Google Ads Paid Search Sales & Media Planning Course

Name: Google Ads Paid Search Sales & Media Planning Course
Rating: 4.5 (16 reviews)

How To Sell Google Ads & Oversee A Paid Search Team

Created byCroxton MBA

Last updated 6/2022

English

What you'll learn

How To Become More Effective In Selling Google Ads & Paid Search Campaigns
The Nuances Of The Entire Google Ads Search Platform
How To Conduct Successful Media Planning Across Google Ads
How Executives, Account Managers & Sales Team Can Oversee Paid Search Teams
How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Google Ads Campaigns
How To Build A Powerful Google Ads Campaign
Ways To Do Competitor Research Within Google Search, SEMRUSH, And Other Tools

Course content

1 section • 19 lectures • 4h 30m total length

Introduction To Google Ads Partner Sales Training12:45
Gain practical insights into pay-per-click and paid search with Google Ads, including selling strategies, geofencing, omni-channel campaigns, audits, dashboards, and client education.
Introduction To Paid Search16:07
Types of Ads Delivered12:36
Developing A Paid Search Strategy17:31
Google Keyword Planner Intro (Conducting Thorough Research)16:30
Paid Search Campaign Structure24:40
Key Metrics To Measure Conversions & Performance8:23
Steps For Developing Campaigns8:23
Google Ads Reporting & Analytics Dashboards9:18
Optimization Levers To Improve Performance15:21
Execute a structured optimization across campaigns, ad groups, audiences, and demographics to improve performance, then refine bid strategies, negatives, and search terms through testing.
Pricing & Cost Structure For Paid Search6:47
Paid Search Audit10:24
Call Track & Lead Management6:29
Omnichannel Site Retargeting7:10
Google Ads Insertion Order Template (Version 1)11:16
Google Ads Insertion Order Template (Version 2)22:12
Sneak Peak Of The Google Ads Platform23:11
How To Effectively Sell Paid Search To Brands31:13
Google Ads Competitor Analysis10:09

Requirements

Experience In Digital Sales
Experience In Digital Marketing
Experience In Media Planning
Experience Or Background In Google Ads PPC Search

Description

This course was created for the media planner, sales executive, agency owner, and marketer who does NOT want to learn how to build campaigns in Google Ads. As an agency owner myself, I wanted to supply my sales team and those who are NOT building and optimizing campaigns a course that at least gives them confidence in selling Google Ads as well as developing media plans with sound strategy and rationale.

We believe PPC & Google Ads specialists would also benefit from this course as it helps you get from behind the clock making and learn how to interface with clients better with more effective sales, business development, and media planning/account manager strategies.

This course is great for:

Marketing Teams
Agency Owners
Agency Sales Reps
Account Managers
Media Planners
Google Ads PPC Specialists

Here are some of the sample modules in this course:

Developing A Paid Search Strategy
Google Keyword Planner Tool (Conducting Keyword Research)
How To Measure Performance & Overall Conversions
How To Create Comprehensive Media Plans
Steps To Development PPC Campaigns
How To Conduct A Google PPC Audit
Optimizations Google PPC Team Should Make
How To Discern Analytics & Reporting
How To Sell Google Search

If you fit in any of these buckets, or simply want to learn more about Propellant Media and our course, let us know if you have any questions.

Who this course is for:

Media Planners
Digital Agency Owners
Google Ads PPC Specialists
Agency Sales Reps
Account Managers