Google Ads Paid Search Sales & Media Planning Course

Gain practical insights into pay-per-click and paid search with Google Ads, including selling strategies, geofencing, omni-channel campaigns, audits, dashboards, and client education.

Learn how paid search drives high-intent traffic, talk confidently about Google and Microsoft ads, and optimize keywords, audiences, budgets, and measurements to improve cost per conversion.

Learn how Google and Bing paid search ads work, from text and call-only campaigns to shopping, display networks, local service ads, and YouTube video placements across the funnel.

Develop a paid search strategy by researching client offerings, defining target audiences, and organizing campaigns by service with keywords and negative terms for Google and Bing.

Learn to use Google Keyword Planner to discover new keywords, assess search volume and forecasting, and build a client-ready keyword list for paid search campaigns.

Explore how to build a Google search campaign from service-level campaigns to ad groups, ads, and keywords, using skag strategy, match types, ad extensions, negative keywords, and conversion tracking.

Learn how to launch and optimize Google Ads paid search campaigns for clients, from audit and account restructuring to tracking, pixels, and real-time reporting for performance-driven results.

Audit and client discovery drive campaign development, including account restructuring, new campaign builds, copy and landing page finalization, and integrated tracking with analytics and tagging.

Master paid search reporting with real-time dashboards that integrate Google ads, analytics, AdWords, social campaigns, and white-label options, plus downloadable reports and search-term insights.

Execute a structured optimization across campaigns, ad groups, audiences, and demographics to improve performance, then refine bid strategies, negatives, and search terms through testing.

Outline pricing and cost structure for paid search, including management fees of 750 per month or 15% of media spend, and dashboards for Google and Microsoft ads.

Explore how a paid search audit uses a 60-point checklist to reveal issues, quick wins, and long-term strategies for Google Ads, dashboards, and competitive insights.

Measure campaign success with call tracking and lead reporting across paid search campaigns, especially Google Ads, to reveal performance and drive faster lead follow-up and CRM insights.

Master omnichannel site retargeting across Google Display, Facebook, YouTube, LinkedIn, Twitter and more; use cookies to re-engage visitors, lower cost per conversion, and boost overall ad performance.

Master the insertion order template and key inputs to launch Google Ads campaigns, including account access, Google Tag Manager, Google Analytics, objectives, KPIs, keywords, ad copy, budgets, and targeting.

Create a Google Ads insertion order template (version 2) with agency and client data, budget, CPC, keywords, negatives, ad copy, extensions, and bid modifiers to drive leads and calls.

Gain back end access to the Google Ads platform and learn to build campaigns, ad groups, ads, extensions, keywords, negative keywords, and audiences, while budgeting and bidding efficiently.

Learn to win brands with paid search by using foot-in-the-door tactics, including low-cost audits, 24/7 analytics dashboards, site retargeting, call tracking, and transparent reporting to drive ROI.

Perform quick competitive analysis by identifying top Google and Bing advertisers, reviewing their ad copy and landing pages, and comparing national and local campaigns to sharpen your strategy.