Google Ads Targets & Goals | For Agencies & Freelancers

How to build proper Google Ads Targets & Goals that will retain your clients
Free tutorial
Rating: 3.6 out of 5 (15 ratings)
991 students
55min of on-demand video
English [Auto]

How to build Goals for Google Ads
How to set targets
How to negotiate goals with potential clients
How to prioritize & structure the goals


  • No previous experience needed


How many times have you faced a client with unrealistic or poorly defined advertising goals?

It's not their fault!

It's your job as an expert to provide expertise and put order into their world in order to gain progress & profit.

This is not a technical course despite we need to touch on the topic of numbers and formulas at some point, this is more of a business course since the very same strategy keeps my business alive since 2011.

The foundation of the performance marketing service no matter we speak about Google Ads, Facebook Ads or other platforms is the right goals set up.

  • What is a good goal?

    • It motivates

    • Makes you think

    • Inspires you

    • Rewards you

    • Leads you to concrete actions

    • It takes you to a new path

    • It is measurable

    • Data based

    • Exactly to the point

    • Achievable

    • Relevant at the moment

    • With a precise deadline

    • That keeps the customers

    • Profitable

    • Continuously Developing

About the author of this course: Grigor has been the owner of the digital agency Business Trend since 2011. Bachelor of Marketing. Founder of a number of courses on the Udemy platform with more than 20,000 students. Certified Google Ads & Google Analytics expert with more than 10 years of practical experience. He will soon publish his first book, the Google Analytics Kickstarter Guide, with BPB Publications, one of Asia's largest e-book publishers.

Who this course is for:

  • Google Ads experts
  • Freelancers
  • Digital agencies
  • Business owners
  • Entrepreneurs


Google Ads&Analytics Expert
Grigor Yovov
  • 4.0 Instructor Rating
  • 302 Reviews
  • 28,149 Students
  • 8 Courses

I have 10+ years of experience with Google Ads, I am a certified Google Ads Expert. I am also a Google Analytics expert. I am also a Bachelor in Marketing.

I am a 100% job, successful UpWork freelancer. You can find a lot of 5 stars feedback in my profile. Here is just one of them related to Google Ad & LinkedIn & Facebook ads for a USA medical niche client:

“Grigor is the first freelancer who not only was able to set up my social media platforms but get results. I will rehire Grigor for other projects.”

I am the creator of the Business Trend digital agency.

If you want to visit it just click the "Earth" icon under my picture.

Now tell me more about your project. What is your niche and what are your business goals & advantages? What triggers your customers to buy?

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