Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Microsoft Ads & Google Ads Course: PPC Ads 2 in 1 Bundle
Role Play
Rating: 4.1 out of 5(7 ratings)
11 students

Microsoft Ads & Google Ads Course: PPC Ads 2 in 1 Bundle

Google Ads (Adwords) and Microsoft Advertising (Bing Ads): Complete A to Z course: PPC advertising, sales, lead, etc!
Created byBeing Commerce
Last updated 1/2026
English

What you'll learn

  • How to set up your Google Ads account properly
  • How to advertise on Google, Microsoft, and Bing Ads
  • Keyword research methods used by real advertisers
  • How to structure ad groups and write compelling ads
  • How bidding works and how to control your budget
  • How to improve quality scores and reduce cost-per-click
  • How to track conversions and read performance reports
  • How to fix campaigns that are not performing well
  • Implement A/B testing and automated rules
  • Analyze metrics and campaign performance for scaling
  • Integrate AI content updates and streamline campaign creation
  • How to scale winning campaigns without wasting money
  • Strategies to use for local, eCommerce, and service-based businesses

Course content

4 sections51 lectures10h 14m total length
  • Google Ads & Microsoft Ads: PPC Ads 2 in 1 Course Bundle (Promo)1:10
  • About this course Bundle0:07

Requirements

  • Basic understanding of digital marketing fundamentals
  • Internet access and a computer
  • No prior experience with ads needed—course is beginner-friendly
  • Willingness to follow step-by-step implementation

Description

Running online ads should not feel confusing, expensive, or risky. This Google Ads course is designed to show you exactly how to advertise on Google (AdWords), Microsoft Ads, and Bing Ads without wasting money or guessing your next move. You will learn step-by-step how to create ads that attract real customers, get high-quality clicks, and run today’s best performing ad strategies with confidence — even if you’re a beginner.

Many people try Google advertising without a proper plan. They set up ads, spend money, and hope for results. This course solves that problem. You will learn how expert advertisers think, how to structure campaigns the right way, and how to track what is working. Once you understand the system, you can run ads for your own business or even help others as a paid marketing expert.

Inside the course, you will see how to set up profitable campaigns using keywords, ad groups, budgets, tracking systems, and bidding strategies. You will know when to use Google Ads vs Microsoft/Bing Ads… and how to turn both into powerful leads and sales machines. You will not just learn how to run ads — you will understand how to make advertising decisions that bring results.

If you skip this course, you may continue guessing which keywords to use, or why your clicks are expensive, or why conversions are not coming in. With the right approach, every ad click can become a chance to grow your business. Without it, every click can turn into wasted money. That’s why this course trains you to think like a digital advertiser — clear, data-driven, confident.

You will also learn how to read Google Ads reports, analyze numbers, and adjust campaigns like a pro. You will know how to find profitable keywords, remove bad ones, and improve your ad quality scores. Even small changes can lower cost-per-click and increase conversions. You’ll learn exactly how to do that.

By the end of this course, you will be able to:

  • Run high-performing campaigns on Google Ads, Microsoft Ads, and Bing Ads.

  • Create ads that attract the right customers.

  • Control your budget and avoid costly mistakes.

  • Track your results with simple performance metrics.

  • Make smarter decisions using real data.

  • Build a repeatable strategy for any business or client.

Whether you want to grow your own business, start a freelancing career, or become a digital marketing professional — this course gives you a strong start. Once you learn the system, you can apply it to almost any industry: eCommerce, online services, local business, consulting, real estate, software, education, and more.

Thousands of businesses are looking for people who know how to advertise on Google and Bing effectively. After completing this course, you will be able to step into that role with confidence. Even a small budget can bring strong results when you know the right strategy.

This is your chance to learn a skill that is high in demand and can be used immediately. Instead of trial and error, you will follow a clear path tested by real advertisers. If you are ready to create ads that bring results — this course is your shortcut.

Who this course is for:

  • Business owners wanting more leads and sales
  • Beginners interested in Google Ads or Bing Ads
  • Freelancers and digital marketers
  • Students looking to learn practical advertising skills
  • Anyone spending money on ads but not getting results