his educational philosophy. The establishment of the European Educational Centre in 1998 and his leadership there until 2012 underscored his commitment to accessible, transformative education. His academic journey, marked by a pivotal thesis at the University of Hradec Králové on e-learning, paved the way for one of Europe's most successful digital learning project.
Tom's marketing acumen, honed over years from 1998 onwards, reflects a journey of innovation and impact. From launching the first website and marketing campaign for the European Educational Centre, to his invaluable contributions to projects like Bath Deluxe, Chateau Trnová, Design Living 365 and Bauhaus Scandinavia, Tom stands as a rare gem in the educational field, blending profound educational insights with real-world marketing skills.
The year 2021 marked another milestone when Tom became the first Udemy instructor to navigate his students through the challenges posed by Apple & EU restrictions on Meta Ads. His pivot to AI-Powered Digital Marketing Strategies in 2023, with a focus on ChatGPT, demonstrates his commitment to staying at the forefront of technological and educational evolution.
Driven by a deep-seated belief in the transformative power of education, Tom's mission transcends mere knowledge transfer. It's about inspiring change, nurturing potential, and opening doors to new opportunities in our rapidly evolving digital landscape. His decision in 2024 to dedicate himself fully to his students as a full-time Udemy instructor is a bold affirmation of his commitment to their growth and success.
Tom's life, shared with his wife and their beloved rescued dog in the serene Costa Del Sol, is a reflection of his teaching philosophy: finding joy in simplicity, beauty in learning, and fulfilment in empowering others. The gratitude and success stories of his students are lifetime motivation for his activity.
Tom's story is a beacon of hope and inspiration, a reminder that education is the key to unlocking our fullest potential. His journey invites us to embark on our own paths of discovery and transformation, guided by the light of knowledge and the power of dedication.
"Thank you for sharing. I am addicted to your courses, and after YouTube will do Facebook Marketing for Realtors. I have taken one short course for Facebook marketing for $1,000 and must admit that yours is way better. Not to mention the price difference. Thanks again. See you on the course!" Kateryna
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
PPC marketing is a fully measurable and affordable form of web marketing, but it can take years of experience and in-depth knowledge to really know how to get the most out of your campaign - that's where Freelance To Success come in.
Freelance To Success have already gained the knowledge over years of experience and we have put it to the test with impressive results. Now all that is left is to share it with the world. We have designed an easily digestible learning program tailored to suit your needs and guaranteed to give you a head start with your journey to becoming a PPC guru.
Whether you are completely new to PPC or consider yourself a PPC expert, our training programs have something for everyone.
Welcome to Learn Digital Advertising – your digital nexus for mastering the art of online marketing, established in 2019. With a treasure trove of nearly 60 courses, Learn Digital Advertising a beacon for those looking to demystify the digital marketing landscape and forge a career filled with success and innovation.
Dive into the depths of digital marketing with courses designed to empower you with the knowledge of ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, and SEO. Each course is a cornerstone, laying the foundation for a robust and dynamic understanding of digital advertising strategies in the modern era.
Why Choose Us?
Expert-Led Instruction: Learn from industry experts who bring real-world insights and cutting-edge strategies to your screen.
Dynamic Content: Our courses are rich with animated explainers, face-to-face tutorials, practical screen recordings, and interactive quizzes, making learning not just effective but enjoyable.
Certification and Career Advancement: Elevate your professional profile with certifications like the Meta Certified Media Buying Professional, recognized across the industry. Prepare for success with detailed study guides, mock exams, and a comprehensive curriculums that ensure you're exam-ready.
Community and Support: Join a thriving community of 1,000,000+ learners. Engage, query, and collaborate as you navigate through the course material with the support of fellow digital marketing aspirants and experts.
Embark on The Ultimate Digital Advertising Odyssey, and transform from a novice to a certified media buying maestro. Master the nuances of Facebook, Instagram, WhatsApp, and Messenger Ads, and unlock the secrets to skyrocketing sales and generating impactful leads.
Our commitment goes beyond teaching; we invest in high-quality content development to ensure each lesson is not just a learning experience but a stepping stone towards your career zenith. With us, you're not just enrolling in a course; you're stepping into a realm of endless possibilities where your career can soar to new heights.
Enroll today and begin your journey to mastering digital advertising, where every course is a chapter in your success story. With us, the digital world is not just a marketplace but a canvas, and you're the artist ready to make your mark.
At Learn Digital Advertising, we believe that the heart of our success is mirrored in the satisfaction and achievements of our students.
Their journey of growth, understanding, and professional advancement fuels our commitment to delivering unparalleled digital marketing education. We are proud to share some of the reviews from our community, testimonials that are not just words, but the echoes of real experiences, challenges overcome, and victories achieved.
Gratitude That Inspires
I appreciate your efforts and massive contribution to this course, especially this lesson where we can practice before the exam. Thanks a lot.
This message from Giorgi highlights the essence of our mission: to empower, to prepare, and to support each student through every step of their learning journey. It's the gratitude we receive that reminds us of the impact we can make.
Real Learning from Real Experts
“This Facebook Ads course is amazing.
I’m really impressed how Tom explained all this complicated stuff easily and clearly. He’s not like other ("Marketing Gurus") out there who sell their image and luxury life. He’s so professional and cares about other students learning too. I will manage it for sure with Tomas’s courses.
Thank you, Tom.”
Evangelos's words encapsulate our approach: clarity, authenticity, and a genuine commitment to student learning over self-promotion. We stand apart by standing together with our students.
A Journey Towards Mastery
“The best most thorough paid social advertising class you can ever take.”
Nicole's review speaks volumes about the depth and comprehensiveness of our curriculum. We strive to be the most thorough, leaving no stone unturned in your path to mastery.
Empowerment Through Knowledge
“Hi Tomas, Yes! this course fit my current role as Facebook Marketer and as aspiring Media Buyer with clients in the future. Thank you so much for sharing case study and quizzes that are challenging part. Please share more and success to us.”
Mailanie's feedback reflects our goal to empower students with practical knowledge and skills that are directly applicable to their careers, today and tomorrow.
The Excitement of Practical Application
“Can’t wait to put it all into practice. Great stuff.”
The anticipation of applying new knowledge is a powerful indicator of effective learning. Our courses are designed not just to inform but to inspire action.
Your Success Is Our Story
These voices from our community are a testament to the journey we embark upon together at Learn Digital Advertising. Each review, a story of dedication, each feedback, a chapter of success. Student satisfaction isn't just important to us; it's our most cherished indicator of success.
Join us at Learn Digital Advertising, where your growth is supported, your success celebrated, and your satisfaction paramount. Here, education transcends the digital—it transforms lives.
Embark on a transformative learning adventure with our unique 7-Step Fun Learning Approach, designed to make your journey from digital advertising novice to expert not just educational, but exhilarating.
With over 1,000,000+ satisfied students, we invite you to join our community and discover the most engaging way to master digital advertising. Here's how:
1. Animations with Interactive Quizzes: Dive into learning with vibrant animated explainers paired with interactive quizzes. This dynamic approach ensures you grasp concepts quickly and retain them longer, making learning both fun and effective.
2. Enjoyable Writing Assignments: Get hands-on with practical writing assignments. Craft compelling ad copy for Facebook & Instagram, learn the art of influencer outreach for social shares, and customize our professional templates to your needs. It's learning by doing, at its best.
3. Practical Screen Recordings with Step-by-Step Explanations: Follow along with practical screen recordings as we show you exactly how to execute strategies. Apply what you learn immediately with our proven success blueprints. Master every Facebook Campaign Objective & Ad Format, and set up Facebook for Business like a pro.
4. Interactive Quizzes throughout the Course: Engage with interactive quizzes, featuring hundreds questions designed to prepare you for the 410-101: Meta Certified Media Buying Professional Exam. This comprehensive quiz format, combined with practical assignments, fine-tunes your decision-making skills, mirroring the challenges faced by media buying professionals.
5. Official Media Buying Guide: Navigate through the course with the official Media Buying Guide at your side. This step-by-step guide enriches your learning with crucial topics and glossary terms essential for every Media Buying Professional.
6. 410-101: Meta Certified Media Buying Professional Explanations & Training: Tackle the daunting 410-101 exam with confidence. Our course demystifies this challenging certification, offering in-depth explanations, screen recordings, quizzes, and two complete mock exams. This holistic approach not only prepares you for the exam but ensures you grasp both the theoretical and practical aspects of media buying.
7. Careers & Freelancing Kickstart Guide: Turn your new skills into career opportunities. Whether you're eyeing your first job in Digital Marketing or starting a freelance venture, our kickstart guide, complete with cheatsheets, templates, and guides, paves the way for your success.
Join Now and Transform Your Career
Step into a world where learning digital advertising is as thrilling as it is rewarding. By enrolling today, you're not just signing up for a course; you're embarking on a journey that promises to elevate your skills, boost your career, and open doors to new opportunities. With our 7-Step Fun Learning Approach, every lesson is an adventure, every quiz a challenge, and every assignment a step closer to your dreams.
Don't wait to transform your career and become a certified digital advertising expert. Enroll now and let's embark on this exciting journey together. Your future in digital marketing starts here.